Colleagues Connect in Classroom, Coaching
By
Pam Shebest
Special for MHSAA.com
September 17, 2019
MATTAWAN — When students enter one of the social studies rooms at Mattawan High School, they should not be surprised to see a white board full of Xs and Os.
It is not a game of tic-tac-toe, just a series of football plays.
With three head football coaches teaching in the same wing, there is plenty of pigskin conversation being tossed around before and after school.
Ryan Brown, who teaches social studies and power training, is in his fifth year coaching Mattawan. Wade Waldrup, who teaches social studies and English, is the first-year head coach for Lawton. And Matt Stephens, a social studies teacher, is in his fourth year guiding the program at Paw Paw.
The coaches, who are also friends, do not have to worry about going head-to-head at any time.
“There’s no chance we’ll play against each other, not in the playoffs or anything,” Waldrup said.
That is because the schools vary in enrollment enough that, should they qualify, they will end up in different MHSAA playoff divisions when those are determined after Week 9. The three schools also play in different conferences, with Mattawan in the Southwest Michigan Athletic Conference West, Lawton in the Southwestern Athletic Conference and Paw Paw in the Wolverine.
“I’m glad we don’t play each other because for me, I take my competition very personally and I think they’re both the same way,” Brown said. “It wouldn’t cause issues, certainly not professionally, but personally you’re not as close. You can’t share, and I would miss that.”
Added Stephens: “I appreciate the fact that I coach at a school where I come to work every day and don’t have to look at the athletes from Mattawan and know that I’m going to have to play against them.
“I think that allows me to have some comfort in that I can root for Mattawan and I can root for Lawton because I’m at a different level.”
Sharing is what the three often do, and all agree that they tap into each other’s strengths.
“Matt is more of an offensive guy,” Waldrup said. “I’m more of a defensive guy. Matt’s probably the more creative one and I think Ryan is really good at fundamentals and technique.”
Stephens said another advantage is understanding the ups and downs of the season.
“We’ve known each other for so long, honestly when one of us is down and one of us is up, it’s ‘We feel your pain,’” he said.
“It’s not this issue of we won and you didn’t. It’s more like, ‘We’ve been there before.’”
Although Lawton is 3-0 on the young season, “Matt is probably the top dog because Paw Paw (3-0) is ranked No. 1 in the state,” Waldrup said.
Mattawan is 1-2, but like Paw Paw made the playoffs last season and opened this fall with an impressive win over Kalamazoo Central.
“Honestly, rankings are just media’s way of trying to keep people interested,” Stephens said. “We’re talking to our kids about what they’re going to do to earn it. Being No. 1 is great, but Plainwell doesn’t care if we’re No. 1 and neither do any of our other opponents.
“If you get a No. 1 ranking, that just fuels the fire for other teams. We feel fortunate, blessed to be given that credit, and it’s nice for the kids. But at the end of the day, it all boils down to how you perform.”
The trio’s coaching connection goes way beyond this season.
“There’s a little bit of a coaching tree with Ryan, myself and Wade and I guess it all filters under me, but not necessarily intentionally,” Stephens said.
“I was head coach at Mattawan, so Ryan worked under me quite a while and Wade worked under me for one year before going to Constantine.”
In addition, both Stephens and Brown played football at Vicksburg High School.
Stephens was an assistant under then-coach Denny Patzer while Brown was a player there.
Brown connected with Waldrup after starting his teaching career at Mattawan 19 years ago.
“Many moons ago, Wade was my student teacher,” Brown said. “That was a fantastic experience.
“He left and went to Constantine, then came back this way.”
Waldrup said he came late to education, joining the U.S. Marine Corps after graduating from Clawson High School near Detroit.
He spent nine years as a Marine, then decided to go into education after returning from three years in Okinawa during Desert Storm.
Before taking the job at Lawton this year, Waldrup was Brown’s defensive coordinator at Mattawan, making a splash at the first game last season.
“Our first game last year, I always get coaches the pullovers, shorts, polos and hats, and Wade shows up wearing this gold hat and gold shirt and bright pants, and I was like ‘Where’s that from?’ Brown said, laughing.
“And he said ‘I’ve got my own stuff.’ I always tease him that he had to stand out. He was the golden child. He said he wanted the defensive guys to see him, which makes perfect sense. But at first it was like this bright yellow and I was like, ‘Whoa.’”
Stephens and Waldrup keep their teaching and coaching lives separate.
“When we’re here during the school day, we try very rarely to talk about the other schools that we coach at so we can be a fan of our kids,” said Waldrup, adding that they never wear gear from their football schools while teaching at Mattawan.
When Friday nights roll around, the three are rooting for each other, and they dissect the games on Monday.
“We throw ideas off each other absolutely all the time,” Stephens said.
Brown said there is a definite coaching connection between the three.
“There are some things only they get, only they understand,” he said. “They talk about the Presidents Club, the ex-presidents and how they’re so close after they leave office.
“That’s how I feel like with those guys. I can look at them and give them a look and they’re like, ‘Yeah, I know.’
“I always say I would want my kids to play for either one of those guys, to have that experience. They’re good men, and that’s the first mark of a good coach, I think.”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS: (Top) Clockwise from left, Paw Paw’s Matt Stephens, Mattawan’s Ryan Brown and Lawton’s Wade Waldrup all teach at Mattawan during the day and coach local varsities after class is done. (Middle) From left, Brown, Stephens and Waldrup. (Middle below) Brown prepares to talk to his team during a break. (Below) Stephens sends players back onto the field during the team’s 3-0 start. (Mattawan photos by Haley Hagen/Paw Paw Courier-Leader. Paw Paw photos by Matthew Day/Hot Shotz Photography. Lawton photo courtesy of Wade Waldrup. Head shots by Pam Shebest.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)