Century of School Sports: MHSAA Blazes Trail Into Cyberspace
By
Geoff Kimmerly
MHSAA.com senior editor
January 9, 2025
When the MHSAA took its first footsteps into cyberspace in 1996 – and then officially launched MHSAA.com on Aug. 15, 1997 – the jump into the internet revolution was to help characterize the MHSAA’s focus on the future, according to a Muskegon Chronicle report quoting then-executive director Jack Roberts.
Predicting how that future would quickly and continuously unfold may have been anyone’s guess. But over the next nearly three decades, MHSAA.com has grown, evolved, added a companion website and then united them into a single valuable landing spot not just for those who work to make our games happen, but the millions who cheer for them as well.
The first rendition of an MHSAA website reached the World Wide Web during Fall 1996 with an American Online (aol.com) URL and included rankings for the MHSAA Football Playoffs. The official version 1.0 of MHSAA.com launched just about a year later, anchored by what would be the website’s priorities for the next 15 years – an area titled “Administration” containing tools primarily for school administrators, a “Services” section highlighting sportsmanship, scholarship and safety; and “The Games” that included sport-by-sport details on rules changes, tournament assignments and historical information.
The MHSAA reported more than 12,000 visitors to its online home during October 1997 – about 400 daily, with the weekly football rankings the largest draw. A little more than a year later, in November 1998, the MHSAA enjoyed its biggest month to date with more than 2,500 visitors daily to climb past 850,000 since the launch of the website. More than 58,000 of those views came during the release of that season’s Football Playoff pairings, and another major draw was the “Games Wanted” page listing teams looking for opponents, which was athletic directors’ biggest ask when surveyed two years earlier on what they wanted most from an MHSAA website.
MHSAA.com already was pushing far ahead of the curve, especially when it came to state school sports associations. But that start was only slightly a sign of things to come. The website has taken on a life that far surpasses any “much has changed, much has stayed the same” scenario.
Truth be told, the goals for the website have not changed in several years – MHSAA.com has provided a place for member school administrators and coaches, and game officials, to do their daily MHSAA-related business. But that mission has been joined by a growing emphasis on telling the story of school sports to the growing number of fans paying us a visit.
What’s changed is how the MHSAA has delivered on those missions.
The website’s design evolved during the final years of the 1990s and first decade of the 2000s, following the fast-moving progression across the internet. Navigation – getting users where they want to go easily – became the buzzword, and adding more and more information to the site meant adding better avenues to find and organize it.
The MHSAA redesign carried out during the 2009-10 school year – the first built by now-longtime partner Gravity Works Design & Development in Lansing – propelled the website in a big way toward what you see today. Navigation menus now remained a static part of every page as users navigated within the site. A large action photo was placed at the top of the front page to bring it to life, as were feeds from the MHSAA’s well-followed social media accounts and a video player highlighting the growing broadcast and video presence.
And then came the largest leap. In late 2011, the MHSAA became one of two state associations nationwide at the time (along with Arizona) to begin creating its own fan-focused editorial content. In January 2012, the MHSAA launched its Second Half website as a home for feature stories, blogs, videos and coverage of MHSAA Finals, produced mostly by longtime media members operating as correspondents from their various regions of the state.
For the 2008-09 school year, MHSAA.com had attracted 19.2 million page views. For 2013-14, the count (including both the main and Second Half sites) totaled 22.5 million. That jumped to 27.2 million for 2018-19. And the most defining design change was still ahead.
While the Second Half’s article content had begun to draw nearly 1 million page views annually – a success considering the state has about 170,000 high school athletes – that content remained separated from an already-robust amount of schedules, scores, results and records data the MHSAA had published on its main site over 25 years, plus all the other postseason promotion and information fans had begun to seek.
So in 2022, the MHSAA made one more big jump to land at the website you’re visiting today.
Paying special attention to not disrupt the work of school people using the site for administrative purposes, the MHSAA closed down Second Half and brought all that content to the front of MHSAA.com – for the first time making the front page of the main website fan-focused. That emphasis on spectator experience continued with new, easier-to-understand navigation, and redesigns of sports pages to better promote MHSAA Tournament events and Michigan Power Ratings (MPR), ticket ordering and record book information fans seek. All of the tools school sports people relied on in the past remain, just flip-flopped with the stories and stats that tell our story to a growing audience.
This new version also is geared differently to better serve an audience that has moved significantly toward viewing on phones. Roughly 70 percent of MHSAA.com page views are coming on mobile devices, and this latest design was built to be responsive and best-serve that visitor preference.
The response to the most recent redesign indeed tells the rest of the story – 38.2 million page views during 2023-24, a 40-percent jump from five years earlier. The largest-drawing single day of the school year was March 1, 2024, with nearly 444,000 views as that year’s Winter tournaments began their final month. Team schedule pages in 2023-24 drew 13 million views, with 2.1 million views of tournament brackets and 1.7 million of the statewide scores page. The site’s editorial content – all of those features, game stories and more – were up to 1.65 million views.
MHSAA.com remains what it’s always been, but now it’s so much more – and no doubt, the best is yet to come.
Previous "Century of School Sports" Spotlights
Dec. 31: State's Storytellers Share Winter Memories - Read
Dec. 17: MHSAA Over Time - Read
Dec. 10: On This Day, December 13, We Will Celebrate - Read
Dec. 3: MHSAA Work Guided by Representative Council - Read
Nov. 26: Finals Provide Future Pros Early Ford Field Glory - Read
Nov. 19: Connection at Heart of Coaches Advancement Program - Read
Nov. 12: Good Sports are Winners Then, Now & Always - Read
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Oct. 1: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
PHOTOS (Top) Clockwise from top left are images of the front page of MHSAA.com from the years 1998, 2005, this week and 2014. (Middle) This is the front page of the MHSAA's Second Half site from June, 16, 2017.
English's Hall of Fame Contributions to St. Francis Continue Behind Camera Lens
By
Tom Spencer
Special for MHSAA.com
October 9, 2025
The name Julie English is now synonymous with Traverse City St. Francis football.

English spent her first two decades contributing to the school behind the scenes, helping the Gladiators launch boys and girls soccer programs, and scoring volleyball and basketball. She served as team manager for boys and girls soccer and even bus driver, so to speak, for the latter.
She’s also very noticeable on the sidelines of football, soccer and volleyball games, taking pictures with the aid of a motorized wheelchair.
This past Saturday, she was front and center. She was inducted into the Grand Traverse Area Catholic Schools Hall of Fame – established in 2007 to recognize individuals who inspire others by being exemplary role models.
English was paralyzed 10 years ago as she reached the end of a zip line while chaperoning a girls soccer team trip weeks ahead of the 2015 season. Many recall snow on the ground as she went first, intending to take pictures of the team as they planned to follow. She decided to go first that March day despite a fear of heights.
“It was all part of God's plan because I am afraid of heights – I really had to talk myself into going on the zip line,” said English, who considers it a freak accident and doesn’t discourage anyone from giving zip lining a try. “I was thinking, you know, I'm trying to convince these girls to step outside their comfort zone. And if I'm too afraid to do something like that, what kind of an example am I? So I breathed it and went up and actually it was fun – until it wasn't.“
Past TCSF athletic director Tom Hardy introduced English at the induction ceremony last weekend. He lauded the “amazing women he had the privilege” of working with during his 18-year tenure.
“While such a devastating event might have broken many, it only served to strengthen Julie's unwavering faith,” Hardy said. “She approaches each day with grace, fully aware of the challenges ahead, yet she embraces them with joy, love, and laughter. Following her accident, Julie dove deeper into her passion of photography.”
English now generously volunteers her time capturing St. Francis athletic events and creating lasting memories for students and their families through her lens, leaving school officials, coaches, players and supporters in awe.
Current TCSF athletic director Aaron Biggar has personally been touched by English’s work, through her photographs of his boys playing football for St. Francis. He’s thrilled to have English for home game, and she also travels to – and is welcomed by – volleyball, football and soccer opponents.
“Julie’s ability to capture those life events for parents who are watching the game and not taking pictures, has been such a gift for our community,” Biggar said. “She's been around so long and (is) so accepted by our community. And even by opposing teams, they allow her to be on the field and make precautions and stuff so she can. Our opponents in other schools have also been so accommodating of her and helping.”
English was at Thirlby Field last week capturing the Glads’ big Homecoming win over Boyne City, 20-13. She won’t be on the road tonight as the Glads put their undefeated football record on the line against Pontiac Notre Dame Prep. But she will be back on the football sidelines Oct. 18 when St. Francis hosts Jackson Lumen Christi. And she’ll also be on the sidelines next week when the boys soccer team continues what it hopes will be another deep run into the postseason.
English’s humility, deep faith, and enduring optimism have had a profound and lasting impact, supporters note. Not surprisingly, her biggest concern as she takes pictures today is not her safety – it is the safety of the home and visiting athletes.
“I think sometimes I make people nervous, but I am always cognizant of what's going on, because the last thing I want to do is hurt anybody, like, have them run into me and then get hurt,” English said. “I want to be where I can get a good picture, but definitely not where someone could get injured if they ran into me.”
English’s photos are treasures for St. Francis families, points out Mike Kanitz, who was inducted into the Hall of Fame alongside English. In fact, he nominated her. Kanitz is the junior varsity girls basketball coach, volleyball game manager, volleyball announcer and volleyball scorekeeper, football press box manager, and the Glads’ soccer game manager.
“Julie’s ability to capture time for SF families, I mean, is priceless,” said Kanitz, who also can be found at the scorer’s table for boys basketball. “She catches kids in their level of joy, and it's cool. It's a snapshot in time, and she does it for every family. I mean, this is all free. She posts it all free. She doesn’t charge anybody. And she she's such a hard worker. She's everywhere.”
Kanitz vividly recalls English’s efforts to bring soccer to St. Francis. It happened in 2002. The Glads first had a club team coached by volunteer Reggie Rix.
“She had to fight some hurdles and it was a lot of work, and to start a new sport – her vision was the correct vision,” Kanitz said. “There were coaches, but Julie was really the one that took care of everything. Julie was fair to all children. She wanted all kids to have that good experience of high school sports.”
Kanitz, one of many who regularly see English’s photos and read her inspiring messages on social media, finds it difficult to think about the zip line accident. His daughter was one of the St. Francis soccer players waiting to come down the line next.
“It's still hard for me to actually think about and talk about, but Julie's handled it better than anybody,” he said. “Her faith in God is so strong, and her message she writes … these Facebook stories about where she's at in her journey … they're moving and people read them, and it affects people.”
Early on, Julie recognized the vital importance of a Catholic education for her children and committed herself wholeheartedly to making it a reality, Hardy recalled. In addition to operating a full-time in-home daycare for more than 30 years, she worked weekends to help make ends meet and ensure that her four children – Ian, Caitlin, Jordan and Chelsea – remained enrolled in the Catholic schools.
As the owner of a daycare business, English drove a 12-passenger blue van. She often emptied the car seats in time to get 11 players – including Caitlin and Chelsea – to soccer games wherever TCSF was playing.
Caitlin English played on the first TCSF girls soccer team in 2002. She presented Hardy with a petition to offer soccer, signed by St. Francis athletes. As a club, English is proud to say, the team won all 17 of its games. When soccer became a school-sponsored varsity sport a year later, it was a cooperative with Traverse City Christian called Liberty.
Ian English was on the field for St. Francis boys’ first game, played through a co-op also with TC Christian during the fall of 2008. Chelsea English also played soccer for the Glads. Jordan English played rugby.
Ian, Jordan and Chelsea were at Julie’s induction ceremony. Caitlin, now living in the Grand Rapids area, was unable to attend because she is coaching soccer for her own daughter, Emilia, although Julie’s son-in-law did attend.
English gets around today with a vehicle adapted for her. She is supported regularly by Ian and Chelsea, along with a mother of nearby Kingsley High School athletes. She’s been spotted on the sidelines taking pictures at Kingsley volleyball and soccer matches, too. English also has been able to get to Grand Rapids and capture her granddaughter’s early soccer days with her camera.
She is enjoying a new beginning with soccer as well as her newer role for the Glads.
“Back in the day, I was able to run the clock, take pictures and do the book,” English said. “I don't think my brain would handle all of that now, but, you know, it was it was fun to do at the time. Not being able to do daycare anymore and not being able to do the things I did at St. Francis are the hardest things about being in a wheelchair – just not being able to do all the things I used to do.”
This spring marked the 10-year anniversary of the accident. English said she never asks, “Why me?” Rather, she is determined to can find the good and take advantage it.
Hardy agreed.
“Julie has said, ‘Never doubt who and what God puts in front of you,’” Hardy said. “This encapsulates the guiding ethos of her life.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS (Top) Longtime Traverse City St. Francis supporter Julie English readies for her next shot while attending a Gladiators football game this season. (Middle) English captures a few frames. (Below) English recently was inducted into the Grand Traverse Area Catholic Schools Hall of Fame. (Top two photos by Rick Sack/TC Rick Photo. Below photo by Tom Spencer.)