'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)

MHSAA Vault: Shooks a Legend as Freshman Coach

By Geoff Kimmerly
MHSAA.com senior editor

September 4, 2026

The following originally appeared in the Lansing State Journal on Oct. 28, 2004, and was reprinted by the MHSAA that winter.

Wayne Shooks retired from coaching entirely in 2008 and died Tuesday at the age of 84. 

Wayne Shooks tried the varsity football thing once. Some time during the late 1980s, longtime DeWitt coach Gail Thornton asked Shooks to be his offensive coordinator.

“I didn't sleep a night. My wife, after three weeks, said, ‘You're going back to freshmen,’” Shooks remembered.

And those three weeks were in the month of June.

But Shooks' wife must have been on to something. Because few, if any, freshman football coaches have accomplished what Shooks finished with one last win last fall.

He ended his 16th and final season as freshman coach with a 135-2-1 record.

Amazing.

“You can't lose a game for him, or you'll feel bad,” DeWitt senior Mat Brynick recalled from his days as a freshman. “Coach never says it, but it's what everyone expects.

“He taught us how to win.”

Wayne Shooks headshotGuys like Shooks, 62, usually go unappreciated.

They get the kids fresh to high school, fresh to high school sports, and still learning things like not spiking the ball after a touchdown.

But few freshman football coaches are as legendary as Shooks is in DeWitt. They are so unappreciated that it's impossible to find out if anyone has accomplished what he's done.

Shook is not big on numbers. Never has been during his 41 years teaching in the district, or more than 20 coaching everything from football to basketball to wrestling to tennis. Oh, and track since 1980.

He also coached 8th-grade football for a few years, junior varsity for one season and was a varsity assistant. But he'll be remembered for what he did with the freshmen.

The losses came in 1993 to Mason during a terrible wind storm, and in 2002 to Greenville. That same year, the Panthers tied Haslett, meaning it was the only year during his tenure that DeWitt wasn't sure if it finished first in its league, since league titles aren't handed out at the freshmen level.

“The kids felt bad. They did their best,” Shooks remembered.

But the losses, however few, were more of a relief for Shooks than a letdown.

Don't take that to mean Shooks doesn't like to win.

Sure, he embraced the role of teacher as much as any freshman coach. But as DeWitt varsity coach Rob Zimmerman said, “If he was a 5th-grade coach, he'd be the most competitive 5th-grade coach you've ever seen.”

“I never pointed (our record) out, it was not our goal,” Shooks said. “Our goal was to win the next week. Although the kids knew it. They just assumed we were going to go 9-0, I guess.”

Guess so.

Shooks had more easily-attainable goals:

  • Have fun
  • Learn fundamentals
  • Emphasize the logical stuff, like the importance of bringing equipment to school every day

“He does a really good job teaching expectations about being young men and being great students,” Zimmerman said. “It's gigantic.”

And it kept kids coming back to junior varsity and varsity. You could hear the fun coming out in Brynick's voice.

He was remembering his freshman football experience, remembering his time with perhaps Michigan's most successful coach at that level.

“I remember a few games, we'd find one play that works, and we ran it to death, pounding it and pounding it,” Brynick recalled. “He loves running the same play over and over. If you can do that, march 80 yards down the field, you're doing something right. No one could stop us.”

That was not all Brynick remembered, or didn't.

Shooks almost never yelled. If he did, it meant a kid messed something up over and over and over again.

He has a doctorate in zoology. Education is obviously a big deal. He loves to win, but he loves to teach. And he's hesitant to go looking for any attention for what he's done.

All made him a perfect freshmen football coach.

“Sometimes I don't think people understand about coaches. You think college level, they are coaches first, that's their job, but not at the high school level,” Shooks said.

“It's not what I've done, it's what they've done. I've always believed the focus should be on the kids. My job is a teacher. I coach because I love to coach.”

PHOTO DeWitt freshman coach Wayne Shooks, fourth from right, stands for a photo with this final football team in 2004. (Photos courtesy of the DeWitt football program.)