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At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter.

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)

Grand Blanc quarterback Jake Morrow throws a pass Friday with a Davison rusher in pursuit.

1st & Goal: 2025 Week 8 Review

By Geoff Kimmerly
MHSAA.com senior editor

October 20, 2025

The words “winner-take-all” appears in this week’s 1st & Goal Review 10 times referring to games played this weekend.

MI Student AidAs schedules tend to rotate annually or every few years, in just about every league across Michigan, to have that many winner-take-all conference championship matchups work out to fall during the same weekend is just incredible luck.

They certainly were the theme of Week 8, as we nearly finished up those races and turned even more of our attention to the playoff chase soon to begin.  

Bay & Thumb

HEADLINER Grand Blanc 57, Davison 29 In one of two games statewide between undefeated teams, Grand Blanc (8-0) dominated in clinching the Saginaw Valley League South championship. Quarterback Jake Morrow was among headliners as the Bobcats scored a season high in handing Davison (7-1) its lone defeat. Click for more from the Flint Journal.

Watch list Frankenmuth 27, Freeland 13 The Eagles (7-1) ran their winning streak over rival Freeland (6-2) to seven by locking up this winner-take-all matchup for the outright Tri-Valley Conference Red championship. Frankenmuth hasn’t lost a league game since 2014.

On the move Goodrich 21, Fenton 20 This concluded Sunday because of Saturday night storms, and the Martians (8-0) held on to claim a second-straight overall Flint Metro League title and after also facing Fenton (5-3) for the championship a year ago. Harbor Beach 20, Elkton-Pigeon-Bay Port Laker 6 The Pirates (8-0) need one more win – albeit against a tough Millington team this week – to lock up a second-straight perfect regular season after downing another solid opponent in Laker (6-2). Flint Elite 34, Burton Bendle 8 Elite, a cooperative of New Standard Academy and Burton Madison Academy, improved a 7-1 and clinched a share of the Genesee Area Conference championship with a solid win over Bendle (5-3), which also can clinch a share this week. 

Greater Detroit

HEADLINER Detroit Cass Tech 35, Detroit Martin Luther King 19 The Technicians (8-0) finished a season sweep of King (6-3) and ran their winning streak over the Crusaders to three with a fourth-straight Public School League Blue city championship. One more win this weekend would will give Cass Tech its first perfect regular season (not including shortened 2020) since 2018. Click for more from the Detroit Free Press.

Watch list Warren Fitzgerald 36, Port Huron Northern 23 Fitzgerald (7-1) added to its perfect run through the Macomb Area Conference Gold with this notable victory over the MAC Blue champion Huskies (6-2). Although the Spartans did make the playoffs the last two seasons, this is guaranteed to be their first with a winning record since 2021.

On the move Detroit Denby 20, Detroit Pershing 6 After opening this season 0-2, Denby (6-2) began and finished PSL play with wins over Pershing (5-3), this one in the Gold city championship game. Detroit Edison 27, Ecorse 8 The Pioneers (7-1) finished an outright league title run in the Charter School Conference Gold, winning the tie-breaker over Romulus Summit Academy North because of a 26-14 victory in their Week 3 matchup. Utica 26, Macomb Dakota 17 After losing its league opener, Utica (6-2) still ended up with a share of the MAC White title and ran its winning streak to five games by avenging 35-0 and 31-0 losses to Dakota (6-2) from a year ago.

Mid-Michigan

HEADLINER Howell 37, Brighton 28 The Highlanders (7-1) had been chasing the lead in the Kensington Lakes Activities Association West since falling to Northville during the second week of the league schedule. They finally caught up and earned a share of the title by getting past co-champ Brighton (6-2), extending their winning streak over the Bulldogs to four. Click for more from the Livingston Daily Press & Argus.

Watch list Mount Pleasant 10, Midland 0 The Oilers (8-0) finished a perfect run through the SVL North with their closest win of the season, avenging last year’s 10-7 loss to the Chemics (4-4).

On the move Fowler 48, Ithaca 28 These two small-school powers most recently met in a 2023 playoff opener, won by Ithaca 28-27, but they won’t see each other again this fall with Fowler (6-2) in Division 8 and Ithaca (6-2) in Division 7. Beal City 49, LeRoy Pine River 6 The Aggies (8-0) finished their Highland Conference championship run with four shutouts in seven league games and giving up only 21 total in league play. Portland 49, Charlotte 7 The Raiders (8-0) capped another perfect run through the Capital Area Activities Association White, while Charlotte (4-4) will need to jump seven spots this week to make the Division 4 playoff bracket. 

Northern Lower Peninsula

HEADLINER Charlevoix 13, Boyne City 12 With both teams already done with league competition, this played like a playoff game as Charlevoix (8-0) moved within one more win of achieving a first perfect regular season since 1977 (not counting shortened 2020). The Rayders also had lost three of their previous four against the Ramblers (5-3), including last year’s matchup 45-21. Click for more from the Petoskey News-Review.

Watch list Harbor Springs 34, Oscoda 22 After three straight winless seasons, Harbor Springs is 4-4 with a chance for its winningest since 2019.

On the move Ogemaw Heights 34, Sanford Meridian 0 The Falcons (7-1) posted their second-straight shutout in downing Meridian (5-3) in this matchup of Jack Pine Conference division champions. East Jordan 25, Frankfort 14 East Jordan (5-3) is No. 19 on the Division 8 playoff list and Frankfort (5-3) is No. 23 after the Red Devils’ fourth-straight win in the series. Kingsley 63, Kalkaska 8 The Stags (6-2) prepped to face Charlevoix this week by scoring their most points this season and holding Kalkaska (5-3) to its fewest.

Southeast & Border

HEADLINER Ann Arbor Father Gabriel Richad 44, Macomb Lutheran North 19 Matthew Hoban and James Milanovich both scored three touchdowns as FGR (8-0) finished a perfect run through the Catholic High School League Intersectional #1, ending Lutheran North’s two-year reign and also handing the Mustangs (7-1) their only loss. Click for more from the Ann Arbor News.

Watch list Monroe St. Mary Catholic Central 20, Monroe Jefferson 15 The Huron League finished play with three champions as the Falcons (7-1) bounced back from a Week 7 loss to Riverview to hand Jefferson (7-1) its lone defeat – giving all three a share of the title.

On the move Springport 35, Union City 34 The Spartans (8-0) capped a Big 8 Conference outright championship march by getting past second-place Union City (5-3) by the closest of margins, as a few points the other way would’ve meant a shared title. Michigan Center 46, Napoleon 14 These two faced off in a winner-take-all for the Cascades Conference East title, with the Cardinals (8-0) reversing the scenario from when Napoleon (5-3) won their matchup and the league in 2023. Jackson Lumen Christi 27, Traverse City St. Francis 12 No championship was on the line with this showdown, but this could end up the preview of a late-playoff Division 6 matchup as Lumen (5-3) sits No. 2 on that division’s list and St. Francis (6-2) is No. 11.

Southwest Corridor

HEADLINER Decatur 22, White Pigeon 14 Decatur’s first win over White Pigeon in three seasons gave the Raiders the outright championship in the Southwest 10 Conference – after White Pigeon defeated Decatur in a winner-take-all for last year’s title. They may meet again; Decatur (6-2) is No. 9 and White Pigeon (6-2) is No. 13 on the Division 8 playoff list. Click for more from the Kalamazoo Gazette.

Watch list Battle Creek Harper Creek 41, Marshall 22 The Beavers (7-1) clinched a share of the Interstate 8 Athletic Conference title and can claim the championship outright this week at Jackson Northwest. A perfect run through league play would be their first since 2017.

On the move Paw Paw 43, Three Rivers 0 The Red Wolves (5-3) have now won five straight after opening 0-3 against opponents that are a combined 22-2. Vicksburg 38, Edwardsburg 35 The Bulldogs (5-3) bounced back from a pair of tough losses to defeat Edwardsburg (6-2) for the first time since 2014. St. Joseph 37, Battle Creek Central 18 The Bears (5-3) have won five of their last six games and put Central in position as one of several 4-4 teams working for a playoff spot in Division 2.

Upper Peninsula

HEADLINER Menominee 49, Kingsford 14 Another hard-fought race in the Western Peninsula Athletic Conference Copper was decided as Menominee came up big in a winner-take-all after Kingsford (6-2) did the same versus the Maroons to clinch the outright title a year ago. Menominee (8-0) also remains in the hunt for its first perfect regular season since 2015. Click for more from the Iron Mountain Daily Reporter.

Watch list Marquette 21, Cadillac 12 The Sentinels (5-3) are sitting No. 27 on the Division 3 playoff list after a fourth win over their last five games – but with Kingsford up next to complete the regular season.

On the move Bark River-Harris 44, West Iron County 7 The Broncos (6-1) completed a perfect run through the West-PAC Iron and sit No. 12 on the Division 8 playoff list, with the Wykons (3-4) still holding out hope at No. 36. Negaunee 42, Houghton 6 The Miners (5-3) are holding at No. 26 on the Division 5 playoff list, with a tough home matchup with Iron Mountain this week. Calumet 46, Gladstone 3 Calumet (6-2) ended up third in the West-PAC Copper, its losses to the league leaders, but one more win will give the Copper Kings their most since 2021.

West Michigan

HEADLINER Hudsonville Unity Christian 42, Grand Rapids South Christian 14 When last these two met, South Christian (4-4) avenged a 50-21 regular-season loss by ending Unity’s 2024 season with a 35-28 District Semifinal defeat. They may meet again in these Division 4 playoffs as well – but at this moment, Unity (8-0) is the repeat Ottawa-Kent Conference Green outright champion. Click for more from the Grand Rapids Press.

Watch list Wyoming Godwin Heights 41, Wyoming Kelloggsville 22 A ninth-straight win over the rival Rockets (5-3) sent Godwin Heights (7-1) into one of the few remaining league championship games this weekend as the Wolverines will face Belding in a winner-take-all for the O-K Silver title.

On the move Kent City 24, Howard City Tri County 21 After surviving its closest game this season, Kent City (8-0) this week against Grant will pursue its first perfect regular season since 2017. Grand Rapids Catholic Central 35, Grand Rapids Northview 7 The Cougars (8-0) finished a perfect run through the O-K Black by avenging last season’s loss to Northview (5-3). Grand Rapids West Catholic 31, Ada Forest Hills Eastern 21 The Falcons have won 19 straight league games and now four straight league championships including two consecutive in the O-K Green.

8-Player

HEADLINER Blanchard Montabella 36, Merrill 26 Montabella (8-0) wrapped up a repeat championship in the Mid-State Activities Conference Blue by claiming this winner-take-all matchup, and can complete a first perfect regular season during the playoff era this week against Portland St. Patrick. Montabella also is No. 3 on the Division 1 playoff list, while Merrill (6-2) is tied for the No. 11 spot. Click for more from the Mount Pleasant Morning Sun.

Watch list Pittsford 52, Waldron 44 The Southern Central Athletic Association Blue title belongs to Pittsford after another winner-take-all matchup. The Wildcats (7-1) finished a second-straight perfect run through the league and handed Waldron (5-3) its only conference defeat.

On the move Powers North Central 38, Gogebic 34 The Jets (6-2) have swooped in to create a three-way tie for first in the Great Lakes Eight Conference West with the Miners (7-1) and Lake Linden-Hubbell and one league game left to play. Mendon 46, Climax-Scotts 20 The Hornets (8-0) won a winner-take-all in the SCAA Red, further avenging a 46-44 loss to Climax-Scotts last season that allowed the Panthers to do the same. Bridgman 44, New Buffalo 8 The Bees (7-1) handed the Bison (7-1) their only loss this season in claiming a winner-take-all for the Southwest Michigan 8-Man Football League title.

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PHOTO Grand Blanc quarterback Jake Morrow throws a pass Friday with a Davison rusher in pursuit. (Photo by Terry Lyons.)