Cass Tech, Campbell's Glories Grow
November 24, 2012
By Bill Khan
Special to Second Half
DETROIT — Thomas Wilcher is a former Detroit Public School League football star who has become one of the most successful coaches in the state.
Perhaps such a future awaits the city’s brightest current star, Detroit Cass Tech quarterback Jayru Campbell.
Wilcher raved about his sophomore signal caller’s mental grasp of the game after the Technicians became the first PSL team to win back-to-back MHSAA football championships with a 36-21 victory over Detroit Catholic Central on Saturday at Ford Field.
Campbell has orchestrated the offense during both championship runs, each of which ended with a dominant performance against perennial power Catholic Central. Cass Tech routed the Shamrocks 49-13 in last year’s title game, as Campbell threw for five touchdowns.
Campbell’s stats weren't as gaudy this time around (4 for 12, 154 yards, one touchdown), but it’s not his physical gifts that drew high praise from Wilcher after the game.
“I told him on the telephone one night, ‘I don’t care about your arm right now. I just love the way you think on the football field,’” Wilcher said. “That’s what makes him so important to me right now. We’re teaching.”
As a freshman, Campbell was given limited ability to change plays at the line of scrimmage. As a 10th-grader who has already started 28 varsity games, he has earned more trust from his coaching staff than many seniors.
“They gave me more of a green light this year,” Campbell said. “Last year, they pretty much told me I could change the play from left to right; that was the most green light I had. This year, I’m changing passes to runs, runs to passes. It’s not getting difficult, but it’s more responsibility on me. I’m up for the challenge.”
Campbell altered the original call on two of Cass Tech’s biggest offensive plays.
On the Technicians’ first play from scrimmage, he audibled senior receiver Jourdan Lewis from a stop route to a go route. Lewis made a leaping catch between two defenders along the left sideline and took off for an 89-yard touchdown to open the scoring with 9:31 left in the first quarter.
“It was supposed to be a stop,” Campbell said. “The corner was playing so far up, I knew Jourdan Lewis was going to get around him. I just told him to go ahead and do what you do.”
In the fourth quarter, with Cass Tech trying to put the game away, Campbell changed a pass to a draw play to running back Mike Weber on fourth-and-10 from Catholic Central’s 30-yard line. Weber exploded 26 yards to the 4-yard line, setting up a 3-yard touchdown run by Campbell that expanded the lead to 29-7 with 7:59 remaining.
“I saw they had only one linebacker in the back,” Campbell said. “Coach Wilcher really believes in me. He knows I will get the job done. He really trusts me.”
Catholic Central came in looking to avenge last year’s 36-point loss in the Final, but the Shamrocks fell behind 12-0 in the first five minutes on the 89-yard catch by Lewis and a 58-yard fumble return by 260-pound defensive tackle Kenton Gibbs.
The Shamrocks (9-5) slowed the momentum and got back in the game at 12-7 on an 18-yard pass from Garrett Moores to Zach Bock with 2:02 left in the first half. The Technicians (12-2) tacked on a 31-yard field goal by Ken Snapp to take a 15-7 lead into halftime.
A 57-yard run by Weber on third-and-17 set up a 30-yard touchdown run by Deon Drake Jr. on the following play, giving Cass Tech a 22-7 lead on the first series of the third quarter.
“We knew going in from last year’s experience that we can’t make mistakes, because they capitalize well on mistakes, but we did,” Catholic Central coach Tom Mach said. “They made a great throw and catch on the first touchdown. Then we made a couple of mistakes that they capitalized on. We found ourselves in a hole and had to try to get out of that hole. We were doing a good job of that, I thought. Then they exerted themselves and put another touchdown in.”
It became a 29-7 game when Cass Tech went 79 yards in 16 plays, taking 7:14 off the clock before Campbell scored on his 3-yard run with 7:59 left in the fourth quarter.
Catholic Central twice made it a two-possession game in the final 5:57 on touchdown passes by Moores, but the Technicians had an 84-yard interception return for a touchdown by Delano Hill in between them.
“It was no different than last year,” Catholic Central senior running back Anthony Darkangelo said. “We knew last year they were a fast team and we had to keep contain on the edges outside. They executed their game plan and we didn't execute the plan we had for the game.”
Click for full statistics and to watch a replay of the game. See below for the full press conference.
PHOTOS: (Top) Detroit Cass Tech David Dawson hoists quarterback Jayru Campbell (10) during Saturday's Division 1 Final. (Middle) Cass Tech running back Mike Weber runs into a crowd of Detroit Catholic Central defenders including Sean Birney (18) and Dylan Roney (89). (Click for more from Terry McNamara Photography.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)