Branstrom-Led Mid Pen Built to Play Big

January 10, 2018

By Dennis Grall
Special for Second Half

ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.

Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.

"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.

Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.

That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.

"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."

Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.

Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.

Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.

"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.

"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."

That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.

"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."

Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.

"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.

Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.

"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."

Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."

That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."

His two teams will practice together, and varsity players will serve as assistant coaches.

The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.

Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."

He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.

"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."

However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.

More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.

He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.

Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."

Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.

"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."

Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor.  "In pick-up games and practices, they want to shoot those threes, and that has changed everything.

"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."

Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.

Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)

Inspired by Home, Eager to Give Back, Spencer Hosts Hoop City Alumni Games

By Tom Kendra
Special for MHSAA.com

July 2, 2026

Eddie Spencer now lives more than 1,100 miles away in Dallas, but his thoughts are never far from his hometown of Muskegon Heights.

These are logos for the Made In Michigan series and the Michigan Army National GuardIt was there in “the Heights” where Spencer learned the game of basketball, developing into a 6-foot-5 forward who could shoot and handle the ball – leading Heights to the Class C Semifinals as a junior in 2002 and the Class B Final as a senior in 2003.

Spencer, 41, said the biggest lessons he learned from basketball had nothing to do with shooting or rebounding.

“Playing basketball taught me how to work hard, stay focused and, really, how to be a man,” said Spencer, who went on to become a three-year starter at Central Michigan, graduating in 2008.

“I wanted to find a way to give something back.”

Spencer’s desire to return some love to his hometown led to the Hoop City Alumni basketball tournament, which is set for its third year at Muskegon High School’s historic Redmond-Potter Gymnasium on Aug. 22 with five alumni games – highlighted by the finale, featuring Muskegon vs. Muskegon Heights.

The last two years, the RPG was standing-room-only with more than 2,000 fans for the finale, with Muskegon fans in their trademark cardinal red and Heights fans proudly in their orange and black.

“Honestly, when I walked out of the locker room that first year and saw all of the excitement and pride in that gym, it brought tears to my eyes,” said Spencer. “It really brought back that old feeling of Heights vs. Muskegon, like back in high school.”

A rivalry like no other

Few rivalries in the state can match the history and the intensity of Muskegon vs. Muskegon Heights.

The Big Reds and Tigers played each other in football 55 years in a row from 1922-76, with the most competitive years and largest crowds occurring during the 1940s and 1950s.

In more recent years, the rivalry was on the basketball court, including a run of nine years from 2003 to 2011 when the two schools played the final game of the Muskegon Area Sports Hall of Fame Holiday Classic, with Heights winning six of those nine matchups. The rivalry came to an end in 2011 after a period of upheaval and enrollment losses at Heights.

Spencer, far left, poses with the rest of the Muskegon Heights and Muskegon High alumni teams after last season’s Hoop City matchup. Now, thanks to the efforts of Spencer and his crew (notably Muskegon head coach and athletic director Keith Guy and 2014 Mr. Basketball Award winner DeShaun Thrower from Muskegon) the rivalry has resumed each August at the alumni game.

“It definitely divides the community for a couple of hours,” said Spencer, who also ran cross country at Heights. “There is already a huge buzz about this year’s event and tons of trolling and trash talking.”

Spencer played several years of professional basketball, including overseas, after graduating from CMU. He then returned home and coached basketball for several years at Muskegon Heights under Guy before the latter moved on to lead the Big Reds.

Spencer moved to Dallas eight years ago and has coached AAU basketball and served as a personal trainer, in addition to his work in the mortgage industry. About five years ago, he helped a friend organize an alumni basketball game in the Dallas area – and he knew immediately that he had to do the same back home.

“The first thing I thought was that we have to do this with Muskegon and Muskegon Heights,” said Spencer, who noted that the games also feature alumni cheerleaders.

The event is not designed for recent high school graduates, with most of the teams’ players in their 30s and 40s.

This year’s tournament will begin with Mona Shores vs. Muskegon Orchard View alumni at 2 p.m. and a Muskegon-area girls game (East vs. West) at 3 p.m.

North Muskegon squares off against Muskegon Reeths-Puffer at 4 p.m., followed by the addition this year of ex-standouts from Grand Rapids against Kalamazoo at 5 p.m. – all leading up to the Heights vs. Muskegon finale at 6 p.m.

Spencer expects attendance to be strong all day (admission is $10), but acknowledges the crowds and atmosphere move to a whole different level for the final game. This year’s tournament also will be live-streamed so people can pay to watch the games from anywhere in the world, with those details still being worked out.

Beyond basketball

Spencer knows that beyond the basketball and beneath the banter, the Hoop City Alumni event is really a celebration of two proud communities.

It has become the weekend when many make plans to come back home to Muskegon, not only to relive the glory days, but to celebrate the post-basketball accomplishments of those prep greats – including some who have gone on to become doctors, lawyers, business leaders, coaches and school principals.

“We are really utilizing the game of basketball to help the community,” said Spencer, whose daughter, Nya, graduated from Muskegon High. “When people feel pride in their community, they want to make it better. We want all the kids, especially, to be there and to see how playing sports can be the start of great things for them.”

This season’s Hoop City poster advertises five alumni games.The Hoop City games have evolved into a full weekend of events, starting with a Friday back-to-school event with backpacks and school supplies giveaways at Rowan Park in downtown Muskegon Heights, pre- and postgame adult gatherings Friday and Saturday night and a picnic Sunday.

But make no mistake, basketball is the centerpiece.

Heights won the inaugural alumni game in 2024, and Muskegon prevailed at the buzzer last year, making this year’s event (which has been dubbed “The Trilogy”) the rubber match, at least for now, in the latest installment of the decades-old rivalry.

This year’s game will be hard-pressed to match the drama and emotion of last summer’s contest.

In a back-and-forth affair, it was Thrower who forced a turnover at the defensive end and then hit the game-winning shot at the buzzer for Muskegon, leading to a raucous scene as Big Reds fans stormed the court.

It was a highly-emotional moment for Thrower, who was playing his first competitive game in years after a foot injury, and it came just a few months after the death of his mother, Nina Morgan Thrower.

“The way the whole event went and the way it ended, it felt like a movie, for sure,” said Thrower, who has worked alongside Spencer to grow the showcase.

“I know that my mom was with me on that day, in that moment.”

PHOTOS (Top) At left, Muskegon Heights’ Eddie Spencer (1) defends during the 2003 Class B Final against Grand Rapids South Christian; at right, Spencer (far right) stands for a photo at last year’s Hoop City alumni event with former coach Keith Guy and past Muskegon High standout DeShaun Thrower. (Middle) Spencer, far left, poses with the rest of the Muskegon Heights and Muskegon High alumni teams after last season’s Hoop City matchup. (Below) This season’s Hoop City poster advertises five alumni games. (Hoop City photos provided by Eddie Spencer.)