Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Capac Ends 14-Year Postseason Drought, Eager to Begin 8-Player Playoff Run
By
Paul Costanzo
Special for MHSAA.com
October 29, 2025
Not having the option to qualify for the 8-player postseason wasn’t something the Capac football concerned itself with the past three seasons.
Enrollment was too high at the school to be included in the MHSAA playoff field, and while the 2024 team most certainly would have made it, co-coach Troy Schneider said that since there was nothing that could be done about it, the players weren’t really concerned with it.
But this year, with the opportunity finally there, it lit a fire under the Chiefs.
“It was very motivating for us,” Capac senior quarterback Brody Tesnow said. “All summer, we had decent numbers show up to workouts. Our senior group was really pushing everyone. Our coaches have been on us all year, telling us this is our year that we can do this. I mean, really, we had a decent season last year, and I just feel like that pushed me more to come back this year and be even better.”
Capac is back in the playoffs for the first time since 2011, and at 7-2 is coming off its best regular season since 2001.
That year, the Chiefs advanced to the Division 5 Semifinals. This year’s run will start Friday night with a matchup at Brown City in 8-Player Division 1. A win would be the program’s first in the postseason since 2009.
“I’d love that,” Tesnow said. “That would be a great feeling for us, all the seniors. I remember that win over Deckerville (in Week 8), that was a surreal feeling. I could only imagine what a playoff win would feel like, especially after 14 years of not being in the playoffs.”
It’s been a long road for Capac, which has now had its first back-to-back winning seasons since running off four straight from 2008-11.
Enrollment at the school was near its height back then, peaking at 613 in 2008 before starting a steady decline. It first dipped below 400 in 2015, and by 2020 it was under 300.
That, naturally, led to a decline in football participation as well, and the team was unable to complete the 2020 season, a year where nearly everyone was granted access to the postseason because of the COVID-19 pandemic.
After a 1-8 run in 2021, with a total school enrollment of 211, Capac made the decision to switch from 11-player to 8-player. In each of its first three seasons under the new format, Capac was over the 215-student limit for competing in the postseason. This year, the school is at 203.
“I didn’t have any decision in that, but our numbers had dropped steadily for a number of years in the school,” said Schneider, who had coached at Capac in 2000s, and took over as varsity coach with Bill Nestle in 2024. “When we came out of the (Blue Water Area Conference), we were a small school, and we were getting pretty well destroyed. Once we moved into the other conference (Greater Thumb), we were with Ubly and Harbor Beach, and I wasn’t coaching at the time, but those are some really good teams, too. There were quite a few people who did not want to make a move to 8-man, but the writing was on the wall with the numbers at the school and the numbers in the football program. It’s been a good move for us. Obviously, a lot of schools have gone to that in the last five years.”
When the program moved to 8-player in 2022, the current senior class was entering high school. Schneider and Nestle had been coaching that group in middle school, and it had shown quite a bit of promise.
There are currently 15 seniors on the varsity team, and while there are only 18 players total on the roster, the junior varsity and middle school programs are thriving, which has people in the high school program optimistic about a future that was pretty uncertain not long ago.
“We’ve got some potential coming up – things are looking pretty good,” Schneider said. “The junior group is small, so they’re going to have small numbers next year as seniors, but the three juniors we have are starters. The next three to four years, it should stay steady and we should be solid.”
But there’s still plenty of work to be done this year, and Capac is confident heading into the postseason despite the fact it lost to Brown City 61-22 in Week 3.
Much of that confidence comes from that Week 8 win against 2024 8-Player Division 1 champion Deckerville. The 28-20 triumph ended Deckerville’s 20-game win streak, as it had not lost since the 2023 Semifinals. It was the first regular-season loss for the Eagles since Sept. 29, 2023.
“Starting the season we went kind of slow, but beating Deckerville told us that we were on that top tier,” senior defensive end and tight end Wiley Roose said. “I mean, after that game, it was crazy. To me, it was definitely the highlight of my sports career in high school. The whole team really came around.”
Beating Deckerville is an accomplishment in its own right, but the fact the Eagles had this season defeated Brown City and Kingston – which delivered Capac’s two losses – was another boost of confidence for the Chiefs, who are ready to show how far they’ve come this fall.
“We watched some film from the game (against Brown City) earlier in the season, and we were just comparing what we were then to how we are now,” Tesnow said. “It’s a huge difference. I’m pumped. We’re proving everyone wrong, and I love that feeling of being the underdog and surprising people.”
Tesnow and his teammates are hoping to continue doing that, but what they’ve done already to get the Capac program back on the right track is a massive accomplishment in itself.
“Coach Nestle and I care about all our players, but seeing these kids develop for five years, go through school, go through some of the losing seasons early in middle school then slowly build and get better – I can think of a number of kids and how they improved with being more aggressive, being tougher and taking the next step,” Schneider said. “It’s really nice to see the kids develop through the program. It’s been sweet. It’s that much better because it’s a great group of kids. They’re wonderful.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS (Top) Capac huddles up during the closing minutes of its Week 8 win over Deckerville. (Middle) Sam Schneider (22) carries the ball and follows his Chiefs blockers as they attempt to create an opening against the Eagles. (Photos courtesy of the Capac football program.)