Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Week 7 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 10, 2025
The MHSAA Football Playoffs don't start for three more weeks. But this weekend definitely feels playoff caliber.
At least 25 games could end tonight or Saturday with a team celebrating a share or more of a league championship. A few more of our top matchups will set up similar showdowns over the final two weeks of the regular season.
Follow scores for every game across the state this weekend on the MHSAA Scores page, check out standings for every league on those teams' pages, and watch several of those title deciders unfold on the NFHS Network, including all games with “WATCH” linked below.
Bay & Thumb
Millington (5-1) at Elkton-Pigeon-Bay Port Laker (6-0) WATCH
Millington’s loss to Cass City in Week 4 was in league play since 2022, but the Cardinals still can claim a share of the Big Thumb Conference West title with a win over the Lakers, whose only single-digit game this season was an 18-13 win over Cass City in Week 3. Millington won last year’s regular-season matchup 28-0 and then a 42-14 playoff rematch on the way to claiming the Division 7 title. Laker has given up only 47 points this season with impressive shutouts of Ubly and Central Montcalm.
Keep an eye on these FRIDAY Linden (5-1) at Fenton (4-2) WATCH, Bay City John Glenn (4-2) at Freeland (5-1) WATCH, Reese (4-2) at Harbor Beach (6-0) WATCH, Ithaca (5-1) at Saginaw Nouvel Catholic Central (5-1) WATCH.
Greater Detroit
Gibraltar Carlson (6-0) at Brownstown Woodhaven (6-0) WATCH
Carlson brings a combined 34-3 record in Downriver League play this decade as it seeks a fifth-straight league title – and fifth-straight win over Woodhaven, which last won the Downriver in 2019. The Marauders spent their lone nonleague week doubling up reigning Division 5 champion Pontiac Notre Dame Prep 42-21 in Week 3, and a week later they avenged last season’s lone Downriver defeat by edging Trenton 17-14. Woodhaven also working to return to the playoffs for the first time since 2022 and hasn’t had a game closer than 24 points this fall.
Keep an eye on these FRIDAY Clarkston (5-1) at West Bloomfield (5-1) WATCH, Detroit Central (5-1) at Detroit Pershing (4-2), Almont (6-0) at Richmond (6-0) WATCH, Detroit Edison (5-1) at Harper Woods Chandler Park (5-1).
Mid-Michigan
Fowler (5-1) at Pewamo-Westphalia (5-0) WATCH
These longtime rivals have split their last four games against each other, Fowler claiming last year’s 14-11 on the way to the Central Michigan Athletic Conference title. This time they’ll meet in a league schedule finale, with a winner-take-all for the title guaranteed. The lone loss between them this fall was Fowler’s to still-undefeated Hudson in a season opener, and the Eagles have not given up more than seven points in a game since. The Pirates haven’t given up more than six points in a game all season and had an extra week to prepare for this one with an open date last week.
Keep an eye on these FRIDAY Kent City (6-0) at Central Montcalm (5-1) WATCH, Montrose (6-0) at New Lothrop (5-1) WATCH, Grand Ledge (6-0) at DeWitt (6-0) WATCH, Battle Creek Harper Creek (5-1) at Hastings (5-1) WATCH.
Northern Lower Peninsula
Mancelona (4-2) at Charlevoix (6-0) WATCH
Charlevoix has clinched an outright championship in the Northern Michigan Football Conference Leaders division, while Mancelona is tied for first in the Legacy with two league games to play and the big one a Week 9 date with co-leader Maple City Glen Lake. The Rayders certainly will provide some prep as the Ironmen ready for that deciding matchup, but there’s plenty at stake for Charlevoix too as it’s downed Mancelona in eight straight and is one of only six Division 7 teams still undefeated this fall.
Keep an eye on these FRIDAY Kingsley (4-2) at Cheboygan (3-3) WATCH, East Jordan (3-3) at Harbor Springs (3-3) WATCH, LeRoy Pine River (4-2) at Manton (4-2), Bay City Western (3-3) at Traverse City Central (3-3).
Southeast & Border
Hudson (6-0) at Clinton (5-1) WATCH
Undefeated and with all of its games against Division 5, 6 and 7 opponents, Hudson has the highest playoff-point average in Division 8 by a comfortable margin and can add to it against Division 7 Clinton. More importantly, they are the only two teams undefeated in Lenawee County Athletic Association play, and the winner this weekend clinches a share of the championship. They’ve split their last two meetings, Hudson claiming last year’s 22-6 during an outright championship run and after Clinton handed the Tigers their most recent league loss, in 2023.
Keep an eye on these FRIDAY Riverview (4-2) at Monroe St. Mary Catholic Central (6-0), Leslie (4-2) at Napoleon (4-2), Harper Woods (6-0) at Saline (6-0) WATCH, Adrian (5-1) at Ypsilanti Community (3-3).
Southwest Corridor
Portage Northern (5-1) at Portage Central (6-0) WATCH
The winner clinches a share of the Southwestern Michigan Athletic Conference West title. Northern also is seeking its first win in the rivalry since 2022, and they almost assuredly will meet again in the playoffs next month with Central fourth in Division 2 playoff-point average and Northern No. 13. Central also has given up only 10 points this season – all coming over the last two weeks – giving Northern another potential spoiler goal coming off last week’s 42-36 win over St. Joseph and having scored at least that many in four straight games. To that end, Central has yet to score fewer than 41 this season.
Keep an eye on these FRIDAY Kalamazoo Central (3-3) at Battle Creek Central (4-2), Dowagiac (4-2) at Buchanan (4-2) WATCH, Bronson (5-1) at White Pigeon (6-0) WATCH, Springport (6-0) at Quincy (4-2).
Upper Peninsula
Gaylord (6-0) at Escanaba (6-0) WATCH
Neither of these teams made the playoffs in 2024, much less competed for the Big North Conference title. But they did play one of the league’s closest games, a 19-15 Gaylord win, and this time the victor will clinch a share of the league title and keep an undefeated season going. Escanaba is coming off breaking a seven-game losing streak against rival Marquette with last week’s 38-20 victory – while Gaylord started league play with a 28-27 win over the Sentinels a month ago.
Keep an eye on these FRIDAY Iron Mountain (4-1) at Bark River-Harris (4-1) WATCH, L’Anse (4-2) at West Iron County (2-3) WATCH, Petoskey (3-3) at Marquette (3-3) WATCH, Negaunee (4-2) at Menominee (6-0) WATCH.
West Michigan
East Kentwood (5-1) at Hudsonville (6-0) WATCH
East Kentwood faded just a bit from the Ottawa-Kent Conference Red spotlight after a 21-14 Week 4 loss to Rockford, but can reclaim it almost entirely with a win over the Eagles – who themselves are coming off a 35-28 win over the rival Rams. When last these two met, Hudsonville edged East Kentwood 25-23 in a District opener last fall. A Falcons win this time could result in up to four teams being tied for first in the league, while a Hudsonville win would put them one away from clinching a repeat title.
Keep an eye on these FRIDAY Grand Rapids South Christian (3-3) at Zeeland East (4-2), Grand Rapids Catholic Central (6-0) at Holland Christian (4-2) WATCH, Whitehall (4-2) at Ludington (6-0), Belding (5-1) at Muskegon Oakridge (5-1) WATCH.
8-Player
Deckerville (6-0) at Kingston (6-0) WATCH
No one should be stunned if both of these rivals end up playing for 8-player championships next month at Superior Dome; Deckerville is No. 4 in Division 2 playoff-point average, and Kingston is No. 5 in Division 1. But first they must face off in what may turn end up one of the best 8-player games this regular season, with a share of the Big Thumb Conference Blue title on the line. Deckerville swept last year’s meetings, winning by 44 and then 34 points on the way to a perfect season and Division 1 title. Kingston has reached 64 points in four games this season and will face an Eagles defense that hasn’t given up more than 20.
Keep an eye on these FRIDAY Breckenridge (4-2) at Gaylord St. Mary (6-0), Rogers City (4-2) at Mio (5-1) WATCH, Norway (6-0) at Newberry (5-1). SATURDAY Gogebic (6-0) at Lake Linden-Hubbell (5-1) WATCH.
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PHOTO A pair of Holland Christian defenders pursue an East Grand Rapids ball carrier during the Pioneers' 41-21 win last week. (Click for more by MI Sports Photo.)