The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
The Cool Thing To Do
November 9, 2012
Last year the MHSAA Student Advisory Council suggested the MHSAA conduct a “Battle of the Fans,” and under the supervision of Andy Frushour and assistance of Geoff Kimmerly, Andi Osters and other MHSAA staff, the campaign was a tremendous success.
Nineteen schools submitted applications, a process which required communication within the school district about what is and is not suitable behavior at school-sponsored events, and then a coordinated effort to produce a video of the school and its cheering section in action last winter.
These videos have been viewed on YouTube more than 25,000 times, and more than 8,500 voted on Facebook for the student section they most favored.
The result was not only better sportsmanship at these schools, it made being at the games the “cool” thing to do. Student attendance increased, and student behavior improved. A double win no matter what happened between the teams on the court.
With the attention being given to student cheering sections during the MHSAA’s 2012 regional sportsmanship summits – attracting 1,000 students from more than 100 schools at four sites during October and November – we expect dozens more schools to compete in the 2013 “Battle of the Fans” – building up student cheering sections, guiding students in positive ways and producing videos that try to convince Facebook voters and Student Advisory Council judges that theirs is the best student support group among MHSAA member schools.