Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Bollman Cousins Making Plenty of Noise as 'Wrecking Balls' for Surging Big Rapids
By
Tom Kendra
Special for MHSAA.com
October 9, 2025
BIG RAPIDS – On Friday nights, the Bollman boys are always in the middle of the action, bringing the muscle and the fight and the power to the Big Rapids football team.
But for the rest of the weekend, senior Jack Bollman and his first cousin, junior Max Bollman, are happiest when they are able to get away from it all at their family’s deer hunting ranch in nearby Canadian Lakes – appropriately named “The Sanctuary.”
“I just love being out there,” said Jack, a four-year starting running back for the Cardinals. “Our whole family works out there, and it’s just a great environment. It’s our second home, out in nature.”
The Bollmans haven’t spent much time at The Sanctuary lately, as they are laser-focused on what is becoming a special season for Big Rapids (6-0), which earned honorable mention in the latest Division 4 state rankings and heading into Friday’s game at Grant.
The Cardinals are known for their triple-option veer offense, operating out of the shotgun and often with four wideouts. But if the defense gets spread out too thin, the Bollmans will make it pay.
“Jack and I, we look at it as our job to bring the physicality on every play,” said Max, a 6-foot-1, 235-pound defensive end who also plays tight end, primarily in short-yardage and goal-line situations. “We want to be a problem for the other team. Other teams know that we can pass, but we can run over you, too.”
The Bollmans are part of a golden era of Big Rapids football under 11th-year coach Mike Selzer. The Cardinals – who were 7-3 in 2022, 10-2 and Regional finalists in 2023 and 9-2 last season – are hoping to take a couple more steps this fall with a senior-laden roster.
“We have so much experience this year that our practices are not learning things, but just fine-tuning and adjusting,” said Selzer, who starts 10 seniors on offense and nine on defense. “That experience makes it much easier to make adjustments on the fly during games.”
Big Rapids has overwhelmed its first six opponents, with the closest game a 19-7 win at Paw Paw in the opener. The big Central States Athletic Association Red showdown against Reed City on Sept. 26 turned into a one-sided 40-13 win.
Senior quarterback Cole Haist has completed 59-of-90 passes for 947 yards and 11 touchdowns, and rushed for 249 yards and a team-high nine touchdowns. He throws the ball to a plethora of receivers on the edge, notably seniors Trenton Mossel, Owen Craven, Kurt Wilber and Wyatt Skiera.
But when it comes to short-yardage situations, Max Bollman will check in as a tight end and often lead the way for his cousin, Jack, who is the team’s leading rusher with 56 carries for 429 yards, an average of 7.7 per carry, and six touchdowns.
Big Rapids is looking forward to a big game Week 8 at perennial Division 3 playoff team Coopersville, before pursuing its ultimate goal of a Division 4 championship.
The Cardinals appear to be on a collision course with familiar rival Ludington, which is also unbeaten and features a senior-heavy team led by senior quarterback Cam Gunsell. Big Rapids nipped Ludington, 28-21, in last year’s playoff opener.
In preparation for this postseason, Selzer is working on team-building every Tuesday to try and give his a little edge. This past Tuesday, he brought in Saginaw Valley State assistant coach Jeremy Prudhomme for some trust and team bonding exercises.
“We’ve been climbing every year, and now we want to take those final steps,” said Haist, a three-sport athlete who is in his second year as the team’s starting quarterback. “We have the talent and the ability to go farther. Now we are working on that belief to know we can do it.”
One bond that is already unbreakable is between the Bollman boys, who have grown up together and played football together since they were little kids.
The duo is especially lethal on defense, as the leaders of a group that has allowed only 33 points all season – fewer than six per game.
Max Bollman, a third-year starter as a junior who already has a Division I college offer from Central Michigan, is the leader of that unit from his edge position, with 24 tackles, five tackles for loss and three sacks. Jack Bollman (5-11, 215) has 14 tackles from his linebacker spot, including four for loss and one sack.
“Max is an off-the-charts kid in terms of strength, and he demands a lot of attention – but he has a motor unlike any kid I have ever coached,” said Selzer, a Wayland native who coached for 11 years at Potterville before taking the Big Rapids job in 2015.
Jonathan Losinski, a senior middle linebacker, is the team’s leading tackler with 26 stops, while Bryce Selzer and Austin Brandt both have 18 tackles.
But the emotional leaders of the Cardinals’ defense are the Bollmans, who are double trouble for every opponent.
“We have a bond, that’s for sure,” said Jack, who is hoping to play college football next year. “We want to be dangerous and blow up plays. Other teams have told us after the game that it’s unbearable to try and block us both on the same play.
“I would say we are like two giant wrecking balls out there, plowing things over.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) At left, Max Bollman lines up from at defensive end, while at right, Jack Bollman finds his way into the end zone against Howard City Tri County. (Middle) Junior Max Bollman (10) and his cousin, senior Jack Bollman (7). (Below) Mike Selzer is in his 11th year as head coach at Big Rapids. (Photos provided by the Big Rapids football program.)