Northern Schools Find Solution in NMFL
September 6, 2019
By Chris Dobrowolski
Special for Second Half
With 17 schools spread across 11 counties, the Northern Michigan Football League has created an indelible footprint since it was born into existence five years ago.
The conference, made up of three divisions of schools in varying size, has been able to sustain and evolve despite an ever-changing football landscape up north that has made for a revolving door of membership from year to year.
“It continues to morph,” said Frankfort athletic director Dave Jackson, the conference’s commissioner and one of the founders of the league.
From the biggest schools in the Legends division — Benzie Central, Boyne City, Cheboygan, Grayling, Kalkaska, Kingsley and Traverse City St. Francis — to the smaller schools in the Leaders (Charlevoix, Elk Rapids, Frankfort, Mancelona and Maple City Glen Lake) and Legacy divisions (Harbor Springs, East Jordan, Inland Lakes, Johannesburg-Lewiston and St. Ignace) the NMFL has provided easy avenues for scheduling as well as good, competitive balance for the programs that call it home.
“The scheduling aspect is where I go back to it,” said Johannesburg-Lewiston football coach and athletic director Joe Smokevitch. “It’s just been huge for us. Going into 2020 and 2021 my schedule is full, basically with teams from within the conference. They’re not all division games. I am crossing over and playing those other schools. It’s really helped with scheduling. Not having to go far away to play somebody. You look at our schedule. We play some quality opponents. I think the conference is very strong from top to bottom.”
The idea for the league was hatched in 2012 between schools in the Lake Michigan and Northwest conferences. Both leagues were seeing problems from smaller schools trying to compete with larger ones, and neither side benefitting from the affiliation. So, the two merged as a 13-team league comprised of two divisions of similar-sized enrollments.
The league has rarely stayed intact from year to year, switching to the three-division alignment with the growth to 20 teams in 2016 when it absorbed the remaining teams in the Ski Valley Conference, as well as withstanding the loss of six schools to 8-player football in the span of four years.
“We’ve taken schools in the league that didn’t last very long,” said Jackson. “We took in Newberry and they lasted just a year, then suddenly they’re 8-man. We took in Gaylord St. Mary. We took in Central Lake. Those teams were just a year or two and suddenly they’re gone. Our constitution calls for a two-year process of getting out, but those teams that had to go 8-man, they’re out for the next year. So, suddenly you’re scrambling again, which is the one thing we were trying to keep from having to do because there is no planning when that last-minute 8-man decision comes along and schools decide to make that plunge. There’s nothing you can really do when a school says they’re going to do that. You can’t say, ‘Well, the constitution says … .’ They’re going to do what they need to do.”
Fortunately for the league, it has been able to find suitable replacements at every turn. In fact, Ogemaw Heights and Sault Ste. Marie are set to join in 2020 to become part of the Legends division, bolstering the league to a robust 19 schools. Kalkaska and Boyne City will slide over to the Leaders division and Frankfort — one of the smallest 11-player football teams in the state — is moving to the Legacy division.
“It made sense to apply,” said Ogemaw Heights athletic director Jon Studley, noting four future conference foes already are on this year’s schedule. “We’re very excited about the opportunity to be a part of that. We’re going to be able to create some rivalries.
“I think fans of northern Michigan football benefit the most. They’re seeing competitive football week in and week out.”
As the NMFL has shown, the quality of football being played within the conference is at a high level, too. At least one team from the league has reached the Semifinal round of the MHSAA playoffs every season. Boyne City was a semifinalist in Division 6 in 2014, while St. Francis has represented the league in the Semifinals in 2015, 2017 and 2018. In 2016 two teams advanced that far — St. Ignace in Division 8 and Maple City Glen Lake in Division 6 — with Glen Lake reaching the Finals before falling to Jackson Lumen Christi 26-14.
“I think we’re really starting to get some respect,” said Glen Lake coach Jerry Angers. “I’ve talked to the teams downstate that we’ve played, they want to come up and play us. They’re not saying, ‘This is going to be an easy game.’ They’re saying, ‘This is going to be a fun game, and they’re going to give us something.’”
There remains the possibility the league will undergo more changes before it more comfortably stabilizes. Some schools have expressed interest in joining, and the threat of losing members to 8-player football remains for a few of the smallest schools. It’s nothing the league hasn’t dealt with before, however. Jackson said it comes down to maintaining a commitment to the schools that are in the conference and carefully examining any growth that could occur.
“We had our big meeting in December, and one thing we talked about is how we have to look out for each other,” said Jackson. “We’re trying to guarantee that the league will provide eight of your nine games. In most cases the league is providing all nine of the games. So, you know you’re going to have somebody to play and you’re not going to have to go looking. There’s a time we may control 11-man football for everything north of Lansing. I don’t know. It continues to grow because teams are looking for that stability and consistency year in and year out, so they know who their games are with and they know who they play.”
Chris Dobrowolski has covered northern Lower Peninsula sports since 1999 at the Ogemaw County Herald, Alpena News, Traverse City Record-Eagle and currently as sports editor at the Antrim Kalkaska Review since 2016. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Charlevoix, carrying the ball, opened this season with a 40-26 win over Elk Rapids. (Middle) East Jordan got a step on Harbor Springs on this play last week, but the Rams emerged with a slim 34-33 win. (Photos by Sports in Motion.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)