Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st Day of Practice Begins Final Run for Father & Son Ostipow at Forest Hills Northern
By
Geoff Kimmerly
MHSAA.com senior editor
August 12, 2026
GRAND RAPIDS – For one obvious reason, no player on the Forest Hills Northern football team has received more wake-up calls from the head coach over his lifetime than Owen Ostipow.
But the one he and a handful of his teammates received about 4 p.m. Monday may prove memorable – especially if it ends up setting the tone for a successful fall.
The first practice of this season was set to begin at 3:45 p.m. That’s when Ostipow and others arrived, thinking they were early. That not being the case, and a few conversations over the confusion later, the Huskies headed to the goal line where varsity head coach Eddie Ostipow – Owen’s dad – opened what was to be his final first day of practice, at least for a while, by sending his team through push-ups and sprints as a reminder to sharpen up immediately for the work to come.
“Definitely a wake-up call for some of us to just get in line and get order. A lot of the guys were a little late today, me included,” Owen Ostipow said. “Absolutely deserved.”
Most likely, that brief bumpy start will end up as little more than a sidenote as Coach/Dad and his senior all-state candidate son/quarterback ride together through one more season, Owen before heading off to play at Ferris State and Eddie on the way to retiring after 27 years as a head coach in the West Michigan and Greater Lansing areas.
A total of 602 varsity football teams were scheduled to begin practices Monday, as were teams playing every fall sport at every MHSAA member school.
At Forest Hills Northern, that meant the beginning of the end of a recent era.
Eddie Ostipow will be retiring as head coach after this fall and from teaching later this school year, providing more time to watch his oldest son Evan’s football games at Hope College and next season Owen’s as he has committed to sign with the two-time reigning Division II national champion Bulldogs.
Of course, Owen nor Evan nor younger siter Auden were even on the radar when Eddie began his varsity coaching career at Charlotte as a 24-year-old in 1999 and led the Orioles to a combined 47-17 record over six seasons and the Division 3 Semifinals in 2004. He left after that season to coach three at East Kentwood, then returned to Charlotte for five more seasons before taking over at Ada Forest Hills Eastern and building the Hawks toward an 11-2 record and Division 4 Semifinal run in 2015 that remains that program’s most successful finish.
Ostipow moved on to coach Greenville from 2016-18, then took over at Forest Hills Northern in 2019. He enters this fall with a combined record of 116-112 while frequently matching up at his various stops with statewide powers like DeWitt early on, later Rockford and Muskegon, then Grand Rapids West Catholic and these days Muskegon, Mona Shores and Byron Center all during Ottawa-Kent Conference Green play.
On Monday, about 70 players took to FHN’s stadium turf to get things underway, including 45 varsity players. The Huskies are coming off two straight 4-5 finishes, last year after losing 14 players to injuries – including nearly half of those for the season – during the first half on opening night.
But they also return an all-region quarterback in Owen Ostipow, who ran for 1,435 yards and 22 touchdowns last season and threw for eight more scores. And that’s a great way to start anew.
“We’ve got an opportunity. We have a chance to surprise some people,” Eddie Ostipow said. “I like being the underdog sometimes too, so I think that makes it exciting. If you can get your kids to buy into that, I think that’s something that can be really powerful.
“My thing as a coach, I always try to have a perspective of what’s possible for us and then push them like crazy to get there. If we can get every ounce of effort and intensity and focus out of them, then I think we’ve had a great year.”
Of course, as life roles change, perspectives can evolve as well. Ostipow has gone from teaching and coaching kids who were less than a decade younger to turning 52 years old with Evan graduated, Owen on the way and Auden heading into her sophomore year.
His football staff at FHN is a collection of coaches who were part of the program before him and others who were with him at some of his other stops. None go back to his days at Charlotte, but athletic director can – he was an all-state receiver for the Orioles under Ostipow before graduating in 2005. Sherman then played at Northern Michigan, came home to coach with Ostipow at Charlotte and again at Forest Hills Eastern, and he inherited his old coach in taking over at FHN in 2024.
“Coaching, he lives it, probably a bit more than he should. But that’s the hobby,” Sherman said. “His passion, he’s always working on something – he always has some nuance or change, something new he’s trying to learn.
“I joke sometimes, when you have kids sometimes you soften up a little bit, but he’s not soft. We’re going to have expectations (this season), we’re going to have all those things. But as you go through it, and then you become a parent, you sometimes see that lens a little different.”
As a now-veteran coach as well, Ostipow has had opportunities to cheer on former players who have gone on to major accomplishments.
In January, his former quarterback Trinidad Chambliss nearly took Ole Miss past Miami at the Fiesta Bowl, just missing out on a chance to play in the College Football Playoff title game. On the opposite sideline celebrating that 31-27 Hurricanes win was Jack Clark, a member of the Miami staff who starred for Ostipow at Forest Hills Eastern and owns a national championship ring after serving on Michigan’s staff during its 2024 run. Another 2005 Charlotte graduate, Chad Richardson, has a Super Bowl ring from serving as director of game presentation for the Los Angeles Rams during their 2022 surge, and he’s now with the Buffalo Bills in the same capacity as they prepare to open a new stadium. Matt Packowski was a junior on that 2004 Orioles team and now is a Division I college football referee.
There surely will be more to come, and Ostipow did not sound Monday like a coach on his way out. But he’ll do his best to be fan for a while and cheer on the Huskies who came through his household as well before possibly making a return to the sideline when their playing days are done.
“I feel like it’s kinda special. Most people don’t get to get coached by their dad, and I think it’s a little more extra special because I remember when my brother was a senior, and I started on varsity as a sophomore, that was the first time I’d seen (my dad) cry,” Owen Ostipow said. “It was just kinda heartbreaking. You watch (your kids) grow, and then they’re just gone.
“Now it’s going to be me. Maybe we’ll see that again from him, but you never know.”
PHOTOS (Top) Forest Hills Northern coach Eddie Ostipow, far left, watches his senior son Owen (white helmet cap) run the offense during Monday’s first practice of the season. (Middle) Owen Ostipow, far right, runs sprints on the track with his teammates. (Below) Eddie Ostipow works with the Huskies linemen.