All Hands on Deck, P-W Earns 1st Title
November 26, 2016
By Geoff Kimmerly
Second Half editor
DETROIT – Jared Smith’s final football game in a Pewamo-Westphalia uniform ended Saturday how he’d always dreamed.
He waved his arms up and down during the final seconds, beckoning to the crowd for a final blast of cheers as he first hugged teammates, then hoisted up assistant coach Nathan Thelen and spun him around a few times for probably his longest carry of the Division 7 Final.
With that, the most successful decoy in MHSAA championship game history began celebrating the history-making event that’s always mattered most.
It was apparent by halftime Saturday there would be no career rushing record for the Pirates senior back, who will graduate atop all-time lists in five other categories. He didn’t score this time and didn’t even lead his team in rushing. But the second-most traveled rusher in more than a century of Michigan high school football ended as a champion, drawing so much attention from opponent Detroit Loyola that his teammates could do the lifting in a 28-14 win at Ford Field.
“We have so many weapons on the team this year, so many tremendous athletes. … Teams are going to key on me just because of what I’ve done, and it opens up things for everybody else,” Smith said. “When everybody steps up, we’re hard to stop.
“I’ve got no problem with how we win if we come out with the win. I said at the beginning that I don’t care about my records. I just wanted a state championship.”
That championship was the first in Pirates football history, coming in their third Finals appearance, the final victory of a perfect 14-0 run. They entered the playoffs ranked No. 2 in Division 7 and beat No. 1 Traverse City St. Francis, No. 3 Saugatuck and No. 4 Ubly on the way to Detroit before downing No. 5 Loyola.
Last season, P-W led into the final four minutes of the Division 7 championship game before falling 22-16 to Ishpeming. And the lessons from that day – plus the familiarity with this stage from that trip – clearly paid off for a team that returned nine starters on both sides of the ball and the second player to go over 8,000 yards rushing for his career.
Smith entered with 8,140 yards over four varsity seasons, only 291 yards shy of the career record set by East Grand Rapids’ Kevin Grady from 2001-04. But Saturday, Smith ran for a mere 48 on 20 carries, not even the most on his team – but enough to open up opportunities for the Pirates’ pair of quarterbacks, senior Ryan Smith and junior Jimmy Lehman. They orchestrated an attack that scored the second-most points Loyola had allowed in the playoffs over the last five seasons – second only to the 30 P-W scored against the Bulldogs in a Semifinal win last fall.
Ryan Smith led the Pirates in rushing with 81 yards and a touchdown, while Lehman was 6 of 8 passing for 127 yards and a pair of touchdowns tosses to senior Logan Hengesbach. Lehman also added a touchdown run from a yard out with 5:05 to play.
That Lehman run score not withstanding, it’s been a little predictable which quarterback was going to do what. But with the Bulldogs keying on Jared Smith, it didn’t matter much. Lehman’s first touchdown pass came on play-action after a fake handoff to Smith. Ryan Smith’s running touchdown came after a fake dive up the middle to Jared, which drew the interior of Loyola’s defense as Ryan ran right two yards into the end zone.
“(The quarterback predictability) does speak to the play of our offensive line, which was solid today,” P-W coach Jeremy Miller said. “When Ryan comes in, we’re reading some stuff, and we want to get him going with his legs, but Ryan can also throw the ball, hurt you through the air. When Jimmy comes in, it’s more of a passing look for us, and we use him as more of a blocker, but then today Jimmy got a big play for us at the end of the game with his legs.
“To both of their credits, for the last two years they didn’t care who was in, they didn’t care who was carrying the ball, what we were doing. They supported each other, and that’s an example of the brotherhood we had on this team.”
Loyola, a three-time finalist this decade and the champion in 2014, pushed to the end despite facing a three-score deficit with just under nine minutes to play.
The Bulldogs (11-3) got on the board with an 18-yard touchdown pass from senior Price Watkins to junior tight end Keith Johnson, followed by a two-point run by Watkins that made the score 21-8. After Lehman’s run touchdown, Loyola drew to the final deficit on sophomore D’Vaun Bently’s scoring run with 2:04 to play.
The Bulldogs’ late offensive start surely wasn’t helped by the absence of senior Malcolm Mayes, who didn’t play (and was reported earlier in the week to be injured). The usually run-heavy veer offense gained only 123 yards on 38 carries and 186 yards of total offense.
“They attack with the D ends. They really were crashing them,” Watkins said. “So it was hard to make those outside runs. We run a veer, and it’s outside – so they crashed down with the D ends, and basically stopped us from running our plays.”
Senior linebackers Nathan Smith and Devon Pung led the Pirates’ defensive effort with nine and seven tackles, respectively. The most impressive individual defensive performance, however, came from Loyola senior linebacker Kailen Abrams – he had 16 tackles, including 4.5 for losses, at one point taking down Ryan Smith two plays in a row to help force a field goal attempt that ended up no good.
Total, the Bulldogs had nine tackles for losses and a sack. But the Pirates just kept coming.
“Our plan going in there was more concerned with that quarterback read (by Ryan Smith) than Jared. I thought with our speed, I thought we could contain Jared, but we were concerned with the read with the quarterback,” Loyola coach John Callahan said. “And he did an outstanding job on the read. He rode that until the very end, tucked it and took it.
“We watched enough film on them to know they had some receivers, had some guys. Early on that first half, the kids made some big-time plays. … (But) they aren’t just Jared, and obviously you saw that.”
The MHSAA Football Finals are sponsored by the Michigan National Guard.
PHOTOS: (Top) P-W quarterback Ryan Smith breaks a Detroit Loyola tackle during Saturday’s Division 7 Final. (Middle) Logan Hengesbach (5) and Garrett Trierweiler celebrate one of Hengesbach’s two touchdown catches.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)