Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Generations of Jonesville Reunite to Say Good-Bye to Old Field, Await New
By
Doug Donnelly
Special for MHSAA.com
November 11, 2025
As the old saying, and more recent song lyric goes, "Every new beginning comes from some other beginning's end."
A new era of Jonesville football will begin next fall when the Comets begin playing on a new field at a new sports complex on the high school campus.
It’s a new beginning. But, before that new era was launched, the Comets had one final game on its old football field this fall – a nearly 75-year-old relic that sits just outside Jonesville Middle School.
“I have a lot of memories of playing on that field,” said Comets football coach Frank Keller. “It’s been home to a lot of big games, good times.”
The final home game on the field was Week 8 against Vandercook Lake. Keller temporarily relinquished his play-calling duties when his former head coach – and recent Michigan High School Football Coaches Association Hall of Fame inductee – Greg Morrison came to the sidelines for a series after some convincing from his former player.
Morrison showed he hadn’t lost his touch. The third and final play he called – “tight end delay” – went for a touchdown.
“It was one of his favorite plays,” Keller said. “He called it, and we scored. It couldn’t have gone any better. He got to call the last touchdown on the old field.”
About a year ago, an anonymous donor gave a $4 million donation to the school to build a new track and football field, along with an accompanying concession stand and restrooms. The field is in a picturesque spot, tucked among trees.
The donation came from a Jonesville family that has had four generations of athletes play sports for the Comets. Athletic director Jeff Turner said the family stepped forward when it became apparent it would be difficult for the district to pass a bond issue or a new tax to fund such a large-scale project.
"We are certainly grateful for them coming forward," Turner said. "We couldn't have done this without them. They wanted to help the school district and the community, and we are fortunate that we are able to build such a nice facility."
The track will be ready for events this spring. Sod was laid on the football field, inside the track, this fall and has been mowed a few times. New bleachers were constructed on both sides of the field recently, and the concession building is almost ready for business.
It’s a dramatic change for the district.
The current football field has been in use for decades and was home to league championship teams, playoff games and more great Jonesville memories.
“Growing up as a kid I always watched football games, there and I played there,” Keller said. “I have mixed feelings about it. It’s great to get a new facility, but sad to see the old one go.”
Morrison recalled a game during his coaching tenure when the opposing team hid in the nearby woods, and then just before kickoff came running onto the field.
Jonesville won by several touchdowns. Clearly the ploy didn’t exactly work out as intended.
“It was a great field to play,” Morrison said. “It was unique.”
These days, Jonesville is a Division 7 football school with an enrollment of 299 students. The Comets play in the Cascades Conference West and went 6-4 this season, falling in the first round of the playoffs.
The football team has been in the playoffs four of the past seven seasons, went 9-0 during the regular season in 2019 and has 16 playoff appearances.
Keller graduated from Jonesville in 1999. He was on the Comets varsity for three seasons, from 1996-1998. Turner is a Jonesville graduate as well. He said several past players, cheerleaders and band members returned to the field for its final game, stirring a lot of memories.
“I don’t know how much of the game I got to watch that night,” Turner said. “It was great to catch up with a lot of people I may not have seen in quite a while. It was great.”
Turner said the athletic complex will be great for the district.
“It looks wonderful,” he said. “Our kids are excited about running track this spring and playing on the new field. Everyone is excited about it.”
As with any new facility, the complex is creating a buzz around athletics at Jonesville.
“We’re hoping we get more kids out just because they want to play on the new field, maybe even get new kids to the school,” Keller said. “We’re hoping it helps bring in more kids. Track looks awesome. The whole facility looks great.
“For us to get a new facility like that is unbelievable.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Jonesville players take the field for their final home game last month at their now former field. (Middle) Past Jonesville players line up with retired coach Greg Morrison during the final game. (Below) Jonesville’s new stadium sits under the lights and will be ready for the spring track & field season. (Photos courtesy of the Jonesville football program.)