The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Criticism
October 18, 2011
The phrase “throw in the towel” comes from the sport of boxing. It recalls a manager throwing a towel into the ring to stop a bout in which his boxer is getting badly beaten.
Over the years I watched a lot of administrators of schools and school sports throw in the towel as they’ve watched their ideas and ideals get bruised and battered, and as they suffered constant and frequently unfair criticism.
Criticism is a fickle thing. It can be motivating or maddening. To some people criticism is one or the other; to other people criticism sometimes has a positive effect, sometimes the opposite.
Criticism from a well-informed source who has tried to see the matter from multiple perspectives and who delivers the opinion privately will almost always have two positive effects. First, it will influence future thought processes and decisions. Second, it will establish a closer relationship – even a good friendship – between the parties.
It is criticism based on bad information or from a biased viewpoint delivered by gossip or in group settings that is least productive to the cause and most poisonous to the community.
But even bad news badly delivered can be motivating. While sometimes it may give rise to brief thoughts of “why bother?”, it more often motivates me to work harder, to serve better, to think wider and deeper, and to give more. This reaction is a result of many life experiences, including school and college sports participation.
Those of us who played competitive athletics were subject to much criticism throughout our playing careers. Sometimes it was unfair, and we learned to rise above it. But usually the criticism was from a coach who knew his or her stuff, who thought we could do better, and who was giving us the information to become better. While some people merely survive criticism, competitive athletics can teach us how to thrive on it.