Classes Still Create Hoosier Hysteria
July 27, 2017
By Rob Kaminski
MHSAA benchmarks editor
This is the fourth part in a series on MHSAA tournament classification, past and present, that will be published over the next two weeks. This series originally ran in this spring's edition of MHSAA benchmarks.
Twenty years ago, Bloomington North High School won the Indiana High School Athletic Association boys basketball championship, defeating Delta 75-54 at the RCA Dome in Indianapolis.
The date, March 22, 1997, is at the same time revered and disdained by traditionalists in the state who saw it as the last schoolboy championship game the state would ever host.
That’s how devout the game of basketball, particularly interscholastic basketball, had become in the Hoosier state during the 87 years a state champion – one state champion, to be precise – was crowned.
Following that 1997 season, the IHSAA moved to a four-class system for its roundball tournaments, like so many of its state association counterparts had done years earlier.
It would be shocking to find more than a small percentage of current high school basketball players around the country unfamiliar with the iconic movie Hoosiers, even though the film is now more than 30 years old.
And, the storyline for that blockbuster unfolded more than 30 years prior to its release, when small-town, undermanned Milan High School defeated Muncie Central High School 32-30 in the 1954 IHSAA title game.
Perhaps it’s because of the David vs Goliath notion, or the fame of the movie that replaced Milan with the fictional Hickory and real-life star Bobby Plump with Hollywood hero Jimmy Chitwood, or the simple fact that Indiana had something other states didn’t.
Whatever the reason, plenty of opposition remains to this day to basketball classification in the state.
The fact is, the small rural schools were regularly being beaten handily by the much larger suburban and city schools as the tournament progressed each season.
Small schools also were closing at a rapid rate following the state’s School Reorganization Act in 1959, as students converged on larger, centralized county schools. From 1960 to 2000, the number of schools entering the tournament dropped from 694 to 381, and in 1997 a total of 382 schools and 4,584 athletes began competition at the Sectional level (the first level of the IHSAA Basketball Tournament).
It was at the entry level of the tournament where school administrators felt the pain of the new class system, but not necessarily for the same nostalgic reasons as the fans who either attended or boycotted the tournament.
At the Sectional round of the tournament, the IHSAA was culling just 2 percent of the revenue, with the participating schools splitting the balance. So, when Sectional attendance dropped by 14 percent in that first year of class basketball, many schools realized a financial loss. It was money they had grown to count on in prior years to help fund various aspects of the department.
Schools cumulatively received more than $900,000 from Sectional competition in 1998, but that total was down from more than $1 million in the last year of the single-class tournament.
Yet, the current format provides a great deal more opportunity and realistic chances at championship runs for schools of all enrollments.
To date, 60 additional teams have championship or runner-up trophies on display in school trophy cases around Indiana.
That was the mission in front of then-IHSAA commissioner Bob Gardner (now National Federation executive director) once the board made its decision: to give thousands more student-athletes the opportunity for once-in-a-lifetime experiences.
As any statistician knows, figures can be manipulated to tell any side of a story. Declining attendance in year one of class basketball is such a number.
The truth is tournament attendance had been on a steady downward spiral since its peak of just over 1.5 million in 1962. By the last single-class event in 1997, the total attendance was half that.
The challenge then and today, as it is for all state associations, is to find that delicate balance for those holding onto tradition, those holding onto trophies, and the number of trophies to hand out.
Editor’s Note: Stories from the Fort Wayne Journal Gazette in 1998 and from a 2007 issue of Indianapolis Monthly provided facts in this article.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.