Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2024 Week 6 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 3, 2024
If Week 5 could be considered something of a bridge week for several football conferences across the state, this one likely will be the eventual decider as championships are wrapped up over the final month of the regular season.
Several matchups, including three pitting undefeated teams detailed below, have the potential to set off league title celebrations that are almost always the primary goal when teams kick off every season.
All games listed below are tonight unless noted, with results posting as they are reported all weekend on the MHSAA Scores page. Updated standings also are available by clicking the schools on the score list, and every division’s playoff points summary updates as well as scores are received.
Bay & Thumb
Almont (5-0) at Armada (5-0) WATCH
Armada has not given up a point in its four Blue Water Area Conference wins, and after opening with a 28-27 victory over a Marine City team that has since averaged 52 points per game. The Tigers will face their toughest offensive challenge since that win over the Mariners, as Almont is averaging nearly 42 points per game – and also giving up just under nine per contest. The last three meetings between these two have been decided by seven points or fewer, with Almont last year’s victor 13-12.
Keep an eye on these FRIDAY Corunna (5-0) at Goodrich (4-1) WATCH, East Lansing (3-2) at Davison (4-1), Grand Blanc (4-1) at Lapeer (4-1), Marysville (4-1) at Marine City (4-1).
Greater Detroit
Troy (3-2) at Birmingham Seaholm (5-0) WATCH
Seaholm has dominated since moving back into the Oakland Activities Association Blue in 2022, with a combined 22-5 record overall over the last three seasons and eight straight league wins as the Maples pursue a repeat title. They have won three straight over Troy, but the Colts avenged a 2023 loss to Oak Park last week 31-6 and have gotten a few looks at top competition with defeats to powerful Lake Orion and Pontiac Notre Dame Prep.
Keep an eye on these FRIDAY Clinton Township Clintondale (4-1) at Clawson (3-2) WATCH, Rochester Adams (4-1) at Oxford (3-2) WATCH, Lake Orion (4-1) at West Bloomfield (2-3) WATCH. SATURDAY Warren Michigan Collegiate (4-1) at Detroit Voyageur College Prep (4-1).
Mid-Michigan
Pewamo-Westphalia (5-0) at Fowler (5-0) WATCH
These two began their annual series in 1966, and according to Michigan-Football.com P-W leads it 30-28 – with wins last year (27-14) and eight of the last nine. This could again eventually decide the Central Michigan Athletic Conference title, especially with Fowler already having handed Saranac its lone loss. The Eagles also opened the season by handing Hudson what remains the Tigers’ lone defeat, and P-W opened by dealing North Muskegon what remains its only loss this fall. Neither Fowler nor the Pirates have given up a point since Week 2.
Keep an eye on these FRIDAY Pinconning (4-1) at Harrison (5-0) WATCH, Napoleon (3-2) at Leslie (5-0) WATCH, Mason (4-1) at St. Johns (5-0) WATCH, Grand Ledge (4-1) at Lansing Everett (4-1) WATCH.
Northern Lower Peninsula
Petoskey (5-0) at Cadillac (3-2) WATCH
The next two weeks will make or break Petoskey’s Big North Conference title hopes, and potentially Cadillac’s as well. The Northmen and Marquette lead the league with 3-0 starts, while Cadillac is 3-1, and Petoskey faces Marquette next week – meaning a Cadillac win in this matchup and a Petoskey win over the Sentinels would open up the possibility of a three-team title share (with Escanaba also involved in this mix). The Northmen have given up just 37 points total this fall and defeated Escanaba in Week 3. Cadillac fell to Midland and then Escanaba to open this season, by seven points apiece, before winning three straight.
Keep an eye on these FRIDAY Traverse City St. Francis (4-1) at Cheboygan (3-2) WATCH, East Jordan (3-2) at Mancelona (3-2), Midland (4-1) at Traverse City Central (2-3) WATCH. SATURDAY Kingsley (3-2) at Benzie Central (2-3) WATCH.
Southeast & Border
Monroe St. Mary Catholic Central (5-0) at Riverview (5-0) WATCH
For the second straight week, Riverview is playing in a premier matchup – and thanks to last week’s 52-45 win over previously-undefeated Flat Rock. That’s left these two tied for first in the Huron League and with opposing strengths set to face off. Riverview has topped 35 points in all five of its games and 50 the last three weeks, while SMCC hasn’t given up a point since Week 2 and just 22 total this fall. Also of note, the Falcons follow this weekend with a home game against Flat Rock.
Keep an eye on these FRIDAY Dexter (5-0) at Ann Arbor Pioneer (4-1) WATCH, Adrian Madison (4-1) at Hudson (4-1) WATCH, Toledo St. Francis de Sales, Ohio (5-1) at Jackson Lumen Christi (4-1) WATCH, Battle Creek Harper Creek (4-1) at Parma Western (4-1).
Southwest Corridor
Edwardsburg (4-1) at Paw Paw (5-0) WATCH
The Eddies are bouncing back nicely from last year’s 5-5 finish, and this will be their first opportunity to avenge a 2023 loss – in fact, two – as they fell to Paw Paw 35-0 and then 16-7 in the playoffs last fall. Edwardsburg’s lone loss this season came Week 2, by just seven points, to still-undefeated St. Joseph. Paw Paw’s surge started a year ago and has simply continued, as the Red Wolves opened with solid nonleague wins over Big Rapids and Berrien Springs – and, like Edwardsburg – have yet to be challenged much in three Wolverine Conference games.
Keep an eye on these FRIDAY Constantine (5-0) at Kalamazoo United (4-1), Portage Northern (4-1) at St. Joseph (5-0) WATCH, Bronson (4-1) at Union City (5-0), Lawton (4-1) at Schoolcraft (4-1) WATCH.
Upper Peninsula
Escanaba (3-2) at Marquette (4-1)
This rivalry is getting a massive boost with Escanaba already guaranteeing its best finish since 2019. Escanaba also will be playing for its first win over Marquette since 2017 and coming off its best back-to-back offensive performances (combining for 107 points) in more than a decade. Marquette has continued to build after finishing 3-6 in 2022 and 5-4 last year, with four shutouts this season and its only stumble in a Saturday game downstate at Lowell.
Keep an eye on these FRIDAY Gwinn (2-3) at Iron Mountain (5-0) WATCH, Negaunee (4-1) at Ishpeming Westwood (2-3) WATCH, Calumet (2-3) at Houghton (2-3), West Iron County (2-3) at Manistique (2-3) WATCH.
West Michigan
Holland Christian (5-0) at Grand Rapids Catholic Central (4-1)
Holland Christian is another of the best comeback stories in the state so far, with its five wins already the varsity’s most since 2018 and punctuated by last week’s 21-20 triumph over East Grand Rapids. That said, this will clearly be the Maroons’ most massive challenge yet. Grand Rapids Catholic Central’s loss to Pontiac Notre Dame Prep in Week 3 gains context by the week as undefeated NDP rumbles through its schedule.
Keep an eye on these FRIDAY Rockford (3-2) at Caledonia (4-1), Beal City (4-1) at Evart (4-1) WATCH, Pontiac Notre Dame Prep (5-0) at Reed City (4-1) WATCH, Grand Rapids Forest Hills Central (4-1) at Zeeland West (4-1) WATCH.
8-Player
Bellevue (4-1) at Mendon (5-0) WATCH
While Mendon hasn’t navigated a sub-.500 season since 2006, it’s fair to call this the Hornets’ most powerful start – at least statistically – in some time. The Hornets have absolutely dominated, scoring 54 or more points every game, 60 or more in four, and giving up 34 points total with three shutouts. Their best win likely was 66-14 over Britton Deerfield, which hasn’t lost otherwise. Enter Bellevue, which jumped from 0-9 two years ago to 6-3 last season and sits a three-point loss in Week 2 to Adrian Lenawee Christian from being undefeated as well. The Broncos have given up just 57 points this season and are coming off back-to-back 60-plus scoring performances.
Keep an eye on these FRIDAY Norway (4-1) at Munising (5-0) WATCH, Grand Rapids Sacred Heart (5-0) at St. Joseph Our Lady of the Lake Catholic (4-1), Marion (5-0) at Suttons Bay (4-1) WATCH.
MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.
PHOTO Ishpeming's Grady Gauthier holds onto Indian River Inland Lakes' quarterback Aidan Fenstermaker's leg as he gets ready to dive into the end zone during Inland Lake's Week 5 win. (Photo by Cara Kamps.)