Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 5 Preview
September 20, 2018
By Geoff Kimmerly
Second Half editor
As we dive into the midpoint of the 2018 high school football regular season, there’s more than meets the eye to many of our Week 5 matchups.
Sure, we’ve got some of the usual regulars on this week’s preview list – Clinton Township Chippewa Valley vs. Macomb Dakota among them – but it’s fair to say a number of others discussed below are a bit off the usual board, but with plenty of significance upon further view.
Games below are tonight unless noted. Check out the MHSAA Score Center for the full schedule and results as games are completed. MHSAA.tv will broadcast 15 games this weekend, including our top game from the “Bay & Thumb” area. Our “Drive for Detroit” previews are powered by MI Student Aid.
Bay & Thumb
Davison (4-0) at Grand Blanc (4-0)
The Saginaw Valley League Blue is topped by three undefeated teams – these two and Lapeer – and this one will go a long way toward determining the eventual champion. But it also could have playoff implications down the road – the Bobcats are tied for fourth and Davison is tied for ninth in playoff point average among teams that traditionally fall into Division 1 for the postseason.
Others that caught my eye: FRIDAY Swartz Creek (4-0) at Flint Hamady (4-0), Ubly (3-1) at Harbor Beach (3-1), Harrison (2-2) at Beaverton (3-1), Richmond (3-1) at Yale (2-2).
Greater Detroit
Clinton Township Chippewa Valley (4-0) at Macomb Dakota (4-0)
Like Davison and Grand Blanc mentioned above, these two rank highly among likely Division 1 playoff teams – Chippewa Valley first in playoff point average and Dakota tied for seventh – and they’ve seen each other in the postseason as well five of the last six seasons. The Big Reds won both meetings in 2017 and this season have handed the only losses to Saline and Roseville. Dakota is averaging 45 points per game during its best start since its 2013 league title season.
Others that caught my eye: FRIDAY Detroit Cody (4-0) at Detroit Mumford (3-1), Garden City (3-1) at Dearborn Heights Crestwood (4-0), Auburn Hills Avondale (3-1) at Farmington (4-0), SATURDAY Detroit Catholic Central (3-1) at Birmingham Brother Rice (3-1).
Mid-Michigan
DeWitt (4-0) at East Lansing (4-0)
They have two of the richest traditions in the Lansing area and will meet as members of the same league for the first time. The winner will earn a strong upper hand in an otherwise middling Capital Area Activities Conference Blue, and these two also met in the playoffs as recently as 2016. DeWitt still scores a bunch and East Lansing has offensive firepower too, but the defenses could emerge as the stars of this meeting – DeWitt has given up only 7.8 points per game, and East Lansing a respectable 16 ppg.
Others that caught my eye: FRIDAY Lansing Catholic (4-0) at Portland (4-0), Canton (3-1) at Brighton (3-1), Ovid-Elsie (3-1) at New Lothrop (4-0), Haslett (4-0) at Williamston (3-1).
Northern Lower Peninsula
Traverse City Central (3-1) at Gaylord (4-0)
First-year coach and former assistant Shawn Sargent has the Blue Devils off to their first 4-0 start since their last playoff season in 2015. Gaylord has some solid wins, but Central will provide the strongest test to date. The Trojans have to be revved up after a close loss to rival Traverse City West last week. Central shines especially on defense, giving up only 9.5 points per game.
Others that caught my eye: FRIDAY Oscoda (3-1) at Rogers City (4-0), Traverse City St. Francis (4-0) at Grayling (2-2), Leroy Pine River (4-0) at McBain (2-2), Traverse City West (2-2) at Alpena (2-2).
Southeast & Border
Athens (3-0) at Adrian Lenawee Christian (4-0)
The Southern Central Athletic Association has only four 11-player teams but two of the most intriguing matchups in the region this weekend. (Pittsford and Climax-Scotts line up on the other side.) Lenawee Christian is 4-0 for the first time ever; the Cougars are in their 11th season as a varsity program. And Athens? The Indians didn’t have an opponent Week 2, but have outscored their three this season by a combined 107-0.
Others that caught my eye: FRIDAY Jackson (4-0) at Chelsea (3-1), Concord (3-1) at Springport (4-0), Union City (2-2) at Reading (4-0), Addison (2-2) at Grass Lake (4-0).
Southwest Corridor
Watervliet (2-2) at Kalamazoo United (4-0)
Watervliet has won outright or shared seven straight league titles, but enters Southwestern Athletic Conference Valley play with a pair of close losses – their first regular-season defeats since Week 6 of 2016. United also was 4-0 coming into this league opener a year ago, and Watervliet won 52-34. But United – giving up only 27 points total over four games this time, might have the defense to slow down a Watervliet offense averaging 43 points per game.
Others that caught my eye: FRIDAY Paw Paw (3-1) at Three Rivers (4-0), Muskegon Catholic Central (2-2) at Cassopolis (4-0), Stevensville Lakeshore (2-2) at Portage Central (3-1), Battle Creek Central (3-1) at Benton Harbor (1-2).
Upper Peninsula
Harbor Springs (4-0) at St. Ignace (2-2)
With their best start since 1999, the Rams have equaled last season’s win total and are lined up to chase their best record since going 6-4 in 2000. But St. Ignace, despite losing to Johannesburg-Lewiston last week, has experienced a turn as well after uncharacteristically winning just a game a year ago. The Saints not only have more wins than last season already, but with 23 more points will eclipse last year’s output.
Others that caught my eye: FRIDAY Norway (2-2) at Calumet (4-0), Negaunee (2-2) at Ishpeming (4-0), Maple City Glen Lake (2-2) at Gladstone (2-2), Petoskey (2-2) at Marquette (2-2).
West Michigan
Grand Rapids NorthPointe Christian (3-1) at Hopkins (3-1)
The Ottawa-Kent Conference Silver has the smallest schools of the league’s seven divisions and doesn’t get the attention of the other high-profile leagues. But the Silver’s best have had big moments too over the years, and these two teams are hoping to ride fast starts into more over the next two months. NorthPointe started 5-0 a year ago before hitting the tough part of the league schedule – but did make the playoffs. Hopkins is seeking its first playoff berth since 2014 and already has avenged Silver losses from last season to Belding and Wyoming Godwin Heights.
Others that caught my eye FRIDAY Hudsonville (4-0) at Jenison (3-1), Whitehall (3-1) at Montague (3-1), Muskegon Oakridge (4-0) at Ravenna (3-1), Grand Rapids South Christian (3-1) at Hudsonville Unity Christian (4-0).
8-Player
Onekama (4-0) at Wyoming Tri-unity Christian (4-0), Saturday
The Portagers seemed on the verge of something special last season, when they finished 9-2 losing in the 8-Player Division 2 Regional Finals. So far this fall they’ve outscored opponents by a combined 196-6, with only reigning Division 1 champion Central Lake getting on the board. Tri-unity is coming off its first challenge of the season – a 38-27 win over Suttons Bay – and could next provide Onekama’s best test to date, and with the Midwest Central Michigan West championship perhaps on the line.
Others that caught my eye: FRIDAY Morrice (4-0) at Mount Pleasant Sacred Heart (3-1), Battle Creek St. Philip (3-1) at Camden-Frontier (3-1), Cedarville (3-1) at Engadine (3-1), Mayville (3-1) at Kinde-North Huron (3-1).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Grand Blanc quarterback Tylor Leedom pitches to a teammate during the Bobcats’ Week 3 win over Flint Southwestern. (Photo by Terry Lyons.)