Branstrom-Led Mid Pen Built to Play Big
January 10, 2018
By Dennis Grall
Special for Second Half
ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.
Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.
"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.
Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.
That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.
"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."
Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.
Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.
Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.
"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.
"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."
That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.
"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."
Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.
"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.
Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.
"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."
Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."
That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."
His two teams will practice together, and varsity players will serve as assistant coaches.
The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.
Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."
He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.
"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."
However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.
More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.
He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.
Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."
Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.
"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."
Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor. "In pick-up games and practices, they want to shoot those threes, and that has changed everything.
"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."
Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.
Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)
Hackett Mentor's Care Sparked Lifetime in Hoops for BCAM President White
By
Pam Shebest
Special for MHSAA.com
July 24, 2026
KALAMAZOO — When Kevin White counsels an unruly student, he usually understands what’s going on.
At one time, he was that student.
For the dean of students at Kalamazoo Hackett Catholic Prep, White’s life has come full circle.
He thrived while attending St. Monica Elementary School as a child, but after his father Damon passed away in 1989, the family moved to Portage and he changed schools.
“Eighth and ninth grades there was a change in behavior and grade point average,” White said. “Right about Christmas break, I had three gentlemen in my living room.
“Mike Smith, Shawn Potts and Nib Reisterer were having a conversation with my mom. They were worried about the direction I was headed and I think somehow those three came up with a plan to get me back (to Hackett).
He soon realized he needed the structure, discipline and smaller class sizes available there. But the worst part of transferring to Hackett was that he had to sit out the upcoming basketball season.
“I was not allowed to play right away because they decided my grades weren’t good enough to play, only to practice,” he recalled. “To sit on the bench as a high school kid with a bad GPA, and (bad attitude), it was like when I was little. If I wanted to do things, I had to do them the right way.”
At Hackett, he was reunited with Reisterer, his mentor who put him through some tough workouts.
“They were some of the hardest workouts I ever had because I had to go back to changing some bad habits, which changed pretty quickly,” White said.
He also had to face the players he idolized as a child when they asked why he wasn’t playing.
“That’s when I knew I had to kick it into gear because I didn’t want to let those guys down,” White said. “They said, ‘You wanted to wear that jersey since you were in fifth grade.’ My mom says peer pressure is the best pressure.”
Learning from the best
White first encountered Reisterer, who changed his life, during elementary school.
After losing his father, White would have to remain at school until his mother, Sheila, who was a police officer, picked him up.
“This gym teacher was, ‘Hey, do you want to hang out in the gym?’ Then he said he had basketball practice at 5 and did I want to come with him to practice? And he’s been stuck with me ever since,” White recalled. “It turned into ‘can I come to practice’ to ‘can I go to a couple games?’ Then I got to ride the bus. Then the Reisterer vacations at the lake became ‘Kevin’s coming too.’ There was a time when the Reisterers became my extended family, and within that came a basketball family.”
Reisterer, who was physical education teacher at St. Monica, said he knew White’s situation and wanted to help.
“My son Ryan was only a couple years younger than Kevin,” he said. “Ryan just adored him, and Kevin became my second son.”
Reisterer, who was also Hackett’s head boys basketball coach, noted, “Kevin became my ball boy. He came to every practice and did all the drills with the kids. He led the team in warmups before the game and became quite a celebrity himself.”
The highlight of his younger years was riding the bus with the Irish players, White said.
“Doing my third-grade homework with them showing me how to do the math problems and arguing about giving me the answers or not giving me the answers,” White laughed.
“The reward was, if you behaved in school you got to go to the games. So it was real easy to behave because I wanted to hang out with the high school guys and be on the bench.”
That sparked his love of basketball.
White graduated from Hackett in 1998 and then played at Glen Oaks Community College. With thoughts of prolonging his career in basketball after college – he went on to graduate from Western Michigan University – White remembered words he heard in passing.
“The guy said, ‘You might be able to play for a long time, but you’ll coach a lot longer than you’ll play if you start coaching right away,’” White said. “As a young guy, you hear it but you don’t think about it.
“Then you get into coaching and start working camps and going to the Final Fours and start networking. I like playing, but I love teaching the game. It’s been fun doing it that way.”
Reisterer said White wasn’t going to “set the world on fire” as a basketball player, but he worked his way through the coaching ranks, from instructing young kids and contributing at summer camps to filling roles at the high school and college levels, learning at each stop.
“He has quite a network of coaches and a lot of experience,” Reisterer added.
Prioritizing family life
As an assistant coach at Kalamazoo College, White met athletic trainer Kathleen O’Farrell and was immediately smitten. He credits her with making him more detailed and organized.
They eventually married and have two children – Vincent, 7, and Riley, 3.
“Vincent is at the age where he wants to come to practice with dad,” White said. “People ask if he’s going to play basketball.
“Right now he loves to swim, loves to play soccer. I love that because I can just sit there and be Dad.”
Vincent not only goes to practice with his dad, but has his own whistle, his own spot in the locker room and his own practice plan.
“He’s in charge of the clock,” White added. “I make him sweep the floor because I had to sweep the floor when I was young. If he decides to coach, I wouldn’t be upset.”
White called his daughter a “mini-me.”
“She will say hello to anyone,” he said. “She’s got confidence, she will speak up. If she doesn’t like something, she will tell you.”
White honed his coaching skills as an assistant to several college and high school coaches, including at Hackett last season, and discovered that working at the same school where he coaches is special.
“I will tell any young coach, if you can get a high school job in today’s age and work in the school, that’s a win-win,” White noted. “The relationship with players is an advantage of working in the school because you’re with them during the day and after school, a lot of times more than they’re with their parents.”
White is running the summer basketball program at Hackett, but that’s not all the gregarious coach is doing.
As the current president of the Basketball Coaches Association of Michigan (BCAM), “We run an event called Reaching Higher,” he said. “High school teams are selected from all over the state and they come for two days to play at Grand Valley University.
“It’s open to college coaches all over the country to watch the top high school players from the state.”
He was also involved in Midwest Live where 20-40 Michigan teams compete against teams from Ohio, West Virginia and Pennsylvania at Cedar Point.
But next month, White will be back at Hackett, working to keep students on task.
“I see a lot of my classmates and myself in students today,” White said. “Yes, times have changed, but kids still want to be taken care of and want to be treated well and have support. Yes, some discipline comes with my job, but it’s also built on relationship and trust.
“I want (alumni) to come back and tell current kids that yes, Mr. White was hard on me about x, y and z, but when I needed something, he was there for me and if I didn’t follow through, he made sure I did.”
2026 Made In Michigan
July 24: Mackey Leaving Court with 500+ College Hoops Wins, Many More Lessons Shared - Report
July 16: Country Day Two-Time Champ Moore Building Perennial Winner at Harvard - Report
July 9: Multi-Sport Career at TC West Helps Gillis Thrive as Pro in Game She Once Left Behind - Report
July 2: Inspired by Home, Eager to Give Back, Spencer Hosts Hoop City Alumni Games - Report
PHOTOS (Top) At left, fifth-grader Kevin White celebrates with the Hackett boys basketball team in 1991. At right, White huddles with his players this past season while serving as an assistant with the Irish varsity. (Middle) White stands for a photo with BCAM Executive Director Dan Young. (Below) White poses with wife Kathleen and children Vincent and Riley. (Photos provided by Kevin White.)