Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Dock Putting Dad's Coaching Lessons to Work as Middleville TK Continues Climb
By
Steve Vedder
Special for MHSAA.com
November 3, 2025
MIDDLEVILLE – Denny Dock can't pinpoint the exact moment he thought his football-loving son would follow him into coaching, but the signs were there all along.
For starters, there were the countless hours spent tossing a football around the backyard. Or when his young son, Jeff – not even old enough for middle school at the time – eagerly joined other Stevensville Lakeshore coaches watching film on weekends.
Maybe it was all those Friday nights spent trekking along the sideline as a ball boy for Lancers teams. Another clue might have been the Saturday afternoons the two spent together watching college football, or taking in the NFL on Sundays.
When Jeff got older, it may have been how he readily absorbed tips that helped him become a better quarterback in high school and then at Grand Valley State. It could have even been an early, uncanny ability to grasp the importance of fundamentals.
Put it all together, and it seemed inevitable coaching football loomed in Jeff Dock's future.
"That's very fair to say," said Denny Dock, who is 19th on the state's list of all-time winningest football coaches while also the winningest high school softball coach in the country. "The younger years in football were really positive for Jeff, and that doesn't happen all the time. There are negative things that can happen."
While there might have been multiple signs the younger Dock would one day join the coaching ranks, he admits it was far from a done deal. There were thoughts of becoming a biology teacher, a pastor or maybe even an orthopedic surgeon.
But coaching? Even with his father as a classic example of the positive impact a good coach could spread, Dock said it took years for him to eventually land in coaching.
"It dawned on me that there were a lot of all three of those things in being a coach," he said. "Growing up in sports is what I knew, and I ended up developing a passion for it."
That passion is actually the highest it's been in years as his Middleville Thornapple Kellogg football team this past weekend improved to 7-3, continuing the program's first winning season since 2020 and the best fall since the Trojans went 7-3 in 2018. The Trojans defeated Hastings 28-20 in a Division 2 playoff opener, and a win this Friday at Lowell would give Middleville its first District championship since 2001.
Denny Dock coached football at Hartford from 1981-83, Dowagiac from 1984-87, and then Lakeshore from 1988-2013, returning to lead the Lancers for one more season in 2020 and all together totaling a 270-79 career record, 15 league titles and five runner-up MHSAA Finals finishes.
He has kept his hand in football in aiding his son's Trojans program. He's at all the games to add support, critique, advice, strategy, tips on how practices can best be organized and long talks discussing how continual improvement can be furthered.
It's a two-way street as an old football coach who never had a losing season, and is a member of the Michigan High School Football Coaches Association Hall of Fame, can remain invested in the game while his son benefits from three decades worth of experience.
Jeff Dock said his father's real value is his ability to spot from the stands the little things that less experienced coaches may miss.
"Play calling, how players are used, maybe a little bit about strategy," Dock said.
After playing for his father, Dock said there's no doubt he's transferred the best of what he learned into his own coaching. The older Dock was not only a highly successful football coach, he's compiled a 1,319-345-2 record in softball with eight Finals titles.
Whether it's about football or the philosophy Dock stresses in his softball program, the advice accepted from his father – who still attends softball clinics for tips on improving the Lakeshore program – is virtually across the board. It begins, however, with how a coach should treat his players.
"I was a manager growing up, and I saw his intensity and a love of his players," Dock said. "He never pushed me in any direction, but he told me about education. He always let me figure it out. One of the coolest things my parents did in raising me was to allow me to figure things out."
As far as the Xs and Os of coaching, Dock said his father prizes an organized practice. In fact, it could even be argued that both Docks enjoy a spirited and productive practice session over the microscope of Friday Night Lights.
"He never had a losing season, and it was ingrained in us just to go back to work and that that work never stops," he said. "He loves practices and being organized. Rule No. 1 with him was to make sure the players are prepared, and that you have to communicate with them. Dad would never belittle us or cuss us out.
"I saw the work he put in, how he'd wake up every Saturday thinking about the game. I saw the nitty gritty of coaching and how it was going to take work."
It was that seemingly endless work, in fact, that Denny Dock made sure his young son understood. Denny had no illusions over the pitfalls of coaching, and the pros and the cons. But before he could teach that to his son the coach, he made sure his son the quarterback understood how athletics worked.
There were challenges as a player and now for his son as a coach.
"He was always a quarterback because I think he liked the ball in his hands," Denny Dock said. "I think he liked the leadership part of the game, understanding the team part, and knowing what he had to do. That always challenged him."
While the challenge of playing is long gone for the younger Dock, the next challenge is building a program which is annually competitive. To do that, Jeff Dock said he accepts what his father knew 30 years ago.
"I'm willing to learn anything from anyone at any time," he said. "I know my dad has always thought about what he can do to become a little better every year. I'm always looking for ways to communicate and do things better. It can always be done better, but how can you get there? How can we do the little things better. That's what I learned."
PHOTOS (Top) Jeff Dock, left, and son Micah – Middleville Thornapple Kellogg’s quarterback this season – stand for a photo at their home field. (Middle) Denny Dock, far left, coaches a base runner during Stevensville Lakeshore’s 2022 Semifinal win. (Top photo by Steve Vedder.)