Vast Experience Shapes Retired MLB-er Gates Into 3-Time Finals-Winning Coach
By
Steve Vedder
Special for MHSAA.com
August 1, 2023
If there is anything that Brent Gates knows for sure, it's that there is no single explanation for three MHSAA Finals baseball championships.
For starters, the Grand Rapids Christian coach credits the superior coaching he had as a youngster, especially for helping him make the Michigan High School Baseball Coaches Association Dream Team in 1988.
From there, Gates points to the experience gained as a former Big 10 Baseball Player of the Year, a seven-year major league playing career that saw him rubbing shoulders with such notables as Hall-of-Famer Tony LaRussa and Minnesota Twins manager Tom Kelly, and then landing at a high school where the critical support he received from players, community and administration was priceless.
Put it all together and that, at least in part, explains Gates becoming the first Grand Rapids-area baseball coach with three state titles on his resume.
The Eagles' 2-1 win over Grosse Pointe Woods University Liggett in the June 17 Division 2 Final marked Gates' third title as a coach. His Grand Rapids Christian clubs had previously won back-to-back titles in 2012-13.
Gates passed former Grandville Calvin Christian coach Jay Milkamp as the Grand Rapids-area coach with the most state titles. Milkamp won in 1994 (Class C) and 1996 (Class B).
Gates, a member of three Halls of Fame, is quick to deflect the credit for three championships and two other championship game appearances. What he treasures most is being mentioned in the same breath as other legendary west-side coaches such as Jenison's Gary Cook, Ron Engels of Wyoming Park, Hudsonville's Dave Van Nord, East Grand Rapids' Chris LaMange, formerly Rockford and now Ada Forest Hills Eastern's Ian Hearn and Milkamp, most of whom Gates either played against while an all-stater at Grandville or through coaching at Grand Rapids Christian.
"I'm just a small piece of what has transpired in 11 years," he said. "Just to be mentioned with them and their success is an honor. (Three titles) is not an individual thing, but because of many people and what they can do working day in and day out together.
"I've always said the west side doesn't get the recognition it should in baseball. There are some great coaches here with great baseball talent, and I think you see that in the postseason."
If basketball can spawn what is affectionately known as "gym rats," then Gates is surely a classic example of the diamond's version of someone who has lived and breathed baseball his entire life. He was a two-time all-stater at Grandville who went on to a standout career at the University of Minnesota that included a lifetime .387 batting average. He was named the Big Ten Player of the Year in 1991 and consensus All-American. Gates played internationally with USA Baseball on the 18U team in 1988 and then the collegiate national team in 1989 and 1990. Over those two seasons on the collegiate team he appeared in 68 games, hitting a combined .363 with 49 runs scored and 54 RBIs.
He was drafted by the Oakland A's in the first round (26th overall) of the 1991 draft and went on to hit .264 in 685 major league games over seven seasons.
Upon his retirement, Gates founded the Frozen Ropes training facility in Grand Rapids, worked as a scout for the Tampa Bay Rays, became the West Michigan Whitecaps' second-ever manager in 2001, coached Byron Center for two years and has compiled a remarkable 298-89 record in two coaching stints at Grand Rapids Christian.
After virtually a lifetime in baseball, Gates said his coaching success can be spread in many directions. He said it began at Grandville, was influenced by such managers as John Anderson at Minnesota and LaRussa and Kelly at the major league level, and with brushing shoulders with many of Grand Rapids' most successful coaches.
The experience led him to a coaching philosophy that includes a priority on building relationships with players, providing a full explanation of his thinking to the players, a quiet but firm coaching of fundamentals, and, above all, communication. If there is anything that Gates does not do, it's relying on the "old-school" coaching method where coaches demand excellence in no uncertain terms.
"I've taken little bits and pieces from a lot of people," said Gates, a member of the Grandville, University of Minnesota and Grand Rapids Halls of Fame. "I want players to figure out who they can be. Whether it's Ken Griffey Jr. as a hitter, Randy Johnson as a pitcher or Terry Steinbach in catching, you don't just take one person and say who can I be? If you want to compete at a high level, you need to be better than anyone you go up against.
"Part of being a good coach, and it doesn't matter if it's a 9U program or high school, is about making players understand and be able to apply what they learn. Baseball is a hard game, one of failure where if you succeed three times out of 10, you're a star. You have to get players to understand failure."
Gates said all three Grand Rapids Christian champions were marked by different strong suits. The 2012 club, for example, breezed its way to a 36-5 record, while the 2013 club finished the regular season just 12-15 but put together a torrid seven-game winning streak during the tournament. This year's team was marked by a deep pitching staff and what Gates describes as a "group of gamers."
"All of them were different, but I firmly believe that pitching and defense win championships," Gates said. "But you also have to get hot at the right time."
It's not unusual for major leaguers to completely hang up the spikes once their playing days are over. They're tired of the pressure, the frustration of fading talent and losing the battle with Father Time, and the constant travel away from family. Gates faced all that and still found himself enthralled with the idea of coaching.
"I've loved the game since I was like 4 years old. There's nothing better than smelling pine tar or the look of manicured grass. The smells and sounds of baseball, that's what I love," he said.
One of his coaching goals is to impart the love of the game to his players. And it seems the message is getting across.
"It's awesome playing for him," said first baseman/pitcher Ty Uchman, who graduated this spring. "He gets us to focus on the little things. If there is something on our minds, we know we can go to him. He's an open book. I know he'll always talk to us, and that builds trust and a bond."
Another recent grad, infielder Kyle Remington, will follow Gates' footsteps to the University of Minnesota and said one particular trait sticks out to him about his coach.
"He's very patient," Remington said. "There are all levels of players in high school, and he treats them all the same. Doesn't matter if they're struggling; he never raises his voice. He's a very comfortable and relatable coach to play for.
"He knows baseball is a game of failure so if you don't understand a drill or an adjustment to have to make, he'll talk to you in a patient way."
Gates said he suspected even when he was a major leaguer that coaching was likely in his future.
"I did, and it was an easy decision. God has a plan, and I had a feeling I would stay in the game," he said. "Baseball has given me everything. I love the game, and I know I've been blessed. I want to take what I've learned and pass it along. That's always been a part of me."
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PHOTOS (Top) Brent Gates appears on the USA Baseball collegiate national team in 1989 and makes a pitching change during this spring’s Division 2 Final. (Middle) Gates makes a tag at second base while playing for the national team. (Below) Gates presents the championship trophy this season to his Grand Rapids Christian players. (National team photos courtesy of USA Baseball.)
Competitive Fire Always Burning as Wayland's Ritz Climbs All-Time Coaching Wins List
By
Steve Vedder
Special for MHSAA.com
May 9, 2025
WAYLAND – Cheri Ritz will never have to be nudged out of coaching.
After more than 40 extraordinary years as a high school softball coach, when the moment to step aside finally comes, Ritz will recognize it's time to move along.
All she'll have to do is check the progress of her latest Wayland softball team.
That's the yardstick Ritz has for herself in determining how much longer she'll coach. When the program's phenomenal success starts to wane, Ritz said she will know it's time to retire.
Ritz entered this season 10th on the MHSAA's all-time wins list with a 1,037-275 record. But when numbers like 23 Ottawa-Kent Conference Gold titles, 34 District and Regional championships, five Semifinals appearances and Division 2 Finals titles in 2006 and 2015 become a distant memory, Ritz said she'll know it's time to hang up her green and white jersey.
"It means I don't think I'll be doing my job," she said. "It means I'm out and it's time for someone else to take over. If I ever get there, it means I'm not doing my job. It's like when I can't pitch batting practice, I'm done."
That time, however, seems a faint light on the horizon. Wayland has won 41 of its last 52 games over the last two seasons, four straight conference titles and 14 over the last 17 years.
Those type of numbers – and Ritz's desire to continue coaching – fall in line with what makes her tick as a coach: competition. Whether it’s a weekly pickleball game in Hudsonville or throwing a frisbee or playing ping pong at family gatherings, Ritz is in it to win. Period.
It's non-negotiable with her. If a score is kept, Ritz said there's only one side of the ledger to be on.
Still, when she's pressed, Ritz – who took over at Wayland after serving as head coach at Middleville Thornapple Kellogg from 1987-94 and also coached at East Grand Rapids – will admit she has probably changed from her first two years at Wayland when the team managed just a combined 29-34 record with fourth and fifth-place conference finishes. It wasn't until the third season when the team went 31-6, and 14-1 in the conference, that Ritz first tasted success.
While the competitive drive hasn't waned, Ritz does believe her coaching philosophy has been, well ... altered. Whether it's a love of teaching, growing relationships with other coaches, attending national and local conferences, running summer softball leagues and three annual clinics, offering optional Sunday hitting practices or trying to win games, Ritz still has a fire for all.
Winning is still priority No. 1, but her appreciation of what else softball means to her has only deepened over the years.
"As a coach I wanted to be successful, but I'm probably more transformational now," she said. "Do I say this will be my last year? Maybe. But I still like being a part of it all. I like molding players into a great team and better people."
The success at Wayland is no accident. Only three coaches ahead of her on the statewide all-time wins list have a higher winning percentage (.790) than Ritz. That comes from her not only having a pulse on what's happening in softball in the Wayland area, but also in the surrounding communities.
As director of middle school athletics, Ritz has a handle on upcoming talent. She also runs an offseason league in Moline, holds four-person workouts in the winter and conducts clinics in the spring, summer and fall. Combine that with a program that teaches fundamentals and it's no wonder only Hudsonville's Tom Vruggink (1,197) has won more games among West Michigan softball coaches.
"We work hard on fundamentals," said Ritz, who played softball at Michigan State from 1978-81. "(Teaching) is still fun for me, and being around like-minded people. I want the best for our program and the kids."
Like many successful coaches, it's tough to pin down Ritz on her favorite moments at Wayland. Her teams have won at least 30 games 20 times, including a trio of 40-win campaigns. There was her winningest season with a 42-2 mark in 2014. Then there are the 43 collegians she's coached, including five who went on to play at Michigan, Michigan State and Central Michigan.
But probably topping the list are the two championship teams – the 2006 team finished 41-3, and the 2015 title winner featured five future college ballplayers. Not only did both teams feature superior talent, both had to overcome substantial off-field difficulties. Ritz said it's a credit to the players that they played up to lofty expectations amid problems that could have wrecked many clubs.
Whether it's those two teams or others she's coached, Ritz, whose ambition includes writing a book on why coaches are successful, said the goal for Wayland players is clearly spelled out during her annual three-hour postseason banquet. Ritz said what constitutes the program's philosophy is clear to any prospective player or coach who has attended:
Any player on the roster can be expected to be pushed – and if that's not possible, they should consider alternative activities.
While that may be harder for parents to accept in today's society, Ritz said it's still the cornerstone of the Wildcats program.
"They know my philosophy and what I put in and what I expect from the kids," she said. "It is probably a lazier society today, so you have to push a little harder. But winning is fun."
Ritz said her philosophy of teaching fundamentals combined with her competitive drive and trying to do what's best for players was tested years ago when she was coaching tennis in the fall. She glanced at the nearby football field where a coach was screaming at a player over an apparent lack of effort. Ritz went home, researched how that program had recently fared, and saw less-than-mediocre numbers. The scene made Ritz reevaluate how she ran her own program.
"I see other coaches and talk like that isn't going to get it done," she said. "I am a coach watcher, and I didn't like what I saw."
Ritz said while high school athletics have changed over the years, her love of the game hasn't faltered. She's still flattered when an opposing coach praises her team not necessarily for how well it plays, but for the classy way players handle themselves. Ritz loves hearing stories about how former players have succeeded and what playing softball at Wayland meant to them.
Another reason why Ritz’ coaching conclusion doesn't seem close is how she approaches games versus practice. Ritz said she still gets the same thrill in talking about one of her past 40-win seasons versus a 2025 club that features nine of 11 players clubbing the ball over a 227-foot fence on the first day of outdoor practice.
"My love of the game is still the same," she said. "I still get excited about practices. I tell the girls I like to win practices and they like to win games."
PHOTOS (Top) Wayland softball coach Cheri Ritz works with Laney Wolf – also an all-state swimmer – on bunting during practice this spring. (Middle) Ritz shows off her first Division 2 title team. (Below) Ritz presents the championship trophy to her 2015 Finals winner. (Top and middle photos by Steve Vedder.)