Representative Council Approves Expansion of Personal Branding Activities for Student-Athletes
By
Geoff Kimmerly
MHSAA.com senior editor
January 27, 2026
The Representative Council of the Michigan High School Athletic Association has approved an expansion of personal branding activities (PBA) – also commonly referred to as Name-Image-Likeness (NIL) – allowing student-athletes at MHSAA member schools, effective immediately, to potentially benefit from such opportunities.
The MHSAA previously allowed some PBA opportunities, including the abilities for student-athletes to conducts camps, clinics and private lessons. The expanded policy allows student-athletes to capitalize on PBA through several more options as long as those activities are individual opportunities for individual students – while not disrupting competitive equity that would result from the creations of group activities including collectives and other pay-for-play opportunities now the norm at the collegiate level.
The topic of PBA/NIL had been discussed at length with membership over the last three years during MHSAA Update meetings and various other conferences with schools and their administrators. The Council had debated the possibility of these rule changes since the Michigan Legislature proposed amending state law to allow for student-athletes’ use of NIL in 2023, and also after closely monitoring similar developments in surrounding states.
“We have said from the start of this conversation that the MHSAA could be comfortable with a policy that provides individual branding opportunities for individual student-athletes, and this rule change provides those while excluding the possibility of collectives, and boosters and school people getting involved in those activities,” MHSAA Executive Director Mark Uyl said. “This is the essence of what NIL was supposed to allow in the first place, and we’re confident we’ve crafted language that allows true NIL opportunities without affecting competitive equity among our member schools.”
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
Schools, including coaches and other employees, are not allowed to solicit, arrange, negotiate or promote PBA activities on behalf of their student-athletes. Doing so may put that school’s MHSAA membership in jeopardy, in addition to rendering that student-athlete ineligible for MHSAA athletics.
“The MHSAA will guard the competitive equity we have promoted for more than 100 years, and take with the utmost seriousness any attempts to break or blur this rule,” Uyl said. “We have provided clear language and sufficient guidance on what is allowed to assist our schools as they navigate this ever-changing landscape.”
PBA associated with products, services, individuals, companies or industries deemed inappropriate, unsafe or inconsistent with the values and goals of interscholastic athletics, as determined by the MHSAA – for example gaming or gambling, alcoholic beverages and banned substances – are also prohibited.
All PBA activities must be disclosed to the MHSAA within seven days of an opportunity or contract for disclosure and approval. Schools may choose to have stricter rules regarding PBA if they choose to do so.
For more details on what is and what is not allowed, and frequently asked questions about PBA in regards to MHSAA regulations, visit the MHSAA Name, Image, Likeness page.
The Representative Council is the legislative body of the MHSAA. All but five members are elected by member schools. Four members are appointed by the Council to facilitate representation of females and minorities, and the 19th position is occupied by the Superintendent of Public Instruction or designee.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.
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MHSAA Winter Sports Start with Extended Basketball Schedules, New Wrestling Weights
By
Geoff Kimmerly
MHSAA.com senior editor
December 13, 2022
The addition of two games to basketball regular-season schedules and a new series of wrestling weight classes are likely the most noticeable Winter 2022-23 changes as an estimated 65,000 athletes statewide take part in 13 sports for which the Michigan High School Athletic Association sponsors postseason tournaments.
Girls gymnastics and boys ice hockey teams were able to begin practice Oct. 31, with the rest of those sports beginning in November – including also girls and boys basketball, girls and boys bowling, girls competitive cheer, girls and boys skiing, Upper Peninsula girls and boys and Lower Peninsula boys swimming & diving, and girls and boys wrestling.
A variety of changes are in effect for winter sports this season, including a several that will be noteworthy and noticeable to teams and spectators alike.
Basketball remains the most-participated winter sport for MHSAA member schools with 33,000 athletes taking part last season, and for the first time, basketball teams may play up to 22 regular-season games. This increase from the previous 20-game schedule allows more games for teams at every high school level – varsity, junior varsity and freshman.
Another significant change has been made in wrestling, as the majority of boys wrestling weight classes have been adjusted for this season in anticipation of a national change coming in 2023-24. The updated boys weight classes are 106, 113, 120, 126, 132, 138, 144, 150, 157, 165, 175, 190, 215 and 285 pounds. Only 215 and 285 remain from the previous lineup. There is also one change to girls weight classes, with the 255 class replaced by 235 to also align with national high school standards.
A series of notable changes will affect how competition takes place at the MHSAA Tournament levels. In hockey, in addition to a new classification process that spread cooperative and single-school programs evenly throughout the three playoff divisions, the MHSAA Tournament will employ two changes. The Michigan Power Ratings (MPR) will be used to seed the entire Regional round, not just the top two teams, and prior to the start of Semifinals, a seeding committee will reseed the remaining four teams in each division with the top seed in each then facing the No. 4 seed, and the No. 2 seed facing No. 3.
Bowling also will see an MHSAA Tournament change, as the Team Regional format will mirror the long-standing Team Final with teams playing eight Baker games and two regular games at both levels. And as also applied during the fall girls season, there is a new qualification process for divers seeking to advance to Lower Peninsula Boys Swimming & Diving Finals. In each of the three divisions, each Regional will be guaranteed 10 qualifiers for the Finals, with six more “floating” qualifier entries to be distributed to the Regionals that have one of the previous year’s top six returning Finals divers in their fields. If a team changes division from the previous season, any floating top-six spots are added to the six already allowed in the school’s new division.
A gymnastics rules change provides an opportunity for additional scoring during the floor exercise. A dance passage requirement was added in place of the former dance series requirement to encourage creativity and a more artistic use of dance. The dance passage requires gymnasts to include two Group 1 elements – one a leap with legs in cross or side split position, the other a superior element.
In competitive cheer, the penalty for going over the time limit in each round was adjusted to one penalty point for every second over the time limit, not to exceed 15 points. The new time limit rule is more lenient than the past penalty, which subtracted points based on ranges of time over the limit.
The 2022-23 Winter campaign culminates with postseason tournaments, as the championship schedule begins with the Upper Peninsula Girls & Boys Swimming & Diving Finals on Feb. 18 and wraps up with the Boys Basketball Finals on March 25. Here is a complete list of winter tournament dates:
Boys Basketball
Districts – March 6, 8, 10
Regionals – March 13, 15
Quarterfinals – March 21
Semifinals – March 23-24
Finals – March 25
Girls Basketball
Districts – Feb. 27, March 1, 3
Regionals – March 7, 9
Quarterfinals – March 14
Semifinals – March 16-17
Finals – March 18
Bowling
Regionals – Feb. 24-25
Finals – March 3-4
Competitive Cheer
District – Feb. 17-18
Regionals – Feb. 25
Finals – March 2-3
Gymnastics
Regionals – March 4
Finals – March 10-11
Ice Hockey
Regionals – Feb. 20-March 1
Quarterfinals – March 4
Semifinals – March 9-10
Finals – March 11
Skiing
Regionals – Feb. 13-17
Finals – Feb. 27
Swimming & Diving
Upper Peninsula Girls/Boys Finals – Feb. 18
Lower Peninsula Boys Diving Regionals – March 2
Lower Peninsula Boys Finals – March 10-11
Wrestling – Team
Districts – Feb. 8-9
Regionals – Feb. 15
Finals – Feb. 24-25
Wrestling – Individual
Districts – Feb. 11
Regionals – Feb. 18
Finals – March 3-4
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.3 million spectators each year.