Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Wooer Leads Kingsley's Return to Power

November 1, 2018

By Chris Dobrowolski
Special for Second Half

KINGSLEY — Tim Wooer does not have the ability to wave a wand and make victories on the football field appear out of thin air.

The Kingsley football program is certainly grateful for the magic Wooer has brought back to the gridiron in no time at all, however.

After going 1-8 at year ago, Kingsley has had a remarkable turnaround in the first year of Wooer’s second tenure as Stags varsity head coach, going 9-1, including last week’s 62-22 Division 6 District playoff win over Tawas.

“The bottom line is — people have asked me how did this happen? I can only give you one answer, and it is the kids,” said Wooer.

It’s a group of players who have endured a lot the past few seasons. The once-proud program had fallen on hard times, seeing a decline in wins after a 6-4 playoff season in 2014. The Stags went 5-4, 5-4, 3-6 and bottomed out with one win during a tumultuous 2017 campaign that saw the previous head coach placed on administrative leave in the middle of the season before he later resigned. Interim coach Jamie Mullen finished out the fall. Needless to say, Kingsley’s players didn’t find many good, positive memories from the season.

“I didn’t even want to play anymore. I was just happy for (the season) to be over,” said Kingsley senior captain Dylan Case.

Wooer noticed the apathy, lack of energy and complacency that seemed to be common among many of the male athletes at his alma mater not long after he came on as a long-term substitute teacher at Kingsley just months after retiring from education. He also was in his 10th year as the head coach at Traverse City West and was enjoying his best year yet with the Titans, who finished 9-2 and won their first playoff game since Wooer arrived in 2008.

But while he was subbing, Wooer was able to drive his two daughters, Lauren and Sarah, to school every morning. He realized then how precious the moments with them and his son, Tyler, had become. So, when Wooer was approached about taking over the Stags in January, he didn’t need much time to make a decision.

“From a football standpoint it was a very poor decision at the time,” said Wooer. “We thought we had things going at West. We were 8-1, had a good nucleus coming back. Our numbers at the middle school were great. It was really kind of self-sustaining at that point. We had a really good thing going. But all the other factors made it a quite simple decision. It was family and obviously my love for Kingsley and the community of Kingsley.”

There was good reason for people in Kingsley to yearn for Wooer to come back. When he left after nine years, he had compiled a record of 68-29 and, most notably, guided the Stags to the 2005 Division 6 championship. A few of the oldest players on Kingsley’s current team were in kindergarten during that season. Many others had not started school. But many knew of Wooer. Parents, older siblings, cousins and community members alike had talked fondly of the 2005 title team, and a picture documenting the championship hangs prominently in the school. It gave Wooer instant credibility.

“He led Kingsley to a state championship,” said Case. “We knew he knew what he was talking about and that he wanted what was best for us.”

Coming off a 1-8 season, the players were more than willing to buy in to what Wooer was selling — winning football.

“You don’t really question it because we went 1-8,” said senior Jake Radtke, another senior captain. “We were like, ‘OK, this doesn’t work.’ Just trust the process and believe what he’s saying and buy in. He bleeds Black and Orange, and I love it. He knows we bleed Black and Orange, and he’s part of our family.”

Wooer surrounded himself with a staff of coaches who are mostly Kingsley alums and former players. Dan Goethels played on the team in 1997. Al Olds, Ryan Zenner and Dave Zenner all played for Wooer on the 2002 Kingsley squad. Mullin and Ron Hessem were three years behind Wooer in school in the late ‘80s. Ray Fisher, whose son Jake plays for the Cincinnati Bengals after starring for Wooer at West, has followed Wooer from Kingsley, to West, and now is back with the Stags.

“We’ve surrounded ourselves with some really good people who have a love for Kingsley and understand the system and what we want to do,” Wooer said of his assistants.

Wooer laid down the law at his first meeting with the team last winter. He talked about bringing discipline to the program and set his expectations for players in preparation for the season, particularly getting better participation in the weight room. More than 40 players in the high school took that to heart and had perfect attendance in lifting over the summer.

“There were lots of expectations,” said senior lineman Nathan Ames. “You could tell from his speech that it was going to be a lot of work. From the first second of team camp everybody bought in. After team camp, I definitely knew what was going to happen.”

Wooer still might not have been so sure how much success he would have with the Stags right away. He thought his team played poorly in its first preseason scrimmage at Manton. Even after an improved showing against the likes of Harrison, North Muskegon and Mason County Central in a second scrimmage, Wooer still wasn’t convinced his team was ready to compete when it met McBain in the first week of the regular season.

“I can still remember driving down to McBain — I was terrified,” said Wooer. “I’m on the bus thinking we are so unprepared. We couldn’t make an adjustment outside of a timeout. It was timeouts and quarters where you had to throw as much information at them as you could, hoping they could make those adjustments. It took two or three weeks before we could. We were making adjustments on the fly. I was yelling stuff out on the field.”

The Stags ended up pulling out a 24-20 victory over a good McBain squad. People were already half-joking that the team had equaled its win total from the previous season.

“That was a huge turnaround,” said Ames. “We all just kind of looked at each other after that win and said this is it.”

Wins over Ogemaw Heights and Grayling followed. Though the Stags fell to Traverse City St. Francis in the fourth week, they rebounded with five straight victories to finish the regular season.

With the wins have also come some individual accolades. Six players were named to the all-Northern Michigan Football League Legends division first team — running back Ayden Mullin, who was the league’s Offensive Player of the Year, along with Ames at defensive tackle, Radtke at guard, tight end Ian Sousa, outside linebacker Devon Hager and defensive back Owen Graves.

“It was very refreshing to have kids who want to be coached and want to be pushed,” said Wooer. “That’s not common in today’s world.

“It has not been an easy process. There were some chewings and some tough times, but they didn’t flinch once. Once they saw the success they received for their efforts, and everything did work as it was planned, it kind of fell into place. I just can’t say enough about the kids. It’s all about every one of the kids in our program.”

Chris Dobrowolski has covered northern Lower Peninsula sports since 1999 at the Ogemaw County Herald, Alpena News, Traverse City Record-Eagle and currently as sports editor at the Antrim Kalkaska Review since 2016. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Kingsley football coach Tim Wooer addresses his team during practice this fall. (Middle) Wooer, bottom left, celebrates with his team after the Stags won the 2005 Division 6 title at Pontiac Silverdome. (Top photo courtesy of WPBN.)