Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Hudson Paying 50-Year Tribute to Winning Streak Record-Setters, Supporters
By
Doug Donnelly
Special for MHSAA.com
October 14, 2025
It’s a little over two hours’ drive from Mount Pleasant to Hudson. But the November 1975 bus ride seemed to take forever.
The Hudson football team had just lost in the Class C state championship game to Ishpeming, ending a national record 72-game winning streak, and was on the way home.
“It was a really long ride,” said Ray Curran, an assistant coach for the Tigers. “A quiet ride.”
After the game, Hudson head coach Tom Saylor let his players know they had played hard and he was proud of them, but there were plenty of tears.
“We tried to tell them it wasn’t the end of the world,” Curran said.
For nearly everyone except maybe a few coaches, it was the first, and probably last, time they rode the bus home after a loss.
Hudson’s streak still stands today as the record for consecutive wins by a varsity football team in Michigan. From Week 2 of the 1968 season until the Class C Final in 1975, the Tigers never tasted defeat.
As disappointing as it was to lose, what happened on that bus ride home had a huge impact on the program for years to come.
“When we got close to town, we started to see fire trucks and cars lining the streets,” Curran said. “We lost, but the fans still showed up for us. We had tremendous community support from parents and families and community members. I think that made a lot of the players feel like everything was going to be okay.”
Everything was okay. In fact, Hudson went 9-0 the next season, although the Tigers failed to qualify for the MHSAA Playoffs (which had a field of only four teams in each classification, 16 teams total, at the time).
To mark the end of that incredible 72-game win streak, Hudson is inviting back everyone who had a part in those undefeated teams during the 1960s and 1970s – players, coaches, cheerleaders, band and members of the flag corps are all expected to take part in the ceremony before Friday’s final home game of the regular season at Thompson Field in Hudson.
Bill Mullaly, who played for Hudson during that streak and has become a historian for the Tigers, said this celebration will be the last one.
“This is it,” Mullaly said. “It’s been 50 years, and this is the last one we are planning.”
Curran went to see Saylor a few weeks before he died, at the family’s request. Saylor had been in declining health and had dementia. Curran said when they got together, they talked football.
“We were talking about some of the games, some of the players,” he said. “He definitely remembered. It was a good visit.”
Hudson’s football team this season is undefeated, ranked No. 1 in Division 8 and gearing up for what the Tigers hope is another historic playoff run. Head coach Dan Rogers said the record streak remains an important piece of the community’s history, and the celebration Friday and recent passing of Saylor have brought it all back to the forefront.
“It’s definitely a big part of the community,” Rogers said. “I grew up here, and I’ve heard stories about it. You don’t live it, but you are part of it. I think it has helped mold our community, and it has been a way to identify the community. The streak is definitely alive and well.”
To commemorate this season, current Hudson players will be wearing a throwback uniform Friday – black and white jerseys with orange pants and the same design of socks the players in the 1970s wore. The helmet sticker will be the same one used during the streak.
“It’s all been very positive, all season,” Rogers said. “Some of the kids have grandpas that played in the streak, which is great. They weren’t around, but I think it’s my job to pass all of that along to a new generation. We have embraced it.”
Rogers said he’s gone back and talked to former players and coaches, and Hudson plans to pattern much of its pregame routine on the Tigers’ during Saylor’s regime.
“We have people coming back who haven’t been to a Hudson football game since they played here,” Rogers said. “They had a lot of cool traditions back then. We want them to be proud.”
One of the current assistant coaches is Chris Luma, who played on that 1975 team. Luma was Hudson’s head coach before Rogers took over six years ago. He and Saylor were close. Luma will speak at Saylor’s memorial service later this month.
“It just seemed like with Tom you were learning life lessons along with how to win football games,” he said. “He installed discipline in all of us. What he had us go through was the things you needed to know to go through life.”
Mullaly also played for Saylor.
“He didn’t put Hudson on the map, but he took it to another level,” he said. “He was a great coach and a great man. His legacy is with Hudson football.”
Rogers said after Saylor died, more RSVPs started coming in for Friday’s event.
“It’s brought it to another level,” he said. “There are people flying in from all over the country to be a part of it. This is the final one. After this, it’s only the stories.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) A wall in the Hudson press box tells of the football program’s rich history. (Middle) Tom Saylor, top, was the longtime coach of the Tigers dynasty, while Tim Decker (18) was among standouts during the streak. (Below) Hudson players come together for a quick photo on a game night this fall. (Wall photo by Doug Donnelly. Saylor photo courtesy of Todd Saylor; Decker photo courtesy of Jackson Citizen Patriot/Hudson Historical Museum. Current team photo by Rachel Stiverson.).