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Pixellot Productions On Rise

September 19, 2018

By John Johnson
MHSAA Director of Broadcast Properties

A year ago, Pixellot – the automated production solution for schools wishing to stream live video of their athletic events on the NFHS Network and MHSAA.tv – was in use at six schools across Michigan.

With the new school year underway, nearly two dozen schools are actively streaming events using Pixellot, with half of those schools streaming indoor and outdoor events. Several schools have more than two Pixellot units in place.

“Schools are finding that Pixellot provides a great opportunity to get a lot of their games out to their fans in a way they could never achieve,” said Mark Uyl, executive director of the MHSAA.  “We have some schools which are using a mix of their traditional, student-staffed, School Broadcast Program efforts along with Pixellot to be able to add subvarsity coverage; and schools going exclusively with Pixellot with installations at multiple venues.”

Pixellot units use from two to four High Definition cameras that cover the length of the playing surface and then focus on the ball and player movement to deliver the action. The unit communicates with the scoreboard to insert a time and score graphic on the screen. Ambient audio is picked up by the device, but the commentary of the public address announcer or the radio style play-by-play of an in-person announcing team also can be patched in.

All that has to be done from a school’s perspective is type in the event schedule and promote the fact that the games are available on MHSAA.tv. Pixellot does the rest. The unit also can be set up to isolate a camera on a fixed location, which allows for activities like cheer and wrestling to be streamed.

Schools actively engaged in Pixellot productions now include: Ann Arbor Greenhills, Bloomfield Hills Cranbrook Kingswood, Brighton, Calumet, Dollar Bay, Frankenmuth, Freeland, Fremont, Grand Blanc, Grand Rapids NorthPointe Christian, Harrison, Howell, Kalamazoo Christian, Macomb Lutheran North, Manchester, Norway, Novi, Otisville-LakeVille, Ovid-Elsie, Plainwell, Saginaw Heritage, Saline, Stevensville Lakeshore, Warren DeLaSalle and Williamston. Schools using indoor and outdoor units include Cranbrook Kingswood, Frankenmuth, Freeland, Grand Blanc, Howell, Manchester, Norway, Novi, Ovid-Elsie, Plainwell, Saginaw Heritage, Saline and Stevensville Lakeshore. Additional schools will have their Pixellot units coming online soon.

More than 70 percent of the programming taking place this week on MHSAA.tv will be Pixellot productions, featuring a football game Friday evening with two of the top-ranked Division 1 teams facing off for the top spot in the Saginaw Valley League’s Red division. Grand Blanc hosts Davison at 7 p.m. Both teams are 4-0 overall and 2-0 in league play, tied with Lapeer for first place.

Here’s this week’s MHSAA.tv schedule of video streams being produced by School Broadcast Program members and the NFHS Network:

Tuesday - Sept. 18

Wednesday - Sept. 19 

Thursday - Sept. 20

Friday - Sept. 21

Saturday - Sept. 22

Monday - Sept. 24

Tuesday - Sept. 25

All sporting events – live or delayed - are available on a subscription basis only for their first 72 hours online. They become available for free, on-demand viewing approximately 72 hours following their completion.

NFHS Network subscriptions begin at $9.95 a month. Subscribers will have access to all live video and streaming statistics across the country. All content becomes available for free, on-demand viewing 72 hours after being shown live. School Broadcast Program participants also will be selling Season and Annual Passes at a discounted rate. A portion of every subscription sold by a school goes to benefit its program. 

Highlights of games broadcast during the past week by MHSAA School Broadcast Program contributors feature a pair of close football contests – Marquette’s 36-35 overtime win over Escanaba and Howell topping Novi, 21-17 – and a volleyball match with Lake Orion defeating Oxford, 3-0.

Highlights can be found each week on the MHSAA.tv website, the home page of the MHSAA Website, and the MHSAASports Channel on YouTube.

A complete list of participating schools can be found on the School Broadcast Program page of the MHSAA website.

This collage shows TV broadcasters from five MHSAA events over the years, including four speaking into microphones during game coverage and a fifth of the football playoff selection show..

Century of School Sports: MHSAA's Move to TV, Now Internet, 60 Years Old & Growing

By Jon Ross
MHSAA Director of Broadcast Properties

June 3, 2025

On any given day during a sports season, you can choose from nearly 100 high school sporting events in Michigan to watch online.

More than 600 high schools are partners with the NFHS Network, and their freshman, JV, and varsity games all air live on that platform. In fact, since the MHSAA joined the Network in 2013, more than 216,000 events from Michigan have aired, trailing only Georgia and California. During the 2023-24 school year alone, nearly 47,000 events from Michigan were on live.

The NFHS Network is also home to the Finals in boys & girls cross country, boys & girls soccer, boys & girls Lower and Upper Peninsula swimming & diving, girls volleyball, 8-player football, competitive cheer, gymnastics, ice hockey, skiing, wrestling, baseball, softball, boys & girls lacrosse, and track & field. And starting with the 2025-26 school year, Finals in field hockey, boys volleyball, 11-player football, and boys & girls basketball will also air on the Network.

But it wasn’t always this easy to have so much content on your phone, computer, or TV.

During the mid-1950s, the MHSAA Representative Council began to explore the possibilities of having the Boys Basketball Finals televised. The Council discussed ideas of having all four classes broadcast to statewide audiences, and creating a modest new revenue stream while protecting existing ticket sales, which was already happening in some states.

It wasn’t until 1961 that a proposal from WJIM-TV in Lansing was approved by the Council on a one-year “experimental” basis.  All four title games would be shown, with WOOD-TV in Grand Rapids, WPBN-TV in Traverse City and WTOM-TV in Cheboygan joining the network. Since the games were already sold out, a rights fee to protect against lost ticket sales was waived.

No live television took place in 1962, but Michigan State University’s WMSB-TV recorded the games to be shown the following day.

In 1963, only the Class A Final was televised on six stations – WXYZ-TV, Detroit; WJRT-TV, Flint/Saginaw/Bay City; WJIM-TV, Lansing; WOOD-TV, Grand Rapids/Kalamazoo; WWTV, Cadillac; and WWUP-TV, Sault Ste. Marie. At least one station – WXYZ (the flagship station of the network) – could make only a two-hour time slot available, and when that window closed, the broadcast ended before the end of the contest.

From 1964 through 1974, Final games were televised on anywhere from two to four stations, with MHSAA BULLETIN accounts listing WZZM-TV in Grand Rapids as the originating party most years up to 1970, and WOTV-TV in Grand Rapids from 1971-74. The BULLETIN reported that 10 stations carried the Class A game in 1968, and the number of stations varied for the other three games. Flint, Detroit and Cadillac were other markets in which games were regularly shown.

In 1975, the MHSAA struck up a relationship with Public Broadcasting for the games for seven years, with WCMU-TV in Mount Pleasant coordinating the network that included affiliates in Allendale, Detroit and University Center the first year. Stations in Alpena, East Lansing and Marquette would later be involved. WFUM-TV in Flint would assume responsibility for the network in 1981, and also produced one year of the MHSAA Football Finals at the Pontiac Silverdome.

The games went back the commercial air waves in 1982, originated by WILX-TV in Lansing and carried by stations in Cadillac, Flint and Grand Rapids. The Grand Rapids affiliate, WXMI-TV, would assume control of network operations from 1986 to 1989, and included live telecasts of the Girls Basketball Finals in its market.

When the Boys Basketball Finals moved to The Palace of Auburn Hills in 1990, Palace Sports & Entertainment produced and distributed the games statewide with WKBD-Southfield as the flagship station. At the same time, the MHSAA began to produce Finals in girls basketball, volleyball, soccer, ice hockey and other sports to be shown live and delayed on Pro-Am Sports (PASS Sports). Football Finals and the Football Selection Sunday Show also aired for several years on PASS. (A large collection of those games are available to view on the MHSAA YouTube channel.)

In 1998, the MHSAA began a 28-year partnership with Fox Sports Detroit (which became Bally Sports Detroit in 2021 and FanDuel Sports Network Detroit in 2024). Fox Sports broadcast Boys and Girls Basketball Semifinals and Finals and Football Finals, and also produced the football playoffs selection show during this time.

Starting in 2007, the MHSAA created the School Broadcast Program – which allowed schools to provide content to Comcast, which aired the games throughout the state on a delayed basis.

Six years later, the NFHS Network was born – with Michigan one of the founding states. The Network has shared nearly $1.5 million dollars with partner schools since the Network’s start.

In 2017, the addition of the Pixellot camera – an automated unit equipped with multiple high-definition cameras that operates without human assistance by focusing on the ball and player movement – sped up the number of schools supplying content to the Network. Otisville LakeVille Memorial in 2017 became the first Michigan school – and one of the first nationally – to implement the technology that now broadcasts events from fields and gyms all over both peninsulas.

But perhaps the most rapid acceleration of digital broadcast presence occurred during the COVID-19 pandemic, which led to live audience limits during much of the 2020-21 school year and made putting events online a must so families and friends could follow the action. And following that rapid rise in live streaming, the number of broadcasts has only continued to grow.

For those unable to attend a game in person, it’s never been easier to watch the game from home or anywhere with an internet connection.

(Retired MHSAA Director of Broadcast Properties John Johnson contributed significant research to this report.)

Previous "Century of School Sports" Spotlights

May 27: Upper Peninsula Helps Make Michigan's School Sports Story Unique - Read
May 20: From Nearly A to Z, Schools Repped by 221 Nicknames - Read
May 13: These Record-Setters were Nearly Impossible to Defeat - Read
May 6: 200+ Representatives Fill All-Time Council Roster - Read
April 29: MHSAA Programs Prioritize Health & Safety - Read
April 23: Patches Signify Registered Officials' Role in MHSAA Story - Read
April 16: Student Advisory Council Gives Voice to Athletes - Read
April 9: State's Storytellers Share Spring Memories - Read
April 2: Sharp Leadership Synonymous with MHSAA Success - Read
March 25: Athletic Directors Indispensable to Mission of School Sports - Read
March 18: 2025 Finals Begin Next Half-Century of Girls Hoops Championships - Read
March 11: Boys Basketball's Best 1st to Earn MHSAA Finals Titles - Read
March 5: Everything We Do Begins with Participation - Read
Feb. 25: Slogans & Logos Remain Unforgettable Parts of MHSAA History - Read
Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11: We Recognize Those Who Make Our Games Go - Read
Feb. 4: WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28: Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21: Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14: Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9: MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read

PHOTOS Clockwise from top left: (1) Mickey York and Matt Shepherd anchor the 2024 Football Selection Show on FanDuel Sports Network Detroit. (2) Fred McLeod and Stan Edwards call the 1998 Class AA Final on Fox Sports Detroit. (3) Natalie Kerwin reports from the sidelines at the 2023 MHSAA 11-Player Football Finals on Bally Sports Detroit. (4) Rick Berkey is on the microphone at Kellogg Arena in Battle Creek to call the 1992 Girls Basketball Class C Final. (5) Mark Crawford and Kim Kaye broadcast the 1999 Class C/D Competitive Cheer Finals from Grandville High School.