Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

2008 Muskegon's Lesson: Keep the Faith

October 26, 2018

By Ron Pesch
Special for Second Half

Faith.

The word has always been a complex recipe of conviction, trust, belief and loyalty. Sometimes it brings ecstasy, while other times it brings heartbreak. Sometimes it carries surprise.

On a beautiful autumn day 10 seasons ago, Muskegon Big Reds football players, coaches, and fans found their faith tested to the extreme.

Some fans simply couldn’t stand to watch, and departed early, heading to the parking lots surrounding Michigan State University’s Spartan Stadium in East Lansing to get a jump on west-bound traffic. A colossal upset, it seemed, was no longer in the making. Rather, the outcome appeared obvious.


The 2007 regular season was an impressive one for Muskegon. For the first time the Big Reds were competing in the Red division of the Ottawa-Kent Conference, comprised of the largest league schools based on enrollment and considered by many the toughest football league in the state. The reigning MHSAA Division 2 champion, Muskegon rolled to eight straight victories, earning the No. 1 ranking in the Detroit Free Press. Most of the wins were in dominating fashion, included a stunning 52-0 win over No. 2-ranked Hudsonville in the seventh game of the season. 

The streak set the stage for a battle with once-beaten Rockford at historic Hackley Stadium in the final game of the regular season before the cameras of NFL Films. It ended in shattering disappointment as the favored Big Reds lost a lead and fell, 28-21, to the Rams. The following week, Muskegon barely slipped past unranked Grand Rapids Ottawa Hills in the final seconds, 38-35, in the opening round of the MHSAA Playoffs, then melted down in a rematch with Hudsonville as the Eagles thumped the Big Reds, 41-7, in the postseason’s second round.

With 18 graduating starters, many questions hovered as the team hung up the pads and headed into basketball and the winter sports schedule. Among those who would graduate were a pair of Associated Press all-state selections, quarterback Chris Crawford, a three-year starter who had guided the Big Reds to the 2006 title, and offensive lineman Carlin Landingham. The Free Press had named Landingham to its statewide Dream Team, and added line mate Mac Parker to its Division 2 selections.

In February, an even bigger question surfaced: “Who will coach the Big Reds?” Coach Tony Annese announced his decision to resign as head coach, noting his desire to spend more time with his family.

But when possible replacements turned down the job, Annese decided to return. Writing in the Free Press prior to the start of the season under his alias, the ‘Son of Swami’, veteran sports writer Mick McCabe joked that “when Annese’s family found out, they huddled and told him they liked him better when he was bugging other people’s kids and made him return to coaching.” In his preseason announcement of the state’s top 25 prep teams, McCabe recognized that 2008 would be a rebuilding year, ranking the Big Reds No. 22. “Although inexperienced, this is a bright group that has run the system at lower levels.”

Muskegon kicked off the new season with a pair of nonconference contests against top-tier schools. The opener, played at Eastern Michigan University as part of the Big Day Prep Showdown, pitted Muskegon against Detroit Martin Luther King, the 2007 Division 2 champ. A dream matchup based on past performances, in reality, the game featured two teams in the throes of renewal. King, like Muskegon, had been hit hard by graduation. Among the departures were defensive standout Nick Perry, a future No. 1 pick of the Green Bay Packers, and Darrin Williams, who had rushed for more 5,600 yards during his days at King. The Crusaders had failed to make McCabe’s preseason rankings.

Still, the Big Reds were impressive. Led by quarterback Elan Banks, who was starting his first varsity game, and the one-two punch of Jason Hannett and Anthony Davis in the backfield, the Big Reds rolled to an impressive 35-0 win. The Crusaders had difficulty adjusting to Muskegon’s quick no-huddle option offense. Will Gardner highlighted the day with a 91-yard touchdown on a kickoff return.

Week 2 of the season brought perennial state powerhouse Birmingham Brother Rice to Muskegon for a Saturday afternoon contest. Playing in the always-tough Detroit Catholic League, the Warriors had advanced to the MHSAA Division 2 championship contest in five of the previous 10 seasons. Coached by the legendary Al Fracassa, Brother Rice had won six state titles, earning two since 1999. McCabe had the Warriors ranked No. 3 in the preseason. Victorious in Week 1, Brother Rice was favored to win, but once again, the Big Reds cruised to victory, 42-27.

With the wins, Muskegon quickly jumped in the weekly polls to No. 4 in Division 2 and No. 7 in McCabe’s Super 10 – a ranking of all schools, regardless of enrollment classification. Next up was the second year of conference play against O-K Red opponents. Holland West Ottawa (49-14) and Grand Haven (43-6) both were defeated easily. Grandville was defeated 28-14.

All eyes quickly focused on the team’s game with Hudsonville. Led by powerful running back and linebacker Jordan Jonker, the Eagles had a single loss to Rockford, 15-12 in Week 4, then rolled to a 44-17 win over East Kentwood. Jonker had 323 yards in the contest against the Falcons.

The Big Reds didn’t make it easy on themselves, turning over the ball four times in the first half. But Banks was spectacular at quarterback, throwing for a school record 318 yards (the total still stands today) and a pair of touchdowns. He finished with 22 completions on 31 attempts without throwing an interception in the 29-26 win.

“Defensively, the Big Reds did an exceptional job against Hudsonville’s Jonker,” wrote McCabe in Sunday’s Free Press, “but not until after he scored on a 67-yard run on the team’s first possession. Jonker finished with 95 yards on 12 carries and added a touchdown on a 72-yard fumble recovery.”

East Kentwood was next on the Muskegon schedule, and was defeated 42-0. Week 7 brought the top-ranked team in Division 1, the Rockford Rams, with the contest to be played at Rockford. For the state’s game of the week, a crowd of 13,657 packed Ted Carlson Memorial Stadium.

“(Muskegon’s 34-6) victory over Rockford wasn’t a stunning upset because the Big Reds were also 7-0 and ranked No. 2 in Division 2,” wrote McCabe in his Free Press coverage of the game. “But what was stunning was Rockford’s minus-44 yards rushing. Nobody does that to Rockford. It is a victory that will catapult the Big Reds to the No. 1 spot in both our Super 10 and Division 2 rankings this week.”

Muskegon’s 64-22 win over Jenison boosted the team’s record to 9-0, earning the Big Reds outright possession of the O-K Red title in only their second year of competition in the league. It also gave the subs the opportunity to gain additional game experience before the postseason.

Holland, earning a spot in the playoffs for the first time in school history, was Muskegon’s first-round postseason opponent and was quickly disposed of, 49-13. That set the stage for a rematch with Hudsonville.

Played on a muddy, rain-soaked Hackley Field, the first half of the game saw the Big Reds score twice by converting a pair of Hudsonville interceptions into touchdowns. Just before the half, the Eagles recovered a Muskegon fumble at the Big Reds 9-yard line and threatened to put points on the board, but a Hudsonville fumble on the 2-yard line with 28 seconds left to play was snagged by Muskegon’s Carleton Johnson. The Big Reds ran out the clock, and the teams headed to the locker room with Muskegon up 12-0.

Hudsonville regrouped and responded with an 84-yard, 12-play drive. A 49-yard screen pass from QB Casey Blackport to tight end Christian Prince set up a two-yard romp into the end zone by Jonker late in the third quarter to pull the Eagles within a touchdown, 12-6. Hudsonville’s defense provided the opportunity for a win by shutting down the Big Reds offense on fourth down in each of Muskegon’s next four possessions. Following a huge stop of Hannett on a 4th-and-inches play at the Hudsonville 19, the Eagles gained control of the ball with 3:18 to play.

Blackport again went to work, throwing a 17-yard strike to Jordan Keur, then finding Prince, who broke a tackle and dashed down the right sideline for a 50-yard gain to the Muskegon 11. Still, the Big Reds defense held steady, and facing fourth down with 1:14 remaining, Hudsonville lined up for a final shot at the end zone. Blackport’s pass deep in the corner went through the hands of Keur and fell incomplete. Muskegon took over on downs and ran out the clock to advance with a second close win over the Eagles.

The third week of postseason play brought the undefeated Red Arrows of Lowell. While the Free Press had Muskegon at No. 1 at the end of the regular season, the final Associated Press poll showed Lowell at No. 1 in Division 2 with the Big Reds second in the rankings. Based on strength of schedule, Muskegon edged out the Red Arrows in MHSAA playoff points; hence, the Big Reds held home field advantage. Since Hackley Field was in rough shape after the Hudsonville game, Muskegon officials chose to move the contest to the field turf of Grand Haven’s Buccaneer Stadium. Although Big Reds fans were not pleased with giving up home field advantage, Muskegon excelled on the artificial surface, and at halftime held an overwhelming 27-point lead. At game’s end, the Big Reds had scored a 49-14 victory over Lowell before a crowd of 8,500.

Jason Hannett had a career game, running for 183 yards on 15 carries. Defensively, he set the tone with a 4th-and-1 stop of Lowell quarterback Kyle Nichol at the 43 late in the first half.

“Muskegon (12-0) dominated in every facet of the game,” wrote McCabe, “except punting, because the Big Reds didn’t have to punt. They scored the first six times they had the ball …

“’I just know what our kids have done to some other teams this year,’ added Lowell coach Noel Dean. ‘And to be on the other end of that tells you how good (the Big Reds) really are.’”

With the District trophy in hand, Muskegon prepared for Davison in the Regional title game to be played as part of a doubleheader at Michigan State University’s Spartan Stadium. A 25-19 winner over Midland, Davison arguably had played the toughest non-conference schedule in the state, beating Orchard Lake St. Mary’s and Holt late in the year, but losing to Lowell in Week 1, Rockford in the second week and Lansing Sexton in Week 5.

Muskegon was still the overwhelming favorite entering the game. Two years previous, Muskegon had soundly defeated the Cardinals 43-21 in a Semifinal contest at Midland on the way to an undefeated season and the 2006 championship.

Indeed, the Big Reds opened the contest strong, scoring on a 49-yard run by Banks for a 7-0 lead with just under two minutes gone in the first quarter. Following a stop by the defense, it looked like Muskegon would go up 14-0, but a fumble by Banks at the goal line on Muskegon’s second possession halted the drive. The Cardinals took advantage of the miscue when sophomore QB Jake Thompson connected with Ron Silver on a 70-yard touchdown pass to tie the game at 7-7 with 2:25 left in the first quarter. On Muskegon’s next possession, Davison’s Adam Green picked off a pass and returned it 69 yards to the Muskegon 1, setting up a one-yard TD run by the Cardinals’ Oliver Saylor. Suddenly, Davison held a surprising 14-7 lead with 1:57 to play in the first.

The Cardinals capitalized on another Muskegon fumble late in the second quarter, scoring on a 27-yard toss by Thompson to Dan Thwing, increasing the lead to 21-7 with 1:09 to play in the half. This time, however, the Big Reds responded immediately, showing their explosiveness with a 15-yard TD toss from Banks to Karey Webb as time expired in the first half. The kick failed but, to the relief of Big Reds fans, Muskegon had pulled within eight, 21-13. After a disastrous first half, the Big Reds entered the locker room with some momentum.

But that energy was quickly lost. Two muffed punts by Muskegon in the third quarter led to a 35-13 Cardinals lead with 4:45 to play in the third quarter. Following a 55-yard dash by Hannett, Anthony Davis scored from a yard out for the Big Reds with 1:54 left in the quarter, but the extra point attempt again failed and Muskegon trailed, 35-19.

Time rapidly became Muskegon’s biggest enemy when Davison’s Kevin Yoesting stopped Davis on a 4th-and-1 with less than nine minutes to play in the fourth quarter. A time-consuming Cardinals drive, highlighted by a pair of long runs by Saylor, set up a Davison first down at the Muskegon 20 with just over five minutes to play, Many Big Reds fans headed for the exits, shaking their heads in disbelief. Cardinals fans celebrated during a timeout in what appeared to be certain victory.

But a huge stop by the Muskegon defense began a comeback unseen in MHSAA playoff history.

“It started after Banks and Karey Webb hooked up on a 77-yard TD pass to pull Muskegon within 35-25 (with 4:31 remaining),” wrote Mike Mattson in the Muskegon Chronicle. Yet on the 2-point conversion attempt, Yoesting again came up big for Davison, tackling Banks just short of the end zone and the Big Reds still trailed by 10 points, needing two possessions for victory.

Jubenal Rodriguez, who had never played football until the third game of the 2007 season, laid down a successful onside kick that was recovered by Dominique Maybanks.

“Seven plays later,” continued Mattson, “Banks and Maybanks connected on a 27-yard TD pass to trim the deficit to 35-31 at the 2:33 mark.”

“The next onside kick didn't travel 10 yards, but hit a Davison player,” wrote Bill Khan of the Flint Journal. “Maybanks again recovered, this time at the 46-yard line. The winning drive was a six-play, 54-yard march, all on the ground. On the winning touchdown, (slot receiver Greg) Wickliffe took a pitch from Banks on the left side, got some blocks and went into the end zone untouched with 42 seconds on the clock. Rodriguez made the extra point to make it a three-point game.”

Davison drove to the Muskegon 32 with 11 seconds remaining, but a pass to the middle of the end zone was picked off by Banks, sealing the astonishing 38-35 comeback win and starting a wild celebration by the players, coaches and the Big Reds fans who had remained to the end.

"I was running as fast as I could,'' Wickliffe said to Mattson during the postgame on-field party. "I saw daylight and just took off as fast as I could. This is amazing.''

“I always say one of the five have to be a fortunate victory,” Annese said to McCabe about the five-game path to a state title. “You’re going to have one of those games – it happens every year. In 2006 it was the final game. In 2004 it was Bay City Western.”

The trip to Ford Field came next.

“Muskegon's (34-14) rout of (Warren DeLaSalle) looked similar to its season-opening 35-0 whitewash of Detroit Martin Luther King back in August,” wrote Shawn Liverance in the Chronicle’s coverage of the Division 2 title game. “A tough-as-nails defense and an offense filled with playmakers was too much for DeLaSalle as it was for Muskegon's 13 other opponents this year.”

Ten years later, Muskegon and Davison again line up for another shot at glory in the 2018 edition of the MHSAA playoffs. There is no chance for a rematch, as the Cardinals compete in Division 1 and Muskegon plays in Division 3.

Only one sure thing has been revealed in more than 100 years of prep football in Michigan. The game’s not over until it’s over. Who knows what twists and turns the 2018 postseason might bring?

Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.

PHOTOS: (Top) The Detroit Free Press captured the postgame celebration by Muskegon’s players after their comeback win over Davison in 2008. (Middle top) The 2008 Muskegon team, top, and the 2008 Davison team. (Middle) The Flint Journal captured the action, including Jake Thompson’s run, as Davison jumped out to a big lead. (Middle below) Davison players suddenly saw their season come to a close at Spartan Stadium.