Century of School Sports: MHSAA Blazes Trail Into Cyberspace
By
Geoff Kimmerly
MHSAA.com senior editor
January 9, 2025
When the MHSAA took its first footsteps into cyberspace in 1996 – and then officially launched MHSAA.com on Aug. 15, 1997 – the jump into the internet revolution was to help characterize the MHSAA’s focus on the future, according to a Muskegon Chronicle report quoting then-executive director Jack Roberts.
Predicting how that future would quickly and continuously unfold may have been anyone’s guess. But over the next nearly three decades, MHSAA.com has grown, evolved, added a companion website and then united them into a single valuable landing spot not just for those who work to make our games happen, but the millions who cheer for them as well.
The first rendition of an MHSAA website reached the World Wide Web during Fall 1996 with an American Online (aol.com) URL and included rankings for the MHSAA Football Playoffs. The official version 1.0 of MHSAA.com launched just about a year later, anchored by what would be the website’s priorities for the next 15 years – an area titled “Administration” containing tools primarily for school administrators, a “Services” section highlighting sportsmanship, scholarship and safety; and “The Games” that included sport-by-sport details on rules changes, tournament assignments and historical information.
The MHSAA reported more than 12,000 visitors to its online home during October 1997 – about 400 daily, with the weekly football rankings the largest draw. A little more than a year later, in November 1998, the MHSAA enjoyed its biggest month to date with more than 2,500 visitors daily to climb past 850,000 since the launch of the website. More than 58,000 of those views came during the release of that season’s Football Playoff pairings, and another major draw was the “Games Wanted” page listing teams looking for opponents, which was athletic directors’ biggest ask when surveyed two years earlier on what they wanted most from an MHSAA website.
MHSAA.com already was pushing far ahead of the curve, especially when it came to state school sports associations. But that start was only slightly a sign of things to come. The website has taken on a life that far surpasses any “much has changed, much has stayed the same” scenario.
Truth be told, the goals for the website have not changed in several years – MHSAA.com has provided a place for member school administrators and coaches, and game officials, to do their daily MHSAA-related business. But that mission has been joined by a growing emphasis on telling the story of school sports to the growing number of fans paying us a visit.
What’s changed is how the MHSAA has delivered on those missions.
The website’s design evolved during the final years of the 1990s and first decade of the 2000s, following the fast-moving progression across the internet. Navigation – getting users where they want to go easily – became the buzzword, and adding more and more information to the site meant adding better avenues to find and organize it.
The MHSAA redesign carried out during the 2009-10 school year – the first built by now-longtime partner Gravity Works Design & Development in Lansing – propelled the website in a big way toward what you see today. Navigation menus now remained a static part of every page as users navigated within the site. A large action photo was placed at the top of the front page to bring it to life, as were feeds from the MHSAA’s well-followed social media accounts and a video player highlighting the growing broadcast and video presence.
And then came the largest leap. In late 2011, the MHSAA became one of two state associations nationwide at the time (along with Arizona) to begin creating its own fan-focused editorial content. In January 2012, the MHSAA launched its Second Half website as a home for feature stories, blogs, videos and coverage of MHSAA Finals, produced mostly by longtime media members operating as correspondents from their various regions of the state.
For the 2008-09 school year, MHSAA.com had attracted 19.2 million page views. For 2013-14, the count (including both the main and Second Half sites) totaled 22.5 million. That jumped to 27.2 million for 2018-19. And the most defining design change was still ahead.
While the Second Half’s article content had begun to draw nearly 1 million page views annually – a success considering the state has about 170,000 high school athletes – that content remained separated from an already-robust amount of schedules, scores, results and records data the MHSAA had published on its main site over 25 years, plus all the other postseason promotion and information fans had begun to seek.
So in 2022, the MHSAA made one more big jump to land at the website you’re visiting today.
Paying special attention to not disrupt the work of school people using the site for administrative purposes, the MHSAA closed down Second Half and brought all that content to the front of MHSAA.com – for the first time making the front page of the main website fan-focused. That emphasis on spectator experience continued with new, easier-to-understand navigation, and redesigns of sports pages to better promote MHSAA Tournament events and Michigan Power Ratings (MPR), ticket ordering and record book information fans seek. All of the tools school sports people relied on in the past remain, just flip-flopped with the stories and stats that tell our story to a growing audience.
This new version also is geared differently to better serve an audience that has moved significantly toward viewing on phones. Roughly 70 percent of MHSAA.com page views are coming on mobile devices, and this latest design was built to be responsive and best-serve that visitor preference.
The response to the most recent redesign indeed tells the rest of the story – 38.2 million page views during 2023-24, a 40-percent jump from five years earlier. The largest-drawing single day of the school year was March 1, 2024, with nearly 444,000 views as that year’s Winter tournaments began their final month. Team schedule pages in 2023-24 drew 13 million views, with 2.1 million views of tournament brackets and 1.7 million of the statewide scores page. The site’s editorial content – all of those features, game stories and more – were up to 1.65 million views.
MHSAA.com remains what it’s always been, but now it’s so much more – and no doubt, the best is yet to come.
Previous "Century of School Sports" Spotlights
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
PHOTOS (Top) Clockwise from top left are images of the front page of MHSAA.com from the years 1998, 2005, this week and 2014. (Middle) This is the front page of the MHSAA's Second Half site from June, 16, 2017.
Century of School Sports: Together, We are the MHSAA
By
Geoff Kimmerly
MHSAA.com senior editor
July 9, 2025
A primary mission of the MHSAA’s 100-year anniversary has been to connect today’s athletes, administrators, coaches, game officials and spectators with their roles in the ever-growing story of school sports in Michigan.
Indeed, together, we are the MHSAA.
Over the last 10 months and with today’s 44th and final installment, our “Century of School Sports” series also has sought to tell a deeper and more detailed story of how the MHSAA has arrived at this moment. As our work becomes new with the start of every school year, and with every family experiencing educational athletics for the first time, it’s a story that must always be updated, expanded and retold.
But at the heart of most organizations is a fundamental statement. So to close this celebration, we below break down what is literally the “About” of the MHSAA – as we prepare to build on these values in adding to our story again and again during the century to come.
The MHSAA is a private, not-for-profit corporation …
Although the MHSAA has built a thriving relationship with the Michigan Department of Education over the last many decades – and, in fact, the state superintendent or designee has a non-voting position on the Representative Council – the MHSAA also has maintained its autonomy since its start and even before, as a legislative takeover attempt of the former Michigan Interscholastic Athletic Association led to the MHSAA’s formation in December 1924.
The MHSAA was first incorporated in 1972 and is classified as a 501(c)(3) organization. In the most basic terms, as a non-profit corporation the MHSAA must reinvest all revenue it receives back into its mission of administering school sports. Put another way, whatever money the MHSAA makes must be spent to conduct its tournament events and the several other educational, leadership, etc., programs the MHSAA provides for students, coaches, officials and others who contribute to educational athletics.
… of voluntary membership …
Through their boards of education, member schools voluntarily join the MHSAA each and every year, vowing by formal school board resolution to abide by and enforce the MHSAA’s rules for educational athletics. Membership is optional; schools may conduct a complete program of interscholastic athletics and may participate against MHSAA member schools in regular-season competition without joining the MHSAA. But the great majority of high schools in Michigan approve that membership annually.
… by more than 1,500 public and private senior high schools and junior high/middle schools …
Over the last several years, the MHSAA has counted about 750 high schools and 800 junior high or middle schools, or elementary schools with 6th-grader participation, among its membership. For 2024-25, those totals were 754 high schools, 777 junior high/middle schools and 63 elementary schools with participating sixth graders.
… which exists to develop common rules for athletic eligibility and competition.
This drove the original formation of school sports associations across the nation going back to the late 1800s, including the Michigan State Teachers Association’s first inroad into athletic administration in 1895. The MHSAA Handbook, updated annually with rules and other changes voted upon by the Representative Council, is the rulebook for all MHSAA member schools – public and nonpublic – with rules for general topics like student eligibility but also specific to each sport to regulate scheduling and other intricacies.
No government funds or tax dollars support the MHSAA …
In maintaining that independence noted above, the MHSAA receives no funding from local, state or federal governments. The MHSAA’s income is derived primarily from ticket sales at postseason events, with smaller portions from sponsors and advertising, officials and coaches education registration fees – and again, with all money brought in by the MHSAA going back into those tournament events and programs to support students, athletic directors, coaches and officials.
… which was the first such association nationally to not accept membership dues or tournament entry fees from schools.
These have long been points of pride for the MHSAA; membership remains and has been completely free since the mid-1940s, after the end of World War II, and member schools may enter MHSAA Tournaments for free.
Member schools which enforce these rules are permitted to participate in MHSAA tournaments …
In adopting and upholding MHSAA rules as their own, school districts agree to promote a standard of competitive equity necessary to keep MHSAA Tournament events fair for all involved.
… which attract more than 1.4 million spectators each year.
Over the last 35 years, attendance at MHSAA Tournament events has reached at least 1.1 million spectators annually (not counting the COVID-affected 2019-20 and 2020-21 school years), with a high of 1.68 million during the 2005-06 school year. Attendance during the 2022-23 and 2023-24 school years began climbing again toward 1.5 million spectators, those last two years’ ticket totals ranking among the highest over the last 15.
School sports have a massive footprint in Michigan, which has a population just above 10 million residents. Sure, attendance figures likely count the same spectators several times – the same person might buy tickets for several rounds of several sports over the course of a school year – but a one-to-one comparison using athlete totals also is powerful.
Conservatively, Michigan has at least 160,000 high school athletes. Add in parents of those athletes, grandparents, other relatives with significant interest, and that’s a huge block – let’s say at least 5 percent of the state’s population have some current tie to the athletes playing at the local high school. That’s not even covering athletes at MHSAA junior highs and middle schools, coaches and athletic directors at all levels, and more than 8,000 game officials who make those contests possible. And our groups of athletes are rolling over at least every four years, meaning many tens of thousands more have had at least recent direct contact as participants in our programs.
The MHSAA always has provided opportunities to compete and win championships, but more importantly to learn life lessons gleaned from simply taking part in the process.
This work is important; its impact is significant. And just as our predecessors surely felt beginning this endeavor 100 years ago, we remain eager and enthused to play our part.
Previous "Century of School Sports" Spotlights
June 25: All-Time 'Parade of Champions' - Read
June 17: Top Performers Tell Us What High School Sports Mean to Them - Read
June 10: 'The Mitten' Becomes Sought-After Symbol of MHSAA Greatness - Read
June 3: MHSAA's Move to TV, Now Internet, 60 Years Old & Growing - Read
May 27: Upper Peninsula Helps Make Michigan's School Sports Story Unique - Read
May 20: From Nearly A to Z, Schools Repped by 221 Nicknames - Read
May 13: These Record-Setters were Nearly Impossible to Defeat - Read
May 6: 200+ Representatives Fill All-Time Council Roster - Read
April 29: MHSAA Programs Prioritize Health & Safety - Read
April 23: Patches Signify Registered Officials' Role in MHSAA Story - Read
April 16: Student Advisory Council Gives Voice to Athletes - Read
April 9: State's Storytellers Share Spring Memories - Read
April 2: Sharp Leadership Synonymous with MHSAA Success - Read
March 25: Athletic Directors Indispensable to Mission of School Sports - Read
March 18: 2025 Finals Begin Next Half-Century of Girls Hoops Championships - Read
March 11: Boys Basketball's Best 1st to Earn MHSAA Finals Titles - Read
March 5: Everything We Do Begins with Participation - Read
Feb. 25: Slogans & Logos Remain Unforgettable Parts of MHSAA History - Read
Feb. 19: MHSAA Tickets Continue to Provide Fan-Friendly Value - Read
Feb. 11: We Recognize Those Who Make Our Games Go - Read
Feb. 4: WISL Conference Continues to Inspire Aspiring Leaders - Read
Jan. 28: Michigan's National Impact Begins at NFHS' Start - Read
Jan. 21: Awards Celebrate Well-Rounded Educational Experience - Read
Jan. 14: Predecessors Laid Foundation for MHSAA's Formation - Read
Jan. 9: MHSAA Blazes Trail Into Cyberspace - Read
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read