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At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter.

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)

Dearborn Divine Child running back Marcello Vitti (2) takes a handoff into the line during his team's Division 4 Semifinal win over Goodrich.

1st & Goal: 2025 11-Player Semifinals Review

By Geoff Kimmerly
MHSAA.com senior editor

November 24, 2025

The pairings are set for the MHSAA 11-Player Football Finals at Ford Field, with seven teams earning opportunities Saturday to finish this fall without a loss – although three of next weekend’s championship games will feature matchups of undefeated contenders.

MI Student AidThe weekend’s Semifinals also saw four reigning champions earn chances at repeat titles, and Dexter earn its first trip to the final weekend of the season for the first time.

It’s a short week because of Thanksgiving, but we’ll be back Wednesday with game-by-game previews of all eight upcoming contests. For now, see below for a glance at all 16 games that got us here.

(Note: Highlights from Saturday's 8-Player Finals will be included in a final football championship "Review" next week.)

Division 1

Detroit Catholic Central 46, East Kentwood 6

The Shamrocks (13-0) will play in their first Final since 2016 after shutting down an East Kentwood offense that had scored  fewer than 35 points only one other time this season. The Falcons (10-3) had reached the Semifinals for the first time since 2014. Click for more from the Detroit Free Press.

Detroit Cass Tech 48, Rochester Adams 22

The reigning Division 1 champion Technicians (13-0) will have the opportunity to play for a first Finals repeat since winning in 2011 and 2012 after continuing a playoff streak of scoring at least 42 points in all four wins. Adams (10-3) finished its season in the Semifinals for the second straight. Click for more from the Detroit News.

Division 2

Orchard Lake St. Mary’s 42, Portage Central 7

St. Mary’s (10-2) will play for a chance to repeat as Division 2 champion after finding its way against a Portage Central defense that otherwise gave up only 64 points this season. The Mustangs finished 12-1, tying their 2013 team for most wins in program history. Click for more from the Oakland Press.

Dexter 41, Birmingham Groves 6

The Dreadnaughts’ Cooper Arendt and Cole Novara continued two of the most incredible statistical seasons in MHSAA history in lifting Dexter (12-1) into its first championship game. The pair connected on four touchdowns in ending Groves’ second-straight Semifinal run at 9-4. Click for more from the Ann Arbor News.

Division 3

Mount Pleasant 41, Lowell 21

Mount Pleasant (13-0) turned in one of its highest-scoring offensive days this season to earn its first trip to the Finals since 2011. Lowell concluded its longest run since 2016 at 10-3. Click for more from the Mount Pleasant Morning Sun.

DeWitt 41, Warren De La Salle Collegiate 20

Traverse Moore scored four touchdowns to help bring DeWitt (13-0) back from a 13-7 halftime deficit and return to the Finals for the first time since 2021. De La Salle (6-7) turned a 1-4 start this season into its fifth Semifinal trip over the last six and after missing a year ago. Click for more from the Lansing State Journal.

Division 4

Hudsonville Unity Christian 45, Vicksburg 17

Unity Christian (12-1) again cleared its playoff opponent by double digits and will return to the Finals after last making the trip in 2021. Vicksburg finished its longest playoff run at 8-5 for the season. Click for more from the Grand Rapids Press.

Dearborn Divine Child 10, Goodrich 7

Divine Child (12-1) put an end both to reigning champ Goodrich’s repeat hopes and 25-game winning streak, handing the lone defeat to an opponent for the second-straight week after downing Harper Woods 10-6 in a Regional Final. The Martians ended 12-1, while the Falcons advanced to their first Final since 1985. Click for more from MLIVE-Detroit.

Division 5

Grand Rapids West Catholic 34, Ogemaw Heights 24

West Catholic (12-1) had slightly fewer yards than Ogemaw Heights, but made them count a little bit more taking a 13-12 halftime lead all the way to earning its first Finals trip since 2022. Collin Abram (two touchdowns) on offense and Jael Djouguem (12 tackles) on defense led the Falcons. Ogemaw finished 11-1 while making its first Semifinal appearance since 2009. Click for more from the Bay City Times.

Pontiac Notre Dame Prep 51, Monroe Jefferson 21

Reigning champion Notre Dame Prep (11-2) will get the chance to win it all again after doing so for the first time a year ago. Several Fighting Irish found the end zone to earn that opportunity, with quarterback Sam Stowe throwing three scoring passes and running for a TD as well. Jefferson finished its first Semifinal season since 1999 at 11-2. Click for more from the Oakland Press.

Division 6

Kingsley 14, Kent City  0

Kingsley (11-2) is headed to Ford Field for the second time in three years after handing Kent City (12-1) its only loss of its winningest season. The teams were tied at halftime, but the Stags’ defense was just slightly more successful during the final two quarters in posting its first shutout this fall. Click for more from the Traverse City Record-Eagle.

Jackson Lumen Christi 25, Almont 19 (3OT)

This came down to the most dramatic ending of the weekend, as both contenders went scoreless during the first overtime and couldn’t convert after touchdowns during the second before Lumen (10-3) scored in the third and kept Almont (12-1) out of the end zone. Click for more from the Jackson Citizen Patriot.

Division 7

Menominee 32, Pewamo-Westphalia 28

The Maroons (13-0) came back from a 21-6 halftime deficit and scored the game-winner with 24 seconds to play to earn a second trip in three seasons to Ford Field. The Pirates (11-1) were held to their fewest points this season and had given up only 86 over their first 11 games before Menominee broke through. Click for more from Upper Michigan’s Source.

Schoolcraft 43, Clinton 14

Schoolcraft will play in its first championship game since 2001 after scoring this game’s first 37 points. The Eagles (11-2) put up their third-most points in a game this season and held Clinton (10-3) to its fewest since opening weekend. Click for more from the Kalamazoo Gazette.

Division 8

Harbor Beach 40, Bark River-Harris 0

Harbor Beach (13-0) earned its second shutout of a season during which the Pirates are giving up only eight points per game, this one to earn a first trip to Ford Field since 2012. Bark River-Harris completed its first Semifinal season since 2003 at 10-2. Click for more from the Huron Daily Tribune.

Hudson 67, Allen Park Cabrini 14

Hudson will return to the Finals for the second time in five years with a chance for a second undefeated championship run this decade. The Tigers (13-0) topped 60 points for the fifth time this season but second week in a row in ending Allen Park Cabrini’s longest tournament run and winningest season at 11-2. Click for more from the Adrian Daily Telegram.

DeWitt's Traverse Moore (2) follows a blocker during the Panthers' Division 3 win over Warren De La Salle Collegiate.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (Top) Dearborn Divine Child running back Marcello Vitti (2) takes a handoff into the line during his team's Division 4 Semifinal win over Goodrich. (Middle) DeWitt's Traverse Moore (2) follows a blocker during the Panthers' Division 3 win over Warren De La Salle Collegiate. (Divine Child/Goodrich photo by Terry Lyons. DeWitt/De La Salle photo by Kolleth Photo.)