Orchard View Buy-In Reaps Big Turnaround
October 30, 2019
By Tom Kendra
Special for Second Half
It was far from love at first sight.
When returning Muskegon Orchard View standouts like senior Dayton Rose and junior Owen Swanson first met their new varsity football coach Fred Rademacher back in January, they weren’t so sure what to expect moving forward.
“I was very skeptical,” said Rose, who at 6-foot-2 and 225 pounds was asked to move from tight end back inside to guard in Rademacher’s wing-T offense. “I caught a lot of passes last year, and I really didn’t want to go back to the wing-T.
“Then I told him that I was a second-team all-state punter. He told me: ‘That’s nice, but I don’t punt.’ At that point, I was really wondering about this dude.”
Fast forward to present day, and there’s overflowing mutual admiration between team and coach at this eastern Muskegon County school district, which had emerged as a mid-sized state powerhouse for a solid decade from 1995 to 2005 before falling off the map.
The Cardinals are not only back in the MHSAA Playoffs after a 10-year hiatus, but they returned in style improving from 2-7 last fall to a perfect 9-0 this regular season. OV is ranked No. 2 in Division 4 heading into Friday night’s home showdown against No. 7 Sparta (8-1).
“We have a great senior class,” said Rademacher, whose most recent head coaching job was at Hastings, where he was 44-43 over nine years. “There are 14 seniors that are great football players, and they like to work hard. You add in a coaching staff that has bought in and an administration that is backing us, and it’s a formula for success.”
Orchard View opened the season with a hard-fought home win over Spring Lake, then went on the road for three straight weeks – coming home a perfect 4-0 after wins over Kent City, perennial power Muskegon Catholic Central and Belding.
The Cardinals did it on the field by ditching the spread offense and going back to the wing-T, which they ran to so much success under John Shillito (making the MHSAA Finals in 1995 and 1999) and Matt McDonald (winning the school’s lone championship, in Division 4 in 2004).
Rose, a dominating pulling guard, is one of six seniors among the starting front seven on offense – with the only underclassmen junior guard Jayshawn Sandin-Davis. The other starters up front are center Jordan Tuttle, tackles Dominic Baushke and Xavier Ruiz and ends AJ Herrera and Hayden Stanfield.
The ground game is keyed by the 1-2 punch of shifty junior fullback Brendan Hyatt and bruising senior halfback Edmari Mitchell, along with regular subs in senior Alex Andrews and sophomore Darius Williams.
“I like my backs to be unselfish,” said Rademacher, 51, who was an assistant at East Kentwood for four years under Shillito before taking the Hastings job. “They have adopted my viewpoint that it doesn’t really matter who scores the touchdown as long as we score a touchdown.”
Rademacher is a Flint native whose father, Fred, was the first varsity football coach at Flint Powers Catholic. His varsity assistants include OV principal Dan Bolhuis and defensive coordinator Brian Andrews, along with Morgan Wansten (running backs and defensive line), Eric Prow (offensive and defensive lines) and Pete Vellenga (defensive backs and offensive line).
The trigger man for the Cardinals is Swanson, who has done an admirable job distributing the ball and carrying out all of the fakes that are an integral part of the wing-T. He has been deadly on keeper runs, and his strong arm adds another dimension to the attack – which may be required to win a loaded District that also includes Grand Rapids Catholic Central, which has won two Division 4 titles over the past three years.
“I love to throw the ball, like any quarterback, so I wasn’t real happy at first about the new offense,” said Swanson, who plays four sports – football, basketball, bowling and baseball. “But going 9-0 makes up for everything.”
The Cardinals capped their turnaround tale with a 32-20 home victory last week over North Muskegon. OV raced out to a 24-0 lead in that game, before NM rallied back behind the arm of senior quarterback John Hayhurst.
Rose, the leader of the Cardinals’ defense at middle linebacker, knows that unit is going to have to play much better pass defense against Sparta, which is led by four-year starting quarterback Jakel Davis.
The secondary of Hyatt and Andrews at safety and Brendan Nelson and Williams at cornerback will be put to the test, both in coverage and in knowing when to come up and fill on keeper runs.
True to his coach’s word, Rose has punted just three times the entire season, as Rademacher has chosen to go for it on fourth down from all over the field.
Rose said he and his teammates have come to understand that there is a method to their new coach’s madness, and that belief has produced a new-found confidence in the OV program. Rademacher got a head start on preparation this week, skipping the team’s playoff selection show watch party Sunday to map out this week’s practice plan.
“He’s a little weird, and it takes awhile to get to know him,” concedes Rose, who hopes to continue playing football at the Division II or Division III college level next year. “I mean, we have no music at our practices and he doesn’t get any of our jokes. He is the definition of an old man. But hey, we’re winning.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Senior guard Dayton Rose pulls down the line as Alex Andrews gets a handoff from quarterback Owen Swanson during Orchard View’s 42-35 win at Belding on Sept. 20. (Middle) First-year coach Fred Rademacher (gray hat) talks to his team during that Cardinals' win. (Below) Orchard View is back to playing wing-T football as the backfield, from left, of Alex Andrews, Brendan Hyatt and Edmari Mitchell get their proper spacing before a play during a 32-20 win over visiting North Muskegon on Oct. 25. (Photos by Katie Ream.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)