Clinic to Serve Voices of Our Communities
December 20, 2017
By Geoff Kimmerly
Second Half editor
Roger Smith was a senior at Lake Orion High School in 1993-94 when he got his first public address announcing opportunity, filling in for varsity boys basketball games after the longtime announcer decided to take a season off.
Tony Coggins was only a freshman when he grabbed the microphone for the first time – getting that chance when his dad, Flushing athletic director Dale Coggins, couldn’t find anyone else to announce middle school football games.
Steve Miller actually started as a game official during his senior year of high school at East Detroit, and is a college football official today – but with the PA bug keeping him in that part of the game as well.
All three have similar getting-started stories – they jumped in with little to no experience but with both feet, found mentors to emulate (including one in common, longtime MHSAA and Michigan State University voice Erik O. Furseth), and honed their craft over decades on their ways to becoming mainstays in their communities and regulars at MHSAA Finals in multiple sports.
Miller, Coggins and Smith will share those experiences and wisdom as instructors at the MHSAA’s Public Address Announcers Clinic on Jan. 6 at the MHSAA Office in East Lansing. The day will provide an opportunity not just for training, but for announcers statewide to come together and discuss the key contribution they make to high school sports all over our state.
“I don’t claim to be an expert, but I’ve done it enough years now too that I’ve had emergency situations and really odd requests,” Smith said. “I’m the only football announcer here (at Lake Orion), and I never get to get with my fellow colleagues. So it’s nice to have that network, to know there are other people out there who do it, and to learn from others and to see mistakes that I probably still am making and how to get better and situations I haven’t thought about.”
The clinic will use a curriculum developed by the National Association of Sports Public Address Announcers and focus on the role of the public address announcer, public address announcing expectations (school, state association and NASPAA), public address announcing philosophy, sportsmanship/NASPAA Code of Conduct, announcing Do's and Don'ts, scriptwriting and handling emergency situations.
Registration is limited to 75 attendees, but spots are available. Click for the registration form.
“The public address announcer helps set the tone for educational athletic events,” said John Johnson, MHSAA Director of Broadcast Properties. “At the high school level, we expect our announcers to inform everyone of what’s happening – not to entertain them – and to be a welcoming and reassuring presence. This clinic provides information they can’t get anywhere else.”
Miller initially hoped to work in sports television growing up, then switched lanes to education. He teaches mathematics and applied technology at Harrison Township L’Anse Creuse, where he started doing PA in 1999 for girls basketball games.
Coggins’ middle school football debut came in 1985, and 33 years later he’s going strong. Now in his 18th year announcing where he teaches at Holly, Coggins lends his voice to football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving events. Smith is in his 17th year back at his alma mater, where he teaches broadcasting. He primarily announces football and basketball although he’s helped with baseball, softball and swimming as well, using the opportunity to practice what he preaches to his students in the classroom.
“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.
“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”
Miller began learning his craft by attending MHSAA championship events and paying special attention to Furseth, the longtime and legendary voice of Football and Basketball Finals. Nearly two decades after getting his start, Miller also is the voice of University of Michigan men’s and women’s lacrosse and has announced MHSAA Finals in multiple sports since 2005.
In 2012, he officiated the Division 1 Football Final at Ford Field, then moved to the press deck to announce the Division 3 Final that night.
“There are a lot of great examples of how to do this at this level, and also not great examples,” Miller said. “The biggest issue is just doing it the right way and knowing what’s expected at our level – being the informational voice instead of the cheerleader. I was fortunate; I took the lead from guys like Eric who knew that was what was expected. And it just wasn’t my personality or my style to start yelling and screaming.”
The conference registration fee of $75 includes the NASPAA’s second edition of “The Voice Above The Crowd” – the official public address announcing manual for amateur sports – plus a one-year membership in the NASPAA and lunch.
All three instructors are members of the NASPAA and continue to announce MHSAA Finals in football, basketball, baseball and softball.
“I’m super honored to be involved in those kinds of events, to be able to provide a soundtrack to some of the biggest moments in people’s lives,” Miller said. “Knowing I’m providing a service is big for me, and it’s kinda neat being the invisible voice … the invisible soundtrack that helps make the experience special for them.”
PHOTOS: (Top) Steve Miller calls a basketball game during an MHSAA Finals weekend at the Breslin Center at Michigan State University. (Middle) While officials regulate action on the court, announcers like Roger Smith (lower left) call the shots from the PA seat.
Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.