Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Week 9 Review
By
Geoff Kimmerly
MHSAA.com senior editor
October 27, 2025
Before we could get to Sunday and the announcement of brackets for this season’s MHSAA Football Playoffs, we cheered through Friday and Saturday’s regular-season finales as teams had one more chance to affect their postseason destinies this fall.
Several capitalized on those opportunities.
We highlight many of those matchups below, as well as a few final league title deciders and other games of note as 288 teams prepare to continue on this week.
Bay & Thumb
HEADLINER Harbor Beach 41, Millington 7 This impressive win over the reigning Division 7 champion Cardinals (6-3) is another indication Harbor Beach is going to be tough to beat in the Division 8 bracket. The Pirates have held strong in the fourth spot on their division’s playoff list and are set to host through the Regional Final if they advance. Click for more from the Huron Daily Tribune.
Watch list Marysville 19, Marine City 8 These two kept their annual series going despite playing in different divisions of the Macomb Area Conference for the first time since 2011, with the Vikings (7-2) Gold runners-up and Marine City (6-3) the Silver champ. Marysville won the matchup for the second straight, closing the regular season with only a pair of losses coming during the first three weeks and both by three points or fewer.
On the move Grand Blanc 40, Romeo 36 The Bobcats (9-0) finished a second perfect regular season over the last four, but not without facing their toughest challenge as Romeo (6-3) lost for the first time since Week 2. Almont 53, Detroit Edison 46 Almont (9-0) capped its second-straight perfect regular season with its closest win since opening day, as Edison (7-2) lost for the first time since Week 2. Frankenmuth 42, Armada 14 These two could meet again in a Division 5 District Final after this result sent the Eagles to 8-1 and Armada to 6-3.
Greater Detroit
HEADLINER Detroit Catholic Central 26, Detroit Martin Luther King 14 The final game statewide of the 2025 regular season matched two expected contenders in Divisions 1 and 3, respectively, in a Prep Bowl showdown at Ford Field. King (5-4) pulled within one score multiple times during the fourth quarter, but DCC (9-0) answered both to finish a second-straight perfect regular season. Click for more from the Detroit Free Press.
TOUCHDOWN SHAMROCKS🍀 !
Duke Banta ➡️ Gideon Gash to answer right back!
DCC: 20
King: 6
Delivered by @hungryhowies
Catch the entire broadcast on the State Champs YouTube page and Local 4+ pic.twitter.com/oqAhHJeWrJ— STATE CHAMPS! Michigan (@statechampsmich) October 26, 2025
Watch list Birmingham Groves 21, Birmingham Seaholm 14 Groves (6-3) defeated the Maples for the third-straight time to lock up homefield advantage through two potential District games, including a possible rematch with Seaholm (5-4) in two weeks.
On the move Harper Woods 21, Mason 17 The Pioneers (9-0) hung on for their third one-score win this fall to finish their first perfect regular season since 2007, while sending Mason to 5-4 with a third defeat by seven points or fewer. Pontiac Notre Dame Prep 34, Hudsonville Unity Christian 25 The reigning Division 5 champion Fighting Irish (7-2) have won six straight with this arguably the most impressive of the run as they handed Division 4 Unity (8-1) its only loss. Salem 34, Livonia Stevenson 6 The Rocks (5-4) won their league crossover to qualify for the playoffs for the first time since 2017 (not counting 2020, when nearly all teams made the field because of COVID-19).
Mid-Michigan
HEADLINER Howell 57, Belleville 36 The Highlanders (8-1) claimed their second-straight overall Kensington Lakes Activities Association championship as these two division winners met for a repeat of last year’s title game. Howell’s Christian Farren scored three touchdowns during the first quarter, and Bryce Kish scored three over the final three quarters as Belleville (7-2) lost for the first time since the season opener. Click for more from the Detroit News.
The Highlanders took down Belleville 57-36 to win the KLAA Championship for the second straight year! Check out the highlights, powered by @LawrenceTechU
They’ll open the Division 1 football playoffs against Kalamazoo Central in the pre-district. @FootballHowell pic.twitter.com/lpVKIW1sL4— STATE CHAMPS! Michigan (@statechampsmich) October 26, 2025
Watch list East Lansing 28, Holt 14 The Trojans reached the Division 2 playoffs at 4-5 in part after winning their third game in a row and also because their losses came against opponents with a combined record of 42-3, including three teams that finished 9-0.
On the move Beal City 39, Ithaca 8 The Aggies (9-0) completed their second perfect regular season in four years, and this one while giving up only 31 points total against a schedule with five playoff teams including Ithaca (6-3). DeWitt 63, Lansing Everett 7 The Panthers (9-0) closed an outright Capital Area Activities Conference Blue title, running their league winning streak to 17 games while scoring at least 51 points in all six Blue games this fall. St. Johns 28, Ypsilanti Lincoln 23 The Redwings (5-4) ended a four-game losing streak to secure a second-straight playoff berth and send also playoff-bound Lincoln to 6-3, which is still the Railsplitters’ best record since 2017 when they last qualified for the postseason (not counting COVID-shortened 2020).
Northern Lower Peninsula
HEADLINER Maple City Glen Lake 23, Mancelona 22 Glen Lake (7-1) went to Mancelona to claim this winner-take-all matchup for the Northern Michigan Football Conference Legacy championship, the Lakers’ second-straight outright league title. Glen Lake now will host Mancelona (5-4) in a Division 8 District Semifinal. Click for more from the Traverse City Record-Eagle.
Watch list Traverse City West 21, Traverse City Central 20 (OT) You’ll literally have a chance to watch again as these two will face off this week as well in a first-round Division 2 game. The Titans (5-4) have won three straight in the series and will see Central (5-4) in the playoffs for the first time since 2017.
On the move Kingsley 44, Charlevoix 18 The Stags (7-2) will jump into the postseason as the No. 7 team on the Division 6 playoff list – their highest rank since Week 4 – and coming off handing Charlevoix (8-1) its only defeat. Boyne City 27, Kalkaska 20 The Ramblers (6-3) have reached the playoffs every season this decade but kept the Blazers (5-4) from advancing as they fell to the No. 37 spot on the Division 6 list. McBain 21, Fowler 14 These two have put together a nice regular season-ending showdown the last three seasons, with this the second straight decided by seven points and this time for McBain (7-2) after Fowler (6-3) won last season’s meeting.
Southeast & Border
HEADLINER Hanover-Horton 20, Michigan Center 14 The Comets (7-2) showed again how much can change over the course of a season, winning this championship matchup of Cascades Conference division winners after falling to Michigan Center (8-1) in nonleague play 53-14 in Week 3. Click for more from the Jackson Citizen Patriot.
Watch list Ann Arbor Father Gabriel Richard 42, Allen Park Cabrini 7 FGR (9-0) impressively won this Prep Bowl matchup of undefeated opponents to complete its first perfect regular season since 1976 (according to Michigan-Football.com).
On the move Jonesville 22, Manchester 0 The Comets (6-3) were close to the line for making the playoffs heading into the weekend but secured their spot in Division 7, as did Manchester (5-4) in Division 8 despite the defeat. Napoleon 40, Brooklyn Columbia Central 36 The Pirates (6-3) bounced back from falling to Michigan Center in a title decider the week before to get past the Golden Eagles (5-4) in a matchup of Cascades runners-up. Onsted 36, Detroit Henry Ford 16 The Wildcats (4-5) – winners of three of their last four games – sat anywhere from No. 37-44 on the Division 6 playoff list between Weeks 3-8 before jumping seven spots to No. 32 with this victory and earning first postseason appearance this decade.
Southwest Corridor
HEADLINER Portage Central 40, St. Joseph 8 Central avenged last season’s loss that led to shared league title, this time clinching the outright championship in the Southwestern Michigan Athletic Conference West and completing its first perfect regular season since 2013. The Mustangs (9-0) gave up their first points since Week 6 – making the total just 18 this season. The Bears (5-4) were averaging more than 37 points per game entering the weekend. Click for more from the St. Joseph Herald-Palladium.
Watch list Niles 21, Edwardsburg 12 Niles (9-0) completed an outright championship run in the Wolverine Conference despite facing their stiffest challenge in league play in the third-place Eddies (6-3). After back-to-back one-loss regular seasons, Niles also capped its first perfect one since 1979.
On the move Buchanan 46, Muskegon Catholic Central 6 The Bucks (6-3) were treading near the playoff qualification line in Division 6, but will return to the field for a fourth-straight season. Kalamazoo United 25, Schoolcraft 20 The Titans (7-2) have won six straight this fall and most recently against Schoolcraft (7-2) had lost back-to-back games in 2022 and 2023. Kalamazoo Central 52, Kalamazoo Loy Norrix 10 The Maroon Giants (6-3) clinched a second-straight outright championship in the SMAC East and will next face Howell in a District opener for the second-straight season as well.
Upper Peninsula
HEADLINER Marquette 21, Kingsford 13 In breaking a three-year losing streak against the Flivvers, Marquette (6-3) bumped up four spots to No. 23 on the Division 3 playoff list to secure a spot in the postseason after just missing a year ago. Kingsford (6-3) fell only one spot in the Division 5 field, to No. 18, and will host its first-round District game this weekend. Click for more from MyUPNow.
Watch list West Iron County 42, Hancock 38 After ranking between No. 36-48 on the Division 8 playoff list over the last six weeks, West Iron (4-4) played this win into a four-spot jump and its first postseason berth this decade.
On the move Escanaba 38, Gladstone 12 Escanaba not only capped its most successful regular season since 1998 at 8-1, but guaranteed itself at least two home playoff games if it advances this week against Freeland. Negaunee 44, Iron Mountain 7 The Miners (6-3) broke a two-game losing streak to the rival Mountaineers (6-3), and in doing so held on to a spot in the Division 5 playoff field. Calumet 42, L’Anse 8 The Copper Kings (7-2) capped their best regular season since 2019 with a fourth-straight win, and L’Anse (5-4) as well was able to hang on to a first playoff berth in three seasons.
West Michigan
HEADLINER Belding 52, Wyoming Godwin Heights 20 The Black Knights took this winner-take-all title matchup in the Ottawa-Kent Conference Silver, running its league championship streak to four and its league game winning streak to 23. Belding (8-1) also clinched homefield advantage through Regional Finals if it advances, and Godwin Heights (7-2) also will host this week. Click for more from the Greenville Daily News.
Watch list Holland Christian 35, Grand Rapids Christian 22 Despite going 1-4 in O-K Black play, Holland Christian (5-4) hung on with this win over O-K White runner-up Grand Rapids Christian (5-4) as both landed in the playoffs.
On the move Grand Rapids West Catholic 28, Zeeland West 16 West Catholic (8-1) avenged last season’s loss to the eventual Division 3 champion Dux (6-3). Grand Rapids Catholic Central 24, Grand Rapids South Christian 17 The Cougars (9-0) survived one of their closest games this fall to clinch their first perfect regular season since 2021. Muskegon Oakridge 41, North Muskegon 27 Oakridge (6-3) bounced back from two straight losses by avenging last season’s defeat to North Muskegon (6-3).
8-Player
HEADLINER Indian River Inland Lakes 47, Gaylord St. Mary 20 This one receives top billing because it determined one of the final league titles still outstanding, and Inland Lakes (9-0) indeed clinched its fifth-straight Ski Valley Conference championship and ran its regular-season winning streak to 23 games. St. Mary (7-2) finished Ski Valley runner-up for the fourth-straight season but did hold on to one of the final spots in the Division 2 playoff field. Click for more from the Petoskey News-Review.
Watch list Portland St. Patrick 42, Blanchard Montabella 16 Montabella’s pursuit of a perfect regular season has been rightfully noted these last few weeks. But the Shamrocks (9-0) completed theirs by handing the Mustangs (8-1) their only loss, and in the process St. Patrick moved up to become the overall No. 1 in Division 2 playoff points – especially key if it ends up facing No. 2 Mendon in a Regional Final.
On the move St. Helen Charlton Heston Academy 43, AuGres-Sims 6 The Patriots (7-2) went from a three-year losing streak ending in 2023 to this fall the North Star League Big Dipper championship and their first season ending with a winning record. AuGres-Sims (5-4) shared the Little Dipper title. Climax-Scotts 72, Pittsford 64 These two finished the regular season with a bang, with their combined 136 points tying for ninth-most in an 8-player game when the losing team scored at least 40. Hillman 28, Rogers City 24 With this first win over Rogers City (4-5) in four recent attempts, Hillman (6-3) hung on to the final playoff qualifying spot in Division 2.
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PHOTOS (Top) Negaunee's David Juchemich is able to get to Iron Mountain's quarterback Brayden Kassin on Thursday. (2) Durand hands off the ball as blockers hold back Bath's defenders during the Railroaders' 50-0 victory. (3) Otsego's Lane Blanchard (8) is chased by Plainwell defenders during the Bulldogs' 39-0 win. (4) Marquette's Ford Richardson (11) eludes a Kingsford defender. (Negaunee/Iron Mountain photo by Cara Kamps. Durand/Bath photo by John Johnson. Otsego/Plainwell photo by Gary Shook. Marquette/Kingsford photo by Randy Ritari.)