Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Chain Gang Linked by Decades of Down & Distance
By
Pam Shebest
Special for MHSAA.com
September 18, 2018
SCHOOLCRAFT — Skip Fox figures he and his buddies have the best seats in the house when it comes to Schoolcraft football.
And the four have had them for a combined 167 years.
Fox, Jeff Bell, David Krum and Dick Goldschmeding make up the chain gang for the Eagles’ home games, and boast tenures individually and working together that surely rank among the longest in Michigan for providing that gameday duty.
They work well together, an asset when it comes to games like Schoolcraft’s 49-48 double overtime win against Saugatuck last Friday.
Each has a specific job with Bell and Goldschmeding working the chains, Krum the clip and Fox the down box.
Do they lose focus during those long games?
“Never,” Bell said, as the others burst into laughter, with one chiming in: “Good answer.”
“We’re always consummate chain people,” Bell continued. “Never once have I been leaning on that stake and having Dick on the other end pull me along to get going.”
The camaraderie among the four is evident as they share memories.
Fox, who is in his 55th season working the chains, started on the sidelines after his 1964 graduation from Schoolcraft High School.
“When I started, it was a three-man crew,” he said. “We always invited somebody from the opposing team to be on the chains. Then they started changing some of the rules.
“At that time, we worked one half on the visitors’ side and one half on the home side. When the chains had to be opposite the press box, we started working the games all on one side.
“It’s always the opposing side, so we’ve heard a lot of opposing coaches over the years. We’ve learned a few new words.”
Bell, a 1966 Schoolcraft grad, joined the crew 51 years ago.
Before retiring, he was a middle school teacher in the district for 28 years and “doing that, you get to know all the kids so it was always fun to be down there watching the kids you knew.
“It’s different now (that he is retired). We kind of refer to the program all the time to make sure we know who’s who on the team.”
The gang has seen definite changes in the game over their tenure.
“We see a lot more conditioning and a lot more safety regulations,” Bell said. “The rules change and we try to keep up with that as much as possible.
“It’s a faster paced game than it was when we first started.”
Krum worked part-time on the chain gang from 1965 to 1970 while he attended Michigan State University and has been full-time the last 49 seasons.
One down side of the job, he said, is “Mother Nature. At times I wished we weren’t out there because we can’t leave. We’re stuck there rain or snow.”
Bell said weather seems to be one of the biggest changes over the years.
“At least half of the season we worked in Carhartts and snow was at least ankle deep,” he said. “Now we usually don’t see snow, but we get cold weather, mosquitoes, things like that.”
Krum really did have the best seat in the house to see his son, Dean, make an outstanding play several years ago.
“It was right in front of us in the end zone,” Krum said. “He knocked a pass down on the last play and we won the game. The whole crowd went crazy.
“I was in utter shock. I kept asking the guys, ‘He didn’t get a penalty, did he?’ It saved a two-pointer and we won the game by one.”
Krum is the one who protects the sideline.
“I’m the one who tells the coaches and players to please get back as we are going up and down,” he said. “You’ve got to talk to them all the time.”
Goldschmeding is the new guy on the crew.
A graduate of Portage Central High school, he moved to Schoolcraft 50 years ago and was recruited 12 years ago.
“We’ve been friends for a number of years, and they said they had an opening on the chain gang and would I be interested,” Goldschmeding said. “I fell for it hook, line and sinker.
“At the time I was assisting on the (Schoolcraft) sideline at football games, so I moved from one side of the field to the other.”
As an assistant coach, Goldschmeding said he was well aware of the guys working the chains across the field.
“I think every coach is aware of what is going on on the other side of the field because they have to be involved in every play,” he said. “They’re thinking two or three plays ahead all the time.”
One of the first things the crew does is meet with game officials to coordinate moves.
“When a first down is made, one of us will mark the spot and the other will extend the chain the full extent of the 10 yards,” Bell said. “We hold that position until the officials give us the nod.”
Sometimes the crew has to scamper down the field, which becomes time for Fox’s stand-in to appear.
“When they have a 40- or 50-yard run, David’s nephew (Blake Krum) takes over and runs down the field for me,” Fox said. “At age 72, I’m not that fast anymore.”
Bell said the crew’s goal is to go unnoticed.
“If you hold up the game, that’s real bad,” he said. “You want to do your job, and if you’re not noticed and nobody has anything to say about the chain gang, you’ve done your job. That’s pretty much the way it works.”
Fox said about the only downside of the job is not sitting with their wives at games.
“All our wives sit on the other side without us,” he said. “You’ve got to have understanding wives.”
Sideline service one of many school connections
For Fox, Schoolcraft football has been a generational thing.
He lettered in football all four years and added, “My oldest son (Matthew) was on the championship team in 1990 and my other son, Mark, made all-state on both offense and defense, which was a rarity.”
“I’ve got four grandsons, and they all played for Schoolcraft.”
He also served on the Schoolcraft Board of Education for 34 years.
Bell played basketball for the Eagles and his son, Ross, played on the MHSAA Division 6 champion football team in 2001.
Krum did not play sports, but was a sports enthusiast in school.
He spent 29½ years on the school board.
Although he wasn’t involved in Eagles sports as a student, Goldschmeding’s two sons, John and Josh, played football at Schoolcraft and he was involved in the Athletic Boosters. He also has grandchildren involved in Schoolcraft sports.
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS: (Top) Schoolcraft's Jeff Bell, Skip Fox, David Krum, Dick Goldschmeding work the chains during a game this season. (Middle) Clockwise, from top left: Bell, Fox, Goldschmeding and Krum. (Below) From left, Goldschmeding, Bell and Krum meet with game officials. (Photos by Pam Shebest.)