Memphis Tastes Victory, Plays for More
By
Paul Costanzo
Special for MHSAA.com
September 12, 2018
Winning was such an unfamiliar feeling for the Memphis varsity football team that when the Yellowjackets picked up a victory in Week 1, coach Pat Connell had to give some of his players a push when it came to enjoying it.
“We call (the victory formation), they take a knee and nobody knows what to do,” Connell said. “The kids on the field are starting to celebrate, and I looked at the kids behind me and said, ‘Hey, this is when you celebrate.’”
Memphis’ 14-12 win against Burton Bentley on Aug. 23 snapped a 26-game losing streak for the Yellowjackets, who hadn’t been victorious since Week 1 of the 2015 season. It was a cathartic moment for the players, coaching staff, school and community – one that won’t soon be forgotten.
“Honestly, I’d say it was the best feeling I’ve ever felt on that field,” senior wingback and defensive tackle Cole Myers said. “My entire time playing football at my school, we hadn’t gotten a win in the last two to three years. It felt like the turning point of our program.”
One win was great, and something Memphis desperately needed. But while everyone involved in the Memphis program knows things are looking up, they also know there is plenty of work still to be done to turn things completely around. That was evident in 44-0 and 42-0 losses to Ubly and Brown City, respectively, in the following weeks.
But it’s work the coaches and players are now willing to put in.
“I enjoyed it; it was nice to have my first Memphis football win,” senior quarterback and safety Cale Shivers said. “I’ve played football my whole life and been on winning teams my whole life, so I know that if we want to win more games, we have to keep working.”
When Connell and his staff took over, Memphis had just finished its first 0-9 season in 2016, which came on the heels of back-to-back 1-8 seasons.
During those struggles, numbers had gotten so low for the Yellowjackets that there were talks of prematurely ending a season -- not to end the losing, but to keep kids safe.
To build the program, Connell first needed players, and to get players, he needed to be recruiting in the hallways. Unfortunately for him, he teaches at Port Huron Northern, a good 30-minute drive from Memphis, as does his assistant Casey Kucsera. Assistant coach Pete Fox teaches at St. Clair, which is closer, but clearly not in the building.
“That first year when we took over in April or May, we were trying to get any kids, but it was a slow process,” Connell said. “We were taking personal days to set up in the school to go meet kids.”
The idea of simply playing a junior varsity schedule was brought up, but Connell said that if there was just one senior who wanted to play, the Yellowjackets would play as a varsity team so that player could have that experience. They wound up with 10, and while it was another 0-9 season, that fall was a building block.
“That first year was just about making it fun,” Connell said. “It isn’t us coming in to yell and scream at you; we want you to come out and enjoy football. It was opening the weight room, and sometimes kids would stumble in, and we were developing that trust. Then the word started getting out.”
When comparing 0-9 seasons, it can be hard to find tangible improvement. But Memphis scored more points (60-39) and allowed fewer (427-538) while playing a similar schedule in 2017.
Most importantly, though, the players were noticing that things were different.
“Kids didn’t really see the progression until other coaches and players from teams were saying, ‘Even though you guys lost, we can tell you really look like a football team now,’’ Shivers said. “And we were hearing from the public that we actually looked good out there.”
Despite not winning a game, Memphis did pick up some momentum.
“When I first got out to Memphis, I would ask kids, ‘Are you interested in playing football?’ and it was, ‘I don’t know, maybe,’” said Connell, who is up to 28 players on his roster. “This offseason, it was, ‘Are you playing,’ and they were like, ‘Yes sir, I’m playing.’ We had like 20 kids who were all in on football. Now, that didn’t mean that they realized they had to be there three days a week in the winter lifting, but they were excited.”
The excitement grew after the opening win against Burton Bentley, a game that was filled with drama. After Memphis took a 14-12 lead on Shivers’ second touchdown pass of the evening and his ensuing 2-point conversion run, it had a chance to ice the game by running out the clock with a few first downs. Before that could happen, however, the lights -- which were set on a timer -- went out in the stadium.
When they came back on about 20 minutes later, Burton Bentley forced a Memphis punt to give itself one more chance.
Fortunately for the Yellowjackets, that drive ended with a turnover, and Memphis was able to run a play out of the victory formation for the first time in three years.
“I wouldn’t even call it remembering how to win,” Myers said. “Because I’ve never been on a winning team for football. It was something new.”
The feeling, Myers said, made him want to win more. And while Weeks 2 and 3 were a return to Earth for the Yellowjackets, those defeats haven’t dampened their spirits or their outlook. Connell knows there is still plenty of work to be done in the weight room and on the field to have his team competing with its Greater Thumb Conference East opponents.
But his players believe in what he and his staff are doing, and they are now starting to believe in themselves.
“It might take a couple more wins before people (in the school) start realizing this is a different program from past years,” Myers said. “(A successful season would be) to put in everything that we possibly can and have more wins than losses at this point. I would say five to six wins would be what I would hope out of this season.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS: (Top) Memphis players huddle up before a game this season. (Middle) The Yellowjackets defense held Burton Bentley to 12 points. (Photos courtesy of the Memphis football program.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)