Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Playoffs Week 1 Review
By
Geoff Kimmerly
MHSAA.com senior editor
November 4, 2025
The phrase is “survive and advance” for a reason.
For high school football teams this time of year, the next game always is earned. And that was especially evident as the 51st MHSAA Playoffs began over the weekend.
A total of 32 games – out of 143 total – were decided by seven points of fewer. Nine of those matchups were decided by a single point.
We glance at several of those below as we move on this week to District Finals in 11-player and 8-player Regional championship games.
11-Player Division 1
HEADLINER Brownstown Woodhaven 30, Belleville 29 Marquez McAdoo ran for two touchdowns and Woodhaven (8-2) blocked a late extra-point try to secure the program’s first playoff win since 2021 – and after missing the postseason the last two years. The Tigers’ run ended at 7-3.
🚨 UPSET ALERT! 🚨 Woodhaven stuns Belleville in the Division 1 @MHSAA District Semifinal, 30-29!
Senior Andrew Pridemore came up clutch, blocking the potential game-tying extra point late in the 4th quarter to seal the win. The victory marks Woodhaven’s first playoff win since… pic.twitter.com/pWsyGaxA4v— STATE CHAMPS! Michigan (@statechampsmich) November 1, 2025
District Digest East Kentwood 49, Grand Ledge 15 The Falcons (8-2) earned their first playoff win since 2019, slowing down a Comets attack that had scored 30 or more points seven times in finishing 7-3. Clarkston 52, Davison 14 The Wolves (9-1) opened the playoffs with arguably their most impressive win of a season with several, as Davison (8-2) was averaging nearly 44 points per game the night. Macomb Dakota 6, Utica 3 The Cougars (7-3) bounced back from a 26-17 loss to Utica (7-3) from Week 8.
11-Player Division 2
HEADLINER Traverse City Central 15, Traverse City West 13 Just a week after West won their Patriot Game rivalry game 21-20, these two returned to the same field but with Central (6-4) advancing with its first win over the Titans (5-5) since 2022 – and first playoff victory over any opponent since 2021. Click for more from the Traverse City Record-Eagle.
District Digest Grosse Pointe South 28, Roseville 27 These Macomb Area Conference White rivals met for a second time after South (9-1) won the first 47-25 in Week 5 – and after the Blue Devils also defeated Roseville (4-6) by just a point to open the 2024 playoffs. East Lansing 26, White Lake Lakeland 20 The Trojans (5-5) made the playoffs in part because of an incredible strength of schedule, and they showed they belong in extending their winning streak to four while ending the Eagles’ season at 7-3. Warren Cousino 28, Birmingham Seaholm 7 The Patriots (7-3) – after missing the postseason a year ago – claimed their first playoff win since 2007, ending the Maples’ run at 5-5.
11-Player Division 3
HEADLINER Zeeland West 30, Niles 21 The reigning champion Dux (7-3) sent a wave through the Division 3 bracket, handing Niles (9-1) its only loss of the season as the Vikings also aspired to get back to Ford Field after finishing Division 4 runners-up a year ago. West’s 30 points were the most Niles gave up in a game all fall. Click for more from the South Bend Tribune.
District Digest Middleville Thornapple Kellogg 28, Hastings 20 The Trojans (7-3) earned their first playoff win since 2020 and continued to impress after winning a combined eight games over the last four seasons – and opening this one with a 31-29 loss to Hastings (7-3). Warren De La Salle Collegiate 56, Warren Fitzgerald 34 De La Salle (4-6) was another qualifier that played a powerful schedule this fall, and the Pilots added to it with this win over the MAC Gold champion Spartans (8-2). Gaylord 38, Marquette 34 The Blue Devils’ 10-0 season has included now seven wins by seven points or fewer, and they kept it alive with the go-ahead score during the final minute to get past the Sentinels (6-4).
11-Player Division 4
HEADLINER Big Rapids 32, Ludington 31 Big Rapids opened the playoffs with a win over Ludington for the second-straight postseason, but this time handed the Orioles (9-1) their lone defeat as well – also with a go-ahead touchdown coming during the final minute. The Cardinals (9-1) additionally reached nine wins for the third straight season. Click for more from the Big Rapids Pioneer.
District Digest Portland 42, Grand Rapids South Christian 41 (OT) The Raiders (10-0) hadn’t had a game closer than 24 points all season, but emerged from this first matchup with South Christian since falling to the Sailors (4-6) in a 2023 Semifinal. Madison Heights Lamphere 7, Redford Union 6 Another one-pointer saw Lamphere (7-3) earn its first playoff win since 2022 and set up a rematch with Dearborn Divine Child, which eliminated the Rams a year ago. Impressive sidenote: After allowing 40 in its opener this fall, Union (7-3) gave up only 41 total over its final nine games. Three Rivers 21, Paw Paw 14 Just two weeks prior, Paw Paw (6-4) had defeated Three Rivers (6-4) in league play 43-0. The Wildcats are in the playoffs for the first time since 2022.
11-Player Division 5
HEADLINER Ogemaw Heights 29, Negaunee 28 (OT) The Falcons (9-1) advanced to a District Final for the third-straight season, advancing from their toughest challenge since a Week 2 loss to Traverse City St. Francis. The Miners ended their run at 6-4. Click for more from the Bay City Times.
District Digest Berrien Springs 34, Dowagiac 20 These Lakeland Conference rivals met for a second time for the second season in a row, and this time after sharing the league title. Berrien Springs (7-2) had won the first matchup as well. Dowagiac finished 5-4. Detroit Denby 18, Detroit Southeastern 16 Denby (8-2) ran its winning streak to eight with its first playoff victory since 2020, ending Southeastern’s season at 6-4. Richmond 14, Armada 10 These Blue Water Area Conference rivals met for the second time this season and it was nearly as close as the first, as Richmond (9-1) held on after also claiming the Week 4 matchup 24-17 – and after Armada (6-4) won regular-season and playoff games over the Blue Devils a year ago.
11-Player Division 6
HEADINER Kent City 28, Olivet 22 Kent City added its first playoff victory since 2019 to its first 10-0 start since 2017 as it went on the road to defeat the Eagles (8-2). Olivet’s only losses this season came to teams still undefeated. Click for more from Local Sports Journal.
District Digest Traverse City St. Francis 55, Boyne City 35 The Gladiators (7-2) added a second win this season over Boyne City (6-4) after winning the first 20-13, and with this one earned another rematch this week, against rival Kingsley. Durand 32, Flint Hamady 22 The Railroaders (8-2) will play in a District Final for the first time since 2009, and after missing the playoffs the last two years. Hamady finished 6-4. Napoleon 26, Buchanan 20 The Pirates (7-3) advanced with this win over Lakeland Conference co-champion Buchanan (6-4).
11-Player Division 7
HEADLINER Ithaca 24, Saginaw Valley Lutheran 12 A signature win during Saginaw Valley Lutheran’s historic fall was a 23-22 Week 6 victory over the Yellowjackets as the Chargers (9-1) went on to complete a perfect regular season. But Ithaca (7-3) got its revenge to open its 17th-straight playoff run. Click for more from the Saginaw News.
District Digest McBain 28, Charlevoix 27 The Ramblers (8-2) stopped a 2-point conversion attempt for the win after Charlevoix (8-2) scored with less than a minute to play. Clinton 36, Ottawa Lake Whiteford 20 Clinton (8-2) has lost only once more since falling opening night to Monroe St. Mary Catholic Central, and earned a rematch this week with the Falcons by defeating Whiteford (8-2) in a playoff opener for the second-straight season. Shelby 20, LeRoy Pine River 2 Shelby qualified for the playoffs for the first time since 2013 (not counting COVID-shortened 2020, when nearly all teams made the field), and followed that by winning a playoff game for the first time since reaching the Division 6 Semifinals 12 years ago.
11-Player Division 8
HEADLINER White Pigeon 22, Decatur 20 (OT) White Pigeon’s Week 8 loss to Decatur was its first to the Raiders since 2022, but the Chiefs (8-2) held on in overtime to avenge and earn a District title opportunity against undefeated Hudson this week. Decatur finished 7-3. Click for more from the Sturgis Journal.
District Digest Saginaw Nouvel Catholic Central 34, Saginaw Michigan Lutheran Seminary 28 These rivals met a second time in the playoffs for the second-straight season, but this time Nouvel (8-2) finished the sweep after MLS (6-4) won by a point in their 2024 playoff matchup. Riverview Gabriel Richard 34, Melvindale Academy for Business & Tech 6 Gabriel Richard started this season 1-3 after finishing Division 8 runner-up a year ago, but that early tough competition may have paid off again as the Pioneers (5-5) handed ABT (9-1) the lone defeat of its winningest season all-time. New Lothrop 19, Fowler 14 After a rare playoff miss a year ago, the Hornets (7-3) got off to the right start by getting past an Eagles team (6-4) that made last season’s Semifinals.
8-Player Division 1
HEADLINER Pickford 30, Indian River Inland Lakes 26 Reigning Division 1 runner-up Pickford (8-1) opened these playoffs on the road, but came home with one of the weekend’s most notable wins after handing Inland Lakes (9-1) its only loss this fall. The pair had split Semifinals matchups the last two seasons. Click for more from the Cheboygan Daily Tribune.
Regional Roundup Climax-Scotts 72, Gobles 62 These two produced not only for one of the highest-scoring games this season, but their combined 134 points will rank high on the all-time MHSAA 8-player list. Gobles (7-3) had won their opening-night meeting 54-32, but Climax-Scotts (8-2) has lost only once more. Capac 40, Brown City 38 Capac (8-2) kicked off its first playoffs since 2011 by avenging a 61-22 Week 3 loss to the Green Devils (7-3). Kingston 22, Bay City All Saints 14 Kingston (9-1) navigated its closest win this season to earn a rematch with Capac. All Saints finished 7-3, its defeats by a combined 15 points to teams that are a combined 28-2.
8-Player Division 2
HEADLINER Deckerville 27, Morrice 26 This looked incredible on paper, but might have been even better than advertised as Deckerville emerged from a matchup of teams that both reached championship games a year ago. The reigning Division 1 champion Eagles (9-1) opened a 20-point lead by halftime but had to hold off the Orioles (8-2), last year’s Division 2 runner-up. Click for more from the Huron Daily Tribune.
Regional Roundup Gaylord St. Mary 84, Mio 48 This will also make the all-time single-game scoring list, St. Mary’s 84 points its most since the 2020 playoffs as the Snowbirds moved to 8-2. Mio finished 8-2 as well, its best record since 2019. Lake Linden-Hubbell 50, Powers North Central 28 The Lakes (8-2) made this nearly a repeat of their 52-34 win over the Jets (7-3) in Week 6. North Central’s only other loss this fall came to undefeated Norway. Felch North Dickinson 40, St. Ignace 22 The Nordics (10-0) opened their first playoffs since 2016 by adding to their perfect run, downing the Saints (6-4) to earn a rematch with opening-night opponent Lake Linden-Hubbell – which gave North Dickinson its only single-digit game this fall.
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PHOTOS (Top) Muskegon's Lamar Bradford celebrates his touchdown run during the Big Reds' 39-34 win over Mona Shores on Friday. (Middle) East Grand Rapids' Tyler Blake (1) reaches the end zone as a Cedar Springs defender pursues during the Pioneers' 23-21 victory. (Below) An Owosso defender wraps up DeWitt's Trav Moore (2) during the Panthers' 70-13 win. (Muskegon/Mona Shores photo by Tim Reilly. EGR/Cedar Springs photo by Michigan Sports Photo. DeWitt/Owosso photo by Terry Lyons.)