Who’s the Customer?
February 18, 2014
“If you ask your board, ‘who are your customers?’, you are likely to hear a lot of comments and no consensus.” That’s what I heard a speaker say to a group of association leaders last summer; and it has set me on a course of asking different groups this question: “Who is/are the MHSAA’s customers?” We allow respondents to allocate up to 100 points so they can give weight to their responses. Here’s what I’ve learned so far.
The board of directors of the Michigan Interscholastic Athletic Administrators Association (MIAAA) rated athletic directors as the top customer of the MHSAA (by a wide margin), followed in order by student-athletes, coaches and officials.
By an even wider margin, the MHSAA Student Advisory Council named student-athletes as the MHSAA’s top customer, followed by athletic directors and coaches tying for a distant second, and officials an even more distant fourth.
And the MHSAA’s governing body, the Representative Council, agreed that student-athletes are the top customer. Athletic directors were second, coaches third and officials fourth.
I suppose that when we ask audiences of coaches or officials or principals or others who they believe is or are the MHSAA’s customer(s), there will be some variation in the order of things. But I think we can already discern a comfortable pattern so far: everyone puts a premium on student-athletes. And that’s as it should be.
The MHSAA is unique among the state’s educational groups – we’re not an association of school boards only, or superintendents only, or principals only, or athletic directors or coaches or any other single group. We’re an association of schools, undertaking to represent all those groups and student-athletes themselves.
The National Anthem
November 1, 2016
The National Anthem has been in the news this fall ... across the nation when players have demonstrated discontent during its playing at sporting events ... in Michigan over administrators' decisions about how frequently it was played when multiple sporting events were at the same venue on the same day or night.
Frankly, my biggest complaint is not about peaceful demonstrations of deeply felt feelings. And my complaint is not about game management determinations to have the National Anthem played or performed just once when there is a JV and varsity double-header at a site.
In fact, I welcome those debates, because at least it causes people to think. For my biggest complaint for many years has been the lack of thought that goes into most occasions when the National Anthem is a part of sporting events. How casual we often are. The National Anthem is so frequent and routine at most high school events that, sometimes, spectators barely notice.
I don't mind that most spectators don't sing the National Anthem – it's an almost un-singable song. And the words – glorifying war – are hardly what I'd like recited at sporting events, which too often are stupidly equated with war.
What I do mind is forgetfulness, both of the sacrifices that have secured this free country and of the toleration for freedom of expression that our secured freedom protects.