Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Week 8 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 16, 2025
A sense of urgency builds throughout the football regular season – and we’re right on schedule again this fall, although we might be reaching the peak even a little early with another week of games still to play.
Week 8 has it all – a pair of matchups featuring undefeated teams with league titles on the line, several more winner-take-all championship showdowns, and of course plenty of games that could decide who’s in and who’s home when playoff brackets are plugged in Oct. 26.
In addition to following scores on the MHSAA Scores page and watching games on the NFHS Network, you’ll also want to keep a close eye this weekend on the Playoff Point Summary page as it will give you a real-time look at which teams are still in the hunt to continue playing in November.
Bay & Thumb
Davison at Grand Blanc WATCH
Grand Blanc took back the upper hand in this rivalry last season with a 55-49 win after Davison swept regular-season and playoff matchups in 2022 and 2023. These two easily could face off in the postseason again next month as well, but first this meeting will end either with Grand Blanc winning the Saginaw Valley League South outright or Davison claiming a share with one more league game to play. Neither has had a league game closer than 21 points this fall.
Keep an eye on these FRIDAY Harrison (6-1) at Gladwin (4-3), Elkton-Pigeon-Bay Port Laker (6-1) at Harbor Beach (7-0) WATCH, Freeland (6-1) at Frankenmuth (6-1) WATCH. SATURDAY Fenton (5-2) at Goodrich (7-0) WATCH.
Greater Detroit
Detroit Martin Luther King (5-2) vs. Detroit Cass Tech (7-0) at Ford Field WATCH
This will be the sixth season in a row these two will meet for a second time in a city championship game, and two of the last three seasons the series has ended in a split. Cass Tech won the first meeting this fall 27-22 in Week 4. That game was played over two days, with Cass Tech taking a 27-0 lead into the stoppage in the middle of the third quarter but King scoring all 22 points when the teams reconvened the following day.
Keep an eye on these FRIDAY Farmington (6-1) at Clarkston (6-1) WATCH, Grand Ledge (6-1) at Detroit Catholic Central (7-0), Detroit Pershing (5-2) vs. Detroit Denby (5-2) at Ford Field WATCH, Detroit Edison (6-1) at Ecorse (6-1).
Mid-Michigan
Howell (6-1) at Brighton (6-1) WATCH
For the second season in a row, these two will meet in the final week of Kensington Lakes Activities Association West play to decide some portion of the league championship. A year ago, Howell won 36-14 to finish an outright title, and then defeated the Bulldogs again 35-33 in a Division 1 District Final. This time, Brighton is undefeated in league play and Howell has a loss – but with the possibility of a Highlanders’ victory creating a three-way shared championship between these two and Northville.
Keep an eye on these FRIDAY Ithaca (6-1) at Fowler (5-2) WATCH, New Lothrop (5-2) at Ovid-Elsie (5-2), Charlotte (4-3) at Portland (7-0), Midland (4-3) at Mount Pleasant (7-0) WATCH.
Northern Lower Peninsula
Jackson Lumen Christi (4-3) at Traverse City St. Francis (6-1), Saturday
St. Francis is coming off its only loss, 63-38 to reigning Division 5 champion Pontiac Notre Dame Prep a week ago – but that also followed a pair of close wins that resulted in the Gladiators winning the Northern Michigan Football Conference Legends championship. Things obviously don’t get easier this week in this preview of a possible Division 6 playoff showdown. The reigning Division 6 champion Titans do have a win over Notre Dame Prep, 54-34 back in Week 2, and went on to share the Catholic High School League AA title.
Keep an eye on these FRIDAY Boyne City (5-2) at Charlevoix (7-0) WATCH, Sanford Meridian (5-2) at Ogemaw Heights (6-1) WATCH, Kingsley (5-2) at Kalkaska (5-2) WATCH, Beal City (7-0) at LeRoy Pine River (5-2).
Southeast & Border
Macomb Lutheran North (7-0) at Ann Arbor Father Gabriel Richard (7-0)
There are multiple league championship deciders in the southeastern part of the state this week, but this is one of only two matchups statewide of undefeated teams. The winner claims the CHSL Intersectional 1 title outright, with Lutheran North seeking to finish a third-straight perfect run through the league and FGR seeking its first perfect league run since 2009. The Mustangs have given up only 48 points this season, but might see its greatest challenge from a Fighting Irish offense that has scored at least 42 points in every game and at least 50 in six.
Keep an eye on these FRIDAY Monroe St. Mary Catholic Central (6-1) at Monroe Jefferson (7-0), Ypsilanti Lincoln (6-1) at Chelsea (6-1) WATCH, Temperance Bedford (4-3) at Saline (6-1) WATCH, Napoleon (5-2) at Michigan Center (7-0) WATCH.
Southwest Corridor
White Pigeon (6-1) at Decatur (5-2)
Although White Pigeon’s loss to Bronson last week took a bit of the punch out of this matchup, it’s still packed with possibilities. A Decatur win would give the Raiders an outright Southwest 10 Conference title, while a White Pigeon victory would create a three-way share among them. The Chiefs have won the last two meetings, including 14-6 a year ago, and had given up only 12 points over their first six games before allowing 32 to Bronson. Decatur defeated Bronson in Week 2, 26-20 in double overtime.
Keep an eye on these FRIDAY Hastings (5-2) at Coldwater (6-1) WATCH, Williamston (7-0) at Dowagiac (5-2) WATCH, Paw Paw (4-3) at Three Rivers (4-3) WATCH, Edwardsburg (6-1) at Vicksburg (4-3) WATCH.
Upper Peninsula
Menominee (7-0) at Kingsford (6-1) WATCH
This matchup has title implications in the Western Peninsula Athletic Conference Copper for the third season in a row, and is a winner-take-all for the second straight. Kingsford has won 18 straight league games, including 14-12 over Menominee a year ago, and the Flivvers’ only loss this season was 21-18 to Escanaba in their season opener. The Maroons haven’t played a game closer than 10 points this season and is seeking its first win over Kingsford since 2022.
Keep an eye on these FRIDAY West Iron County (3-3) at Bark River-Harris (5-1) WATCH, Gladstone (3-4) at Calumet (5-2) WATCH, Negaunee (4-3) at Houghton (2-5).
West Michigan
Grand Rapids Catholic Central (7-0) at Grand Rapids Northview (5-2)
Northview can’t catch Grand Rapids Catholic Central in the Ottawa-Kent Conference Black. But the Wildcats can break up the Cougars’ perfect season and prevent them from claiming the league title outright. Catholic Central claimed a share last week against Holland Christian and sits a game ahead of East Grand Rapids after winning their Week 4 meeting 10-7. Northview won last year’s matchup 12-3 on the way to claiming the O-K Black title outright, and bounced back from two midseason losses with a win over Grand Rapids Ottawa Hills last week.
Keep an eye on these FRIDAY Hudsonville Unity Christian (7-0) at Grand Rapids South Christian (4-3) WATCH, East Kentwood (5-2) at Grandville (4-3), Howard City Tri County (5-2) at Kent City (7-0) WATCH, Wyoming Kelloggsville (5-2) at Wyoming Godwin Heights (6-1).
8-Player
Merrill (6-1) at Blanchard Montabella (7-0) WATCH
Montabella has enjoyed some of its most consistent success the last two seasons and carries a 10-game league winning streak into this winner-take-all for the Mid-State Activities Conference Blue title. To repeat, the Mustangs must go through Merrill, which gave them their closest league game in 2024, a 20-12 win. The Vandals are seeking their first league championship since 2022 and could also see Montabella in the Division 1 playoffs.
Keep an eye on these FRIDAY Powers North Central (5-2) at Gogebic (7-0) WATCH, Waldron (5-2) at Pittsford (6-1) WATCH, Climax-Scotts (6-1) at Mendon (7-0) WATCH, Bridgman (6-1) at New Buffalo (7-0).
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PHOTO As the rain falls, Pewamo-Westphalia's Ty Thelen celebrates a score during his team's win last week over Fowler. (Photo by Jim Pivarnik.)