New Coach, Same Standard for SMCC
By
Chip Mundy
Special for Second Half
August 27, 2015
By Chip Mundy
Special for Second Half
MONROE – It would be understandable if first-year Monroe St. Mary Catholic Central head football coach Adam Kipf felt like he was taking over for University of Michigan legend Bo Schembechler a year after the Wolverines won the national championship.
Kipf, a graduate of SMCC, said he doesn’t feel that way at all as he replaces his former coach and mentor Jack Giarmo, a local icon who retired after 17 seasons leading the Falcons, including last year when they won the MHSAA Division 6 title.
“I feel I’m replacing Coach Giarmo after a state title,” Kipf said with a laugh. “Coach Giarmo is a good coach. He spent 17 years here, and I spent 11 years of my life with him on a football field.
“It’s certainly not an easy task, but I’m not trying to be Coach Giarmo. I’m trying to be the best version of myself.”
SMCC got off to a winning start Thursday night with a 62-39 victory at Tecumseh, but it will need more than a season-opening victory to live up to the standard that was introduced by the former coach.
Giarmo’s teams were 144-54 in 17 seasons, made the MHSAA playoffs 13 times and captured five Huron League titles. The Falcons made the MHSAA Semifinals eight times and played for the championship four times, finally winning it all last year – when, at Ford Field, they also ended Ithaca’s national-best 69-game winning streak.
Then, Giarmo decided to step down, and Kipf was chosen as the new head coach.
“It wasn’t a total surprise,” Kipf said of Giarmo’s decision. “He had sort of let on that he might be thinking about it, so when it came out, I wasn’t surprised at all.”
“I don’t think there is any other job out there that would mean as much. There are other jobs that would have a lot of meaning to them, but coaching at your alma mater and having the tradition that we have here – having the success we have here – I think that’s just awesome. It’s tough for me to even put into words what it means to me being back at my alma mater coaching football.” – Adam Kipf
It certainly was not an automatic choice for SMCC to promote Kipf from the head coach on the junior varsity to head coach of the varsity. He went through several interviews before landing the job.
“They asked me, ‘How do you determine success?’ ” Kipf said. “I said, ‘There are two ways. One is wins and losses, and that’s OK. But the other way is seeing what kind of men they become, five, 10, 15, 20 years down the road.”
Kipf, a social studies and religion teacher at Monroe Catholic Elementary School, did not set out to become a coach and teacher. He went to Western Michigan University to play football and was pursuing another field, but he left after one year.
“I didn’t know what I wanted to do with my life, and then I got involved in coaching in 2003 with one of my former coaches,” Kipf said. “He was coaching his son in the Monroe Catholic Youth Organization, and he got me into it, and I enjoyed it. The next year, he went to Monroe High as an assistant and I went with him, so I ended up coaching two years there.
“One Friday night after a game at Monroe, two coaches talked me into going into coaching. They said teaching was going to be my best bet to get into coaching.”
With that in mind, Kipf went back to school and attended Eastern Michigan University. In 2010, he graduated with a Bachelor of Arts degree in secondary education. By that time, he was back with SMCC coaching the offensive and defensive lines on the junior varsity.
Kipf had been an offensive lineman and defensive tackle from 1998-99 at SMCC. He played for Giarmo and then joined his coaching staff in 2006, giving him a unique insight into the mind of the man who was most responsible for building the successful program.
“He was a stickler for details,” Kipf said. “He coached every last little detail, and I am finding myself on offense doing the same thing. Jack and I will talk, and I will seek advice on plays and blocking and things like that. We talk probably once a week football-related, and we will talk more than that about other things. We still talk football.
“He isn’t going to distance himself from the program. He has strong roots here. I think he misses football. I don’t know if he would admit it, but he misses football.”
“We’ve basically kept the same concepts that Coach Giarmo kept, but we’ve added a lot of new traditions into it. We’re getting new traditions. We’ve got a couple of new decals on our helmets, and originally we had our straight gold helmets.” – senior running back Justin Carrabino
When Kipf played at SMCC, the helmets were green with decals of yellow birds on them. Lately, the helmets have been without decals, but the birds have returned this year.
“To me, that bird, I worked so hard when I was a freshman to get that bird when I got to varsity,” Kipf said. “It was a thing of honor because you took those birds off at the end of the year and kept them. I still have them in scrapbooks.
“We have brought those back. With the gold helmet we’ve got green birds, but we didn’t put them on until two days before the first game.”
The decals on the helmets might be the easiest change to notice, and Kipf said there won’t be a lot of others made right away.
“I don’t know that I want to bring a whole lot different to the program,” he said. “I’ve added a few things here and there that are a little different than last year, but I’m not prepared to share that.
“We might throw the ball more, but finding people to catch and throw isn’t an easy task, especially since in the last 14, 15 years in the system it has been 95 percent run. I’m a big proponent of, ‘If it’s not broken, don’t fix it.’ ”
Not every change is going to be related to strategy or scheme. Everyone has a different personality, and Kipf’s high-intensity style could light a spark under the Falcons.
“He’s very vocal and gets into it with the players a lot,” senior guard/linebacker Hunter Coombe said. “He gets us hyped. He’s very intense. It’s good.”
The word intense seems to go hand-in-hand when describing Kipf.
“Practices are run with a lot of intensity,” Carrabino said. “There is a lot of physicality, but there is with a lot of defenses. You can tell by the tone of practice that it’s a lot different.”
“I don’t feel pressure coming off a state title because I know what we have and what we are capable of. People have high expectations and expect success. To me, success is more than a state title. If we go 14-0 but don’t get better, it’s a state title but it’s not successful. I want kids who are going to compete and get better every day, and at the end of the season, if they are better football players, better student-athletes, better Catholics, better Christians, than we’ve done our job. That’s success.” – Adam Kipf
Success breeds expectations, and MHSAA championships sometimes breed unrealistic expectations. Teams don’t win an MHSAA title every year.
The Falcons have made the playoffs 14 of the past 16 years with double-digit win totals during nine of them. The program has become not just recognized regionally, but statewide.
The players reflect the attitude of a new season and a new challenge and said they refuse to look back.
“We have to totally forget about last year,” Coombe said. “This is a new team with the same goal, obviously, but we aren’t thinking about it. We’ll just go week-by-week and game-by-game.”
Carrabino, who rushed for 1,300 yards and 17 touchdowns last season, echoed those comments.
“I think you have to prove yourself every year,” Carrabino said. “Nobody has a set spot. You just have to give your all in practice.”
Senior quarterback/defensive back Austin Burger feels the same way.
“We feel no pressure at all,” he said. “We feel like we’re a different team from last year, but we are trying to keep the tradition.”
Tradition is important at SMCC. Giarmo was a player on the 1980 team that went 9-0 but failed to land a spot in the playoffs.
Kipf is one of three brothers who played football for the Falcons. It’s family.
“We’ve got 12 years in my family of playing football at this school, and now this will be my 10th of coaching football at this school,” he said. “Twenty-two years I’ve been a Falcons football supporter either through my family or myself, so it certainly means a lot to me.”
Maybe it’s the tradition – or maybe it’s the “band of brotherhood,” as Burger called it – but something special seems to happen to a bunch of young football players who don’t necessarily look like they should be championship football players.
“We don’t always have the best athletes or the biggest athletes or the fastest athletes, especially in this day and age,” Kipf said. “We have kids who are undersized for the most part, but they have heart and they work hard, and that’s what made our program successful over Coach Giarmo’s tenure. Between him and (former defensive coordinator) Scott Hoffman, they brought out the best in guys.
“They had guys on the field you would think had no business being on a football field. They bring out the best in our kids, and our kids give them everything they’ve got in order to succeed.”
Chip Mundy served as sports editor at the Brooklyn Exponent and Albion Recorder from 1980-86, and then as a reporter and later copy editor at the Jackson Citizen-Patriot from 1986-2011. He also co-authored Michigan Sports Trivia. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS: (Top) Monroe St. Mary’s coach Adam Kipf and his captains stand together earlier this month (from left to right): Hunter Coombe, Justin Carrabino, Kipf, Riley Woolford, Mitchell Poupard and Austin Burger. (Middle) The Falcons’ helmets will feature decals again after going without during the program’s recent past.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)