Inside Selection Sunday: Mapnalysis 2012
October 24, 2012
By Geoff Kimmerly
Second Half editor
Between double checking data for more than a third of our 626 football teams, and creating 136 first-round games for our most popular tournament, the morning of MHSAA football "Selection Sunday" is both one of the most exciting and nerve-wracking of the school year.
So for those scratching their heads the last few days over how we picked the brackets this season, I offer one question and one warning:
How would you have done so differently?
And before you answer, remember that moving the position of one school affects at least seven more – if not all 32 in that division.
This was the second year I was involved in the football selection process, which while appearing simple on its face actually is layered with hours of discussions, calculations, checking and re-checking, and anything else we at the MHSAA can do to make sure we’ve created the best tournament possible.
Simply put, it’s more than just drawing circles and calling them good.
Below are a brief description of what we do, the history behind the process, and some challenges we face each time we draw these brackets – including some examples of our toughest this time around.
The process
Our past: The MHSAA playoff structure – with 256 teams in eight divisions, and six wins equaling an automatic berth – debuted in 1999. An 8-player tournament was added in 2011, resulting in nine champions total when November is done.
That’s a long way from our start. The first playoffs were conducted in 1975 with four champions. Four more football classes were added in 1990 for a total of eight champions each fall. Through 1998, only 128 teams made the postseason, based on their playoff point averages within regions (four for each class) that were drawn before the beginning of the season. The drawing of Districts and Regions after the end of the regular season did not begin until the most recent playoff expansion.
In early years of the current process (or until the middle of the last decade), lines were drawn by hand. Dots representing qualifying schools were pasted on maps, one map for each division, and those maps were then covered by plastic sheets. Districts and Regionals literally were drawn with dry-erase markers.
Our present: After a late Saturday night tracking scores, we file in as the sun rises Sunday morning for a final round of gathering results we may still need (which can include making a few early a.m. calls to athletic directors). Then comes re-checking and triple-checking of enrollments, co-ops, some records and more before the numbers are crunched and the field of 256 is set.
Those teams are then split into eight equal divisions based on enrollment, and their locations are marked on digital maps that are projected on wall-size screens and then discussed by nearly half of the MHSAA staff plus a representative from the Michigan High School Football Coaches Association. Only the locations themselves are marked (by yellow dots) – not records, playoff points averages or names of the schools or towns. In fact, mentions of those are strictly prohibited. Records and playoff points are not part of the criteria. Matchups, rivalries, previous playoff pairings, etc. also DO NOT come into play.
Geography rules: Drawing Districts and Regionals is all about location. Travel distance and ease DO come into play. Yes, ease is important. Schools near the same major highway might be further from each other in mileage than other options but have a better trip. A good example this year is in Division 6, which has seven teams in the U.P. and the northern Lower Peninsula. That meant Shelby needed to be included with those teams to make eight, and left Montague to a District that includes Hemlock – more than halfway across the Lower Peninsula. But at least, in this case, much of that trip will be on one roadway, M-46.
There is certainly conversation about every possible option. The staff splits into two groups, each handling four divisions (plus one of the groups handles 8-player too), and then the entire committee comes together to view all nine maps. There wasn’t one division where the group as a whole said, “That looks great, what’s next?”
Observations and answers
A different ballgame: I was asked whatever happened to Districts, meaning teams opening with opponents nearby. Remember that with eight divisions and 32 teams in each, the difference between maximum and minimum enrollments for each division is smaller than it used to be with just four classes, and the probability of finding two schools in the same division next door to each other is lower. This is especially true for our smaller schools, and those pairings are more spread out. Division 7 provides an excellent example. Opponents Dansville and Ottawa Lake Whiteford are 84 miles apart. But in another option considered, Dansville would’ve played Gobles – and those two are separated by 114 miles.
Points still matter: And that means strength of schedule is a big factor. After Districts are drawn, playoff point average determines the home team for those two games and Regionals as well. There are five Districts in which the team with the best or second-best record did not get home games because those teams’ playoff point averages ranked third among the four teams in those brackets. A number of other Districts have 8-1 teams playing at other 8-1 teams. It’s true: there are times a school can’t help the opponents it plays, because of league affiliation perhaps, and they have no control over how an opponent does the rest of the season. But a Class B team playing in a league with Class D schools can’t expect to compare averages well against teams in their division who face similarly-sized opponents during the regular season.
No boating: This didn’t come up last season, but did twice Sunday. We had to decide if it was a better trip for teams in the thumb to go around Saginaw Bay to play northern opponents, or instead send teams a little bit south of the thumb but with a straight shots north. As the bird flies, the thumb teams were closer in some cases. But I’ve never heard of a team hopping into a boat to get to a playoff game.
The fifth wheels: The toughest lines to draw are around areas with five schools in the same division. Remember, Districts come in fours, and one dot affects the rest. The Grand Rapids area gave us tough calls because of five teams in Divisions 2 and 4. The same was true in the southwest corner in Division 7 and the southeast corner in Division 6. No matter how we circled it, one of those teams got stuck with a longer trip. This time, that group included Caledonia, Grand Rapids South Christian, Blissfield and Gobles.
It’s easy to say certain areas of these maps should’ve been drawn differently. But again, keep in mind a statewide view.
Some of our pairings could create gigantic matchups earlier in the playoffs than those teams might like. But again, who is to decide which teams are the best and which matchups most “gigantic” before they prove it on the field? At least three teams touted during this fall as potentially the best in the state this season didn’t even win their conference titles.
And as I said in this analysis last year, determining the playoff schedule is just one step in many. Nine MHSAA champions must survive until the end, regardless of which opponents they face along the way.
Their journeys begin Friday.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)