'Patriot Game' Unites Traverse City Rivals
September 9, 2016
By Geoff Kimmerly
Second Half editor
Twenty years ago this fall, Traverse City Central and Traverse City West faced each other in varsity football for the first time as new communities created by the split of the former Traverse City High School.
As was inevitable, the resulting rivalry has become one of the state’s most competitive, with West holding a 12-7 edge in varsity football after winning the first four games of the new series. But an idea five years ago to make the game about more has given an entirely new meaning to the annual neighborly get-together.
The “Patriot Game” was an idea first stoked by West football coach Tim Wooer, who suggested a military salute game in 2012 after the death of U.S. Marine Justin Hansen, who had been serving in Afghanistan and was one of Wooer’s players when the latter formerly coached at Kingsley.
Historic Thirlby Field was packed with 10,000 fans for that first Patriot Game, played Week 6 that fall. And it was just a start.
The Patriot Game has grown to also honor first responders, including police, fire and medical personnel, and for more reasons than football has become the game for the 3,000 students who attend either Central or West.
In their words, two of those students – Central senior Sarah Berry and West senior Dani Priest, the governors of their school’s respective student senates – explain why the Patriot Game has grown to mean so much, and also what it says about their communities.
Both Berry and Priest have attended all four Patriot Games, and of course will be on hand tonight after a full day of festivities at both schools. (Watch the game live with subscription on MHSAA.tv.) The game again is played at Thirlby, which is the shared home of Central and West as well as Traverse City St. Francis and has been hosting football games since 1896.
Priest: “My favorite memory of the Patriot Game was freshman year. Thirlby Field in itself is just a field where not many high school kids get to experience (that kind) of opportunity, because it an incredible thing that we share between the schools. The stands were completely filled, it was my first-ever high school football game, it was under the lights, it was 500+ kids from West, 500+ kids from Central. The whole community (went) back and forth, back and forth, the game was incredibly close and then West ended up winning (17-14). That was the only game since I’ve been in high school that we’ve won. The feeling after that was incredible especially because I was a freshman and it was new; there were no words. … Especially since our community is so intimate and small, that adds another component. No matter what, because we’re in the same conference, we’re going to play each other. But what is so important about the Patriot Game itself is the students are so involved in this game.”
As has become tradition, the student sections will wear patriotic colors – tonight, West will be a sea of Blue and Central of red. The schools hold various fundraisers, including selling T-shirts leading up to the game. Money raised this year will be donated to Veteran 2 Veteran, a local program that sets up mentors for veterans as they return to civilian life.
Berry: “Last year I helped to build a memorial at our field, so that was really special and really awesome to present that to the veterans who were at the game. This year, something that I think is going to be really special is we’re doing a thing called ‘Bucks for Vets.’ We’re going to bring all the student senators and run through the stands for two minutes and get all the donations from as many people as we can to go toward this organization. The organizations that we support every year are chosen through a council. I’ve been on the council for three years now and meeting with all of the organizations. They’re able to pitch to us why they need the money, where they’re going to use the money so it will affect veterans in the area, and we’re able to choose what organization – they all deserve money – but what organization needs the money. So all of the money from the game is going toward them and not just extra new special things.”
Classes began Tuesday, giving student officers at both schools limited time to drum up enthusiasm for today’s events – although there’s already ample buzz. Both schools will hold assemblies today. At Central, veterans and first responders will be welcomed in to tell some of their stories. At West, student leaders will hold more of a pep rally to make sure the entire student body, especially new classmates, know details for the night and why they should be there.
Berry: “We have an assembly every year right before the game where we honor all of our veterans and all of our first responders, and I think that really explains to (students) why it’s such a big deal. During that assembly, everyone is completely silent. They have so much respect. Our whole school still talks about how astounding that assembly was to thank all of them (last year), and I really think they know how much it means. It’s really hard not to be emotional about it during the assembly because we have families that come in and they lost a loved one in a war, and we have people who came back from combat a few years ago, so it’s really easy to understand how much it means to everyone. Normally, all of our other assemblies, people are rowdy, (but) this one assembly everyone has so much respect. It’s amazing. You always hear, ‘Oh yeah, the veterans are losing their lives in the war. They’re fighting for our country. They’re risking their lives.’ But to actually hear from someone who has experienced the death firsthand, it really opens your eyes.”
Both teams are 2-0, and this will be the first time they'll match up with perfect records. Both also are expected to contend in the Big North Conference; Central won the league title and West was third a year ago. But those teams make up only a part of what is, of course, an educational event.
Priest: “What we learn from the Patriot Game is there’s so much more than just high school. There’s so much more than just a Central/West rivalry. There are people out there fighting for our country, and we all stand together. Both of our schools are at one place realizing there’s more than just us. We have to be thankful that we have the opportunity to be at this game, cheering on our teams.”
Berry: “People definitely learn a lot about respect. You definitely notice how much respect everyone has during the game, toward other people; it’s amazing. Definitely in past years, I’ve learned how much veterans do for us. And not only veterans, but the responders, police, everyone. It’s astounding. I guess I just wasn’t aware previously how much they really risk and how much they really do. That’s the main thing I learned, and I think a lot of people in the school could say the same thing. And you really learn a lot about your community as well. (The game) is sold out every single year. The student sections are covered in a sea of blue and red, and you just learn how much support can be given to our community.”
Ticket sales at the stadium gate begins at 2 p.m. Veterans, reservists, active military and first responders will be admitted free of charge through special entrances, and later student senators from both schools will camp out at the entrances to make sure no special guests are waiting in line when festivities begin. A motorcade of American Legion Riders, local motorcycle police and North Flight emergency medical transport personnel will ride into the stadium, and colors will be presented by member of the U.S. Coast Guard Color Guard and first responder Honor Guard.
As the West marching band plays, student senators from both schools will form a tunnel for veterans and first responders to walk through as they enter the field and then line up at the 50-yard line, where they will be greeted by both football teams.
After the playing of taps and a memorial announcement of names, the junior varsity football teams from both schools together will take hold of a giant American flag stretching sideline to sideline as the band plays the national anthem. There will then be a flyover before the coin toss and opening kickoff.
Berry: “I think doing (the Patriot Game) with West makes it extremely special. Because not only do we have friends on the other side, but using the game in this way is extremely smart. We’re able to come together for a common cause, on common ground, in that we want to honor all these people and honor what they’ve done for us, and that really ties it all together. … I’ve been asked if I want more people to be in the student section from Central supporting the veterans or more people from West, but really, we want everyone there. We want everyone to do well. We want everyone to be able to thank everyone, and it’s just an extremely supportive thing. Of course we want to win, but win or lose, it’s a great experience.
Priest: “I think what makes it special with Central is honestly, we know these kids. We see them, we’re friends with them. The only thing that makes us different is we go to different schools. We live in the same town, we do the same things, in our free time we go to the same ski hills, we go to the same beaches, we go to the same restaurants, we see each other around town, we participate in the same social events. Seeing your friends and people that you care about as well, not only as your rival but you care about them, makes it so much better.”
An estimated 100-150 veterans and first responders attended the 2015 Patriot Game, and 150 or more are expected tonight with moderate temperatures and mostly clear skies expected. The schools are preparing for a crowd that could eclipse 8,000 fans total.
Priest: “I know people who don’t have kids in high school. My neighbors, actually, have elementary school kids, and they’re like, ‘We’re coming to the game. We bought T-shirts.’ Because they just want to help out with the cause. It’s broadcast on the news, it’s on the radio, it’s everywhere. It just shows so much how no matter if it’s your school or if it’s your kids, people just want to get involved and they want to know how they can help.”
Berry: “It explains so much about Traverse City’s personality and just how giving the entire community is, and accepting. Traverse City is such a special place in that everyone comes at you with open arms. Our community is so giving towards veterans. The hearts of everyone grow bigger during this game. Going there can definitely affect the way you view the city.
“There’s so much love in that stadium. And everyone wants to be there. It’s the event of Traverse City for the high schools. If you’re going to go to any of the games, I would tell you, you have to be at the Patriot Game.”
Click for more information from the Patriot Game website.
PHOTOS: (Top) Traverse City Central players shake hands with veterans before the first "Patriot Game" in 2012. (Top middle) Junior varsity players from Central and West hold the giant flag during last season's national anthem. (Middle) West players converge on a Central ball-carrier in front of a packed Thirly Field in 2015. (Below middle) A helicopter provides a fly-over as the Traverse City Central band takes the field. (Below) Students dress in blue and red in support of veterans and first responders saluted during the game. (Photos by Rick Sack/TC Rick Photo.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
2025 Made In Michigan
July 28: Union City to Omaha: Skirka Takes Murray State Baseball to 1st College World Series - Report
July 22: TC West's Wheelock Still 'Living My Dreams' as CMU Assistant Soccer Coach - Report
July 17: Stevenson's Travels Following Lake Orion Success Include Space Force, Penn, NYC - Report
July 15: 'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide - Report
July 10: Feeding 'Drive to Win,' Loy Norrix Grad Morgan Impresses with Strong USBC Showing - Report
July 9: After Blazing Multiple Volleyball Trails, Bastianelli Charting Next Career Path - Report
PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)