'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)

High School a Time for Plays of All Kinds

April 2, 2015

By Jack Roberts
MHSAA executive director

At end of season or school year banquets attended by student-athletes and their parents, I often tell this short story about my mother that never fails to get a good laugh, especially from mothers:

“At the end of my junior year of high school I attended the graduation ceremony for the senior class on a hot and humid early June evening in our stuffy high school gymnasium. The bleachers on each side were filled to capacity, as were several hundred folding chairs placed on the gymnasium floor.

“The public address system, which was wonderful for announcing at basketball games or wrestling meets, was awful for graduation speeches. Person after person spoke, and the huge audience wondered what they had to say.

“I was present because I was the junior class president; and as part of the ceremony, the senior class president handed me a small shovel. It had something to do with accepting responsibility or carrying on tradition.

“In any event, the senior class president spoke briefly; and then it was my turn. I stepped to the podium, pushed the microphone to the side, and spoke in a voice that was heard and understood in every corner of the gymnasium.

“Whereupon my mother, sitting in one of the folding chairs, positioned right in front of my basketball coach – who had benched me for staying out too late on the night before a game, because I had to attend a required school play rehearsal – my mother turned around, pointed her finger at the coach and said, ‘See there? That’s what he learned at play practice!’

“And she was heard in every corner of the gymnasium too.

“But my mother knew – she just knew – that for me, play practice was as important as basketball practice. And she was absolutely correct.”

This old but true story about in-season demands of school sports actually raises two of the key issues of the debate about out-of-season coaching rules.

One is that we are not talking only about sports. School policies should not only protect and promote opportunities for students to participate in more than one sport; they should also allow for opportunities for students to participate in the non-athletic activities that comprehensive, full-service schools provide.

This is because surveys consistently link student achievement in school as well as success in later life with participation in both the athletic and non-athletic activities of schools. Proper policies permit students time to study, time to practice and play sports and time to be engaged in other school activities that provide opportunities to learn and grow as human beings.

A second issue the story presents is that parents have opinions about what is best for their children. In fact, they feel even more entitled to express those opinions today than my mother did almost 50 years ago. In fact, today, parents believe they are uniquely entitled to make the decisions that affect their children. And often they take the attitude that everyone else should butt out of their business!

The MHSAA knows from direct experience that while school administrators want tighter controls on what coaches and students do out of season, and that most student-athletes and coaches will at least tolerate the imposed limits, parents will be highly and emotionally critical of rules that interfere with how they raise their children.

No matter the cost in time or money to join elite teams, take private lessons, travel to far-away practices and further-away tournaments, no matter how unlikely any of this provides the college athletic scholarship return on investment that parents foolishly pursue, those parents believe they have every right to raise their own children their own way and that it’s not the MHSAA’s business to interfere.

It is for this very reason that MHSAA rules have little to say about what students can and can’t do out of season. Instead, the rules advise member schools and their employees what schools themselves have agreed should be the limits. The rules do this to promote competitive balance. They do this in order to avoid never-ending escalating expense of time and money to keep up on the competitive playing field, court, pool, etc.

Every example we have of organized competitive sports is that, in the absence of limits, some people push the boundaries as far as they can for their advantage, which forces other people to go beyond what they believe is right in order to keep up.

If, during the discussions on out-of-season rules, someone suggests that certain policies be eliminated, thinking people will pause to ask what life would be like without those rules.

Our outcome cannot be mere elimination of regulation, which invites chaos; the objective must be shaping a different future.

A good start would be simpler, more understandable and enforceable rules. A bad ending would be if it forces more student-athletes and school coaches to focus on a single sport year-round.