Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
2025 Made In Michigan
July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report
PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
St. Patrick Immediately Sets Tone On Way to Claiming 1st Title Since 1992
By
Jason Juno
Special for MHSAA.com
November 22, 2025
MARQUETTE — Portland St. Patrick has been no stranger to the MHSAA Finals since moving to 8-player football, but the Shamrocks had come up short of a title in three appearances since 2017.
They were back in the Division 2 championship game Saturday, and again facing a team from the Upper Peninsula, just like the other three times. But this time, St. Patrick made it clear from the opening kick it had no intention of going back below the Mackinac Bridge without the championship trophy.
The Shamrocks rode the momentum from a fast start and blanked Felch North Dickinson 53-0 at the Superior Dome.
“It means a lot,” St. Patrick senior back Brady Leonard said with the trophy in his hand. “Having a couple classes before us come here and not be able to finish the job, it was not just for our team, but it was for everyone that came and wasn’t able to finish it.”
Aiden Fandel set the tone when he took the opening kick to the Nordics’ 3-yard line. Jerryd Scheurer ran three yards on the first play from scrimmage, and Leonard ran in the conversion for an 8-0 lead just 20 seconds into the game.
“It was huge, just to flip the field position right away was a big deal,” St. Patrick coach Patrick Russman said.
The Shamrocks scored two more times during the first quarter, taking advantage of excellent field position.
St. Patrick’s Tyler Thelen blocked a punt to set up its next score. The Shamrocks took over at the North Dickinson 9, and Charlie Thelen caught a four-yard pass from Scheurer on the second play of the drive for a 14-0 lead.
The Nordics went for it on fourth-and-1 at their own 29 on the ensuing possession, but they were stuffed for no gain, giving St. Patrick the ball not far from the red zone.
Leonard ran eight yards for the touchdown and a 20-0 lead with 5:34 still left in the first quarter.
What a start.
"It was very important," Leonard said. "We knew if we came off hot, we knew that we'd be able to punch them in the mouth and we'd get off to the start that we normally have.”
The Shamrocks scored two more times in the first half, both on runs by Hudson King, who led with 120 yards on 10 carries. His 30-yarder came just seven seconds into the second quarter, and his 21-yard rush gave them a 33-0 lead that held until halftime.
The Nordics drove into St. Patrick territory twice in the period. The first stalled at the 44 when the game was still within reach at 26-0. The second got all the way to the 24, but incomplete passes on third and fourth downs gave St. Patrick the ball back with four seconds on the first-half clock.
North Dickinson just couldn’t overcome that start, or the talent level of the Shamrocks.
“We’ve been punched in the mouth before, but they’re way better,” Nordics coach Mike Christian said. “They were just so much better than us today. They’re bigger, faster, stronger. We just couldn’t get anything going.”
The second half proved to be more of the same. St. Patrick reached the end zone three more times, on short runs by Caleb Pline and two players listed as linemen, Logan Krieger and Nick Pung.
St. Patrick finished a perfect 13-0, and went unbeaten even with a tough schedule. Russman said the Shamrocks started off with tough Mid-State Activities Conference foes Merrill and Morrice. They ended the regular season with a win over eventual Division 1 runner-up Blanchard Montabella. Their playoff run included wins over Mendon, ranked No. 1 in the final media poll of the season, and last year’s Division 1 champion, Deckerville.
“We didn’t have any time to not be ready this year,” Russman said. “We’ve had a pretty good run of some very quality football teams throughout the stretch of the year. They didn’t give us any rest, so the kids did a good job of getting ready each week. Sometimes you slip, and these guys didn’t slip.”
He credited the team’s chemistry for the special season. The practices were superb all year. And they of course had some really good players.
“Our line has been working hard and they just continued to grind it out today, and our backs finished plays on the offensive end,” Russman said. “We’ve been trying to get a faster and faster defense each week, and I think they’ve really done that and accepted that challenge.”
St. Patrick’s last Finals win came when it was playing 11-player football in 1992, in Class D. North Dickinson was seeking its first championship but had to settle for its second runner-up finish (11-player, Class D, 1998).
The Nordics’ 17-game winning streak came to an end. They finished at 12-1 this year after winning their final five games last season.
North Dickinson canceled its varsity season in 2023, announcing at the time that it would play a JV schedule with only four upperclassmen on the roster. Two years later, the Nordics made it to the final game.
“My seniors would have been sophomores then,” Christian said. “I didn’t want to throw them into that right away. This is kind of what we were aiming for when we did that.”
It all worked out. Missing the playoffs last year proved to be a good motivator as well.
“They really put the extra work in,” he said. “They’re such great kids, and they worked their tails off all summer and I’m just so proud of them.”
PHOTOS (Top) Portland St. Patrick players celebrate a touchdown Saturday at Superior Dome. (Middle) North Dickinson quarterback Brady Jungwirth (15) works to pull away from a tackler. (Below) The Shamrocks’ Charlie Thelen (12) goes high to pull in a pass. (Click for more from Cara Kamps.)