MI Student Aid to Present MHSAA Media

September 1, 2016

By Geoff Kimmerly
Second Half editor

Just as the Michigan High School Athletic Association hopes students will pursue the many benefits of taking part in educational athletics, MI Student Aid – a division of the Michigan Department of Treasury – encourages students to pursue postsecondary educational opportunities by providing financial assistance toward attaining that goal.

Sharing in the desire to make Michigan students aware of all possibilities available, MI Student Aid has signed on to work with the MHSAA to present the opportunities provided by both to a statewide audience via the MHSAA’s radio, video, social media and online initiatives.

MI Student Aid – a part of the Student Financial Services Bureau located within the Department of Treasury – encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division.

Among MHSAA broadcast ventures that will be presented by MI Student Aid during the 2016-17 school year are the five-minute “This Week in High School Sports” program that airs on more than 80 radio stations statewide, and the weekly video highlights from Michigan programming produced for the NFHS Network, dispersed to statewide media and published online on the MHSAA Website.

“We value the life lessons learned on the athletic field, and MI Student Aid promotes continuing education for our student-athletes by providing financial assistance in pursuing those opportunities,” said John E. “Jack” Roberts, Executive Director of the MHSAA. “We are always seeking to make students and their families aware of all that can be gleaned from educational athletics, and we’re glad to provide an avenue for MI Student Aid to promote the options available to help in financing the continuation of their studies.”

In addition to radio and video contributions, MI Student Aid will have an on-site presence at MHSAA championship events throughout this school year and serve as the presenting sponsor of weekly football and boys and girls basketball statewide reports on Second Half.

MI Student Aid also will have an opportunity to connect with students and their families through a presence on the MHSAA’s social media platforms.

“We are extremely excited to be partnered with Michigan High School Athletic Association,” said Anne Wohlfert, Director of the Student Financial Services Bureau. “Students and families oftentimes encounter barriers when paying for college, and MHSAA provides a platform that allows our resources and services to be transparent, directly to the audience we are trying to reach. Our mission and values closely align with that of MHSAA, which made this partnership an easy decision. We are looking forward to a long-lasting, successful partnership with them.”

Click for information on MI Student Aid and connect with MI Student Aid via social media on Facebook and Twitter @mistudentaid.

Task Force to Promote Multi-Sport Experience

January 14, 2016

By Geoff Kimmerly
Second Half editor

Noting growing concerns for the health risks to young people who specialize too early and narrowly on a single sport, the Michigan High School Athletic Association is creating a task force to work throughout 2016 on promoting the benefits of multi-sport participation.

The task force is expected to develop strategies and tactics for the MHSAA and its member schools to deliver to coaches, athletes and parents that will demonstrate the high risks and limited rewards of early and intense focus on a single sport. A January 2017 campaign launch is anticipated.

The task force will be small in number but consist of both administrators and coaches who represent the diversity of schools and communities in Michigan. Their discussions will be monitored by MHSAA communications staff, who will be designing tactics to implement the ideas and initiatives that the task force discusses.

“For years it seemed educators were alone in promoting the multi-sport experience as the best for young people,” MHSAA Executive Director John E. “Jack” Roberts said. “Rather suddenly, these voices have been joined by high-profile coaches and athletes and supported by a growing body of research.

“Major college football coaches, members of the USA Women’s World Cup Soccer championship team, Hall of Fame pitcher John Smoltz, PGA golfer Jordan Spieth and others demonstrate to us that the multi-sport experience is the healthiest and happiest way to participate in youth sports.”

More than 40 national and international sports organizations have joined a movement called “Project Play” which advocates the multi-sport experience as the safer, healthier and happier sports participation journey. The task force also will benefit from its relationship with the Institute for the Study of Youth Sports at Michigan State University and with Sparrow Health Systems.

“The risks of over-specialization in sports – that is, a focus too early and too intense on a single sport – are greater than all other youth sports health risks combined,” Roberts added. “They need at least as much attention as we’ve brought to reducing the risks of heat stroke, cardiac episodes and concussions.”