Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Playoffs Week 3 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 12, 2025
The MHSAA Football Playoffs turn into a second season for teams still alive at this late date – and it’s impossible to not begin sensing the opportunities opening up for those teams as we move into mid-November.
With two weeks remaining in the 8-player season, we’re running a counter and starting this week with a little deeper dive into our four Semifinals in those divisions. One reigning champion is still in pursuit of a Superior Dome return, and two teams are seeking Saturday to reach Finals for the first time.
After that, we check out Regional Finals in every 11-player division, with four games matching undefeated opponents. All of those games are Friday unless noted below, and Semifinals sites will be announced Sunday.
Tickets this weekend are $9 for 11-Player Regional Finals and $10 for 8-Player Semifinals and can be purchased at GoFan.co. All four 8-Player Semifinals and all 32 11-Player Regional Finals will be broadcast and available to watch with subscription on the NFHS Network.
8-Player Division 1
Blanchard Montabella (10-1) vs. Norway (11-0) at Traverse City’s Thirlby Field WATCH
Montabella has pulled within one more win of reaching the Finals for the first time, its only loss this season to Division 2 semifinalist Portland St. Patrick. As a team, the Mustangs are averaging 8.5 yards per carry, paced by senior Brady Kieff (1,475 yards, 8.5 per carry, 16 touchdowns rushing). Norway last reached the Semifinals in 2006 (in 11-player) but has seemed on the verge of a run since moving to 8-player in 2021. Senior quarterback Owen Baij has run for a team-high 1,443 yards and 30 touchdowns and thrown for 817 yards and 13 more scores.
Kingston (10-1) vs. Martin (11-0) at Chelsea WATCH
Martin moved to a combined 13-2 in playoff games this decade with last week’s 36-20 win over Climax-Scotts, and the Clippers are once again led by a two-way threat in senior quarterback Haylen Buell, who has run for a team-high 1,528 yards and 32 touchdowns and thrown for 866 and 13 scores. Kingston has run into eventual champions the last two seasons, falling to Martin in a Semifinal in 2023 and then Deckerville in a Regional Final last year. The Cardinals are attempting to reach their first championship game powered as well by a dangerous two-way quarterback in senior Tanner James (524 yards/11 TDs rushing, 902/20 passing).
8-Player Division 2
Felch North Dickinson (11-0) vs. Onekama (11-0) at Marquette WATCH
North Dickinson has stormed into its first Semifinal since 2001 (in 11-player) with senior quarterback Brady Jungwirth directing an offense that has outpaced every opponent by at least three touchdowns, including adding to a 38-34 win over Lake Linden-Hubbell in Week 1 with a 32-12 win in their rematch last weekend. Jungwirth has thrown for 1,888 yards and 28 touchdowns, with just three interceptions. Onekama is playing in a second-straight Semifinal seeking to get to the Superior Dome for the first time since 2018, paced by a pair of running backs both averaging more than nine yards per carry – senior Tyler Hart (859 yards, 15 TDs rushing) and freshman Bennett Zeller (821/13).
Deckerville (10-1) vs. Portland St. Patrick (11-0) at Mount Pleasant WATCH
Deckerville won Division 1 last season and is seeking to return to Superior Dome with junior Brandon Salowitz moving up from supporting cast in 2024 to the starring role. He’s the leading rusher with 1,311 yards and 24 touchdowns, starts at linebacker and punts. The Shamrocks are working to get back to the Finals for the first time since 2020 and showed off a dynamic playmaker as well last week in senior running back/linebacker/punter Brady Leonard, who has run for 1,091 yards and 14 touchdowns and intercepted 10 passes. He scored five touchdowns in last week’s 51-22 win over previously-undefeated Mendon.
11-Player Division 1
Detroit Catholic Central (11-0) at Clarkston (10-1) WATCH
These two have met twice previously in playoff games, with Clarkston winning both including their Division 1 championship matchup in 2013. These days, Detroit Catholic Central has won 22 of its last 23 games – the only loss to eventual champion Detroit Cass Tech during last year’s Semifinals – and perhaps most impressively this fall hasn’t given up more than 14 points in a game despite playing Grand Ledge and Detroit Martin Luther King on top of a loaded Catholic High School League Central slate. Clarkston is a 27-21 Week 2 loss to undefeated Harper Woods from a perfect run through this season as well, and handed previously-unbeaten Grand Blanc its only loss last week – doubling up the Bobcats 44-22. The Wolves also won all of their games in the power-packed Oakland Activities Association Red by at least two touchdowns.
Other Regional Finals FRIDAY Detroit Cass Tech (11-0) at Saline (10-1) WATCH, Romeo (8-3) at Rochester Adams (9-2) WATCH. SATURDAY East Kentwood (9-2) at Hudsonville (11-0) WATCH.
11-Player Division 2
Orchard Lake St. Mary’s (8-2) at Midland Dow (10-1) WATCH
Reigning Division 2 champion St. Mary’s cleared a major hurdle last week, avenging a Week 8 loss with a 35-14 win over rival Bloomfield Hills Brother Rice. But the Eaglets obviously can’t rest this weekend. Dow played three teams during the regular season playing this weekend for Regional championships (and went 2-1 against them), and a win would send the Chargers to the Semifinals for the first time since 1997. That only loss this fall came to still-undefeated Mount Pleasant in Week 3, and Dow hasn’t given up more than 15 points since.
Other Regional Finals FRIDAY Traverse City Central (7-4) at Portage Central (11-0) WATCH, Dexter (10-1) at Gibraltar Carlson (11-0) WATCH, Birmingham Groves (8-3) at St. Clair Shores Lakeview (9-2) WATCH.
11-Player Division 3
Warren De La Salle Collegiate (5-6) at Detroit Martin Luther King (7-4) WATCH
As likely anticipated, both of these teams have surged in the postseason after navigating two of the toughest schedules in the state. The Pilots actually have won four of their last six games and opened the playoffs with a 56-34 victory over Macomb Area Conference Gold champion Warren Fitzgerald before downing Port Huron last week. King provides another level of challenge, and it opened the playoffs defeating Huron League co-champ Riverview before downing Trenton to clinch a District title.
Other Regional Finals FRIDAY East Grand Rapids (9-2) at Mount Pleasant (11-0) WATCH, Zeeland West (8-3) at Lowell (9-2) WATCH, Fenton (8-3) at DeWitt (11-0) WATCH.
11-Player Division 4
Goodrich (11-0) at Williamston (11-0) WATCH
This could be a clash of styles as Williamston rode big plays to a comeback win last week over Haslett, while Goodrich has won 24 straight games (including last season’s championship decider) with a powerful running attack and physical defense that earned its first shutout of this season last week against Chelsea. The Hornets trailed Haslett 21-7 at halftime last week before scoring 28 third-quarter points mixing speed to get to the perimeter and a potent downfield passing attack.
Other Regional Finals FRIDAY Big Rapids (10-1) vs. Hudsonville Unity Christian (10-1) at Hudsonville Baldwin WATCH. SATURDAY Vicksburg (7-4) at Portland (11-0) WATCH, Dearborn Divine Child (10-1) vs. Harper Woods (11-0) at Westland John Glenn WATCH.
11-Player Division 5
Frankenmuth (10-1) at Pontiac Notre Dame Prep (9-2) WATCH
It was easy at the start of these playoffs to circle this rematch of last year’s Division 5 championship game as one of the most notable matchups in the entire bracket. Notre Dame Prep won last season’s 42-7 and has continued to follow the lead of quarterback San Stowe, putting up 50 or more points against five playoff teams over the course of this fall. The Eagles will counter with a defense that has shown itself plenty capable allowing only 10 points a game and giving up only 17 in its lone loss to reigning Division 4 champ Goodrich.
Other Regional Finals FRIDAY Kalamazoo United (9-2) at Grand Rapids West Catholic (10-1) WATCH, Michigan Center (10-1) at Monroe Jefferson (10-1) WATCH. SATURDAY Ogemaw Heights (10-1) at Saginaw Swan Valley (10-1) WATCH.
11-Player Division 6
Montrose (11-0) at Kent City (11-0), Saturday WATCH
Montrose has built on its first perfect regular season since 2013 with a pair of big home playoff wins the last two weeks, but will travel for this one to take on a Kent City team that finished the regular season undefeated for the first time since 2017 and has added the first District championship in program history. The Eagles no doubt are enjoying a little bit of an additional bump this week with this game at home after playing their first two playoff games – and five of their last seven total – on the road.
Other Regional Finals FRIDAY Reed City (9-2) at Kingsley (9-2) WATCH, Ida (9-2) at Jackson Lumen Christi (8-3) WATCH, Detroit Edison (9-2) at Almont (11-0) WATCH.
11-Player Division 7
Clinton (9-2) at Millington (9-2), Saturday WATCH
This will be the first playoff meeting between these two annual contenders, and neither will shy away from taking on an unfamiliar but powerful opponent. Clinton’s losses this season were to undefeated Hudson and last year’s Division 7 runner-p Monroe St. Mary Catholic Central, and the Redwolves avenged the latter last week by a 22-14 score. The Cardinals won the Division 7 title a year ago downing SMCC 24-0. They lost early this fall to Cass City and then to undefeated Harbor Beach in the regular-season finale – but stormed back to win both of their first two playoff games 49-0.
Other Regional Finals FRIDAY Ithaca (8-3) at Pewamo-Westphalia (10-0) WATCH. SATURDAY Shelby (7-4) at Menominee (11-0) WATCH, Schoolcraft (9-2) at Hanover-Horton (9-2) WATCH.
11-Player Division 8
Beal City (11-0) at Harbor Beach (11-0), Saturday WATCH
The reigning Division 8 champion Aggies have rumbled through their competition this season, winning all of their games by at least two touchdowns and by 40 points on average. Harbor Beach is pursuing a first Regional title since 2018 and has been similarly dominant, winning its games by an average score of 41-8. Both closed the regular-season with a notable nonleague win as well – Harbor Beach over reigning Division 7 champion Millington, and Beal City over Ithaca, which like the Cardinals is also playing for a Division 7 Regional title this weekend.
Other Regional Finals FRIDAY Springport (11-0) at Hudson (11-0) WATCH, Bark River Harris (9-1) at Maple City Glen Lake (9-1) WATCH, Allen Park Cabrini (10-1) at Madison Heights Madison (10-1) WATCH.
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PHOTO Clarkston's Griffin Boman (0) follows his blockers as a Grand Blanc defender pursues during the Wolves' District Final win last Friday. (Photo by Terry Lyons)