Coaches Return With College Knowledge
By
Tom Markowski
Special for Second Half
February 24, 2016
North Farmington boys basketball coach Todd Negoshian is not so vain to believe he’s at the top of his profession.
After all, he’s nearing just his fifth season running what is considered one of the top programs in the Oakland Activities Association.
What Negoshian is certain of is that he is a better coach now than he was during the early 2000s when he entered the profession as an assistant at North Farmington under his father, Tom Negoshian.
In addition to Todd Negoshian’s years as a high school coach, he spent three seasons (2004-07) as an assistant coach at Oakland University under coach Greg Kampe. Having worked at the college level has not only added to his knowledge as a coach but also given him an opportunity to work with different people under different circumstances but with similar goals.
“I learned a lot from Kampe,” Negoshian said. “I learned a lot about relationships. He has the uncanny ability to (scold) a kid and then 30 seconds later have your arms around him. It’s about building relationships.
“It’s his approach to coaching. There’s so many things you learned outside of coaching.”
This brief stint at the collegiate level gave Negoshian, 35, a whole new perspective on how to coach and how to be a coach. Building relationships takes time, and to those committed to being a coach who cares about his or her players, it’s paramount to allow for that time.
Some coaches, like John Beilein at University of Michigan, start out coaching at the high school level, move on to college and remain there. A number of others statewide have taken paths similar to that of Negoshian.
LaMonta Stone at River Rouge and Steve Hall at Detroit Cass Tech started coaching at the high school level and have recently returned to their roots after each spent several years as a college coach.
Stone played for the legendary Lofton Greene at River Rouge and then coached the Panthers to a Class B title in 1999. Stone ambitiously sought a position at the next level and was quite successful. He spent two seasons at Eastern Michigan, two at Ohio State and 10 at Bowling Green before returning to River Rouge last season as head coach.
And he has no regrets.
“At that point, I had goals,” Stone said of making the jump to college. “There were things I wanted to do. I still have goals. People ask me, would I go back to college? I don’t know. If the situation was right, I might.”
Stone, 49, returned for two reasons: family and community. Last season he was able to coach his oldest son, LaMonta, Jr., his senior year. Stone also has two other sons, ages 6 and 9.
Basketball is king in River Rouge. Greene won a record 12 MHSAA titles and the program has won two more since his departure. But the Panthers relinquished their claim as a state power soon after Stone left and haven’t been much of a factor in the tournament since. Stone intends on changing that.
“It’s a situation where, I’d been (coaching in college) for 14 years,” he said. “I’d reached all my goals. The only one I didn’t was to become a head coach. But you’re an assistant in the Big Ten. You can’t get much higher than that.
“The opportunity to come back to that community, I just couldn’t pass up. I get to be more of a part of my sons’ lives.”
In addition to the high school season, Stone said he enjoys coaching during the summer, in camps and individually.
“I can, within the (Michigan High School Athletic Association) rules, work with kids outside of Rouge,” he said. “I get calls all the time saying can you work with my son. I work with them but they can’t come to Rouge. I like it that way. There’s no pressure on me or them.”
Hall, 45, was one of the state’s top players when he graduated from Cass Tech in 1988. He played four years in college (Washington, Virginia Tech) before playing professionally overseas. In 1996 he became the head coach at Detroit Rogers, an all-boys school in the Detroit Public School League. Hall spent nine seasons there and won three MHSAA titles before the school closed.
Hall went to Detroit Northwestern in 2005 and spent three seasons there, winning one PSL title, before accepting a position as an assistant coach at Duquesne University in Pittsburgh. He spent four seasons there before becoming an assistant coach at Youngstown State. On Aug. 25, Hall officially came back to Detroit as athletic director and boys basketball coach at Cass Tech.
Like Stone, Hall was looking for a more stable lifestyle. Family came first, and the opportunity to coach his alma mater was too good to pass up.
“A lot had to do with my life at this stage,” he said. “I have two young boys (ages 7 and 4) and to be more a part of their lives is important. If I wanted to spend time with them, we’d go to a game where I was recruiting a kid and that would be our time together on that given day.
“And I have a passion for this school. This whole year has been learning on the fly. At Rogers there was a lack of numbers. Here football is huge. We didn’t have a football team at Rogers. And here I have a surplus of numbers. It’s a different dynamic. Rogers was the smallest school in the PSL by enrollment. Cass is the biggest.”
Hall said he doesn’t miss the hours of travelling on the road, going into countless gymnasiums recruiting players and trying to convince them and their coaches that his university was the right one. It’s not that his responsibilities as athletic director and coach are less demanding. But being able to go home every night and see his children and sleep in his bed has its rewards.
Hall said he had more than a few conversations with Stone on returning home.
All three coaches agree that experience has its benefits. It’s not that coaching is any easier at this time. The challenges are still there and in many ways demand different approaches.
“Every stop makes you better,” Negoshian said. “Anytime you coach kids, the more you are around them, it helps.
“The game has changed. Society changed. Kids don’t want to fight through tough times. That’s why you see so many transfers. Everybody wants to be the hero. They want the focus on them. And it’s just not them. It’s the family. I’m not sure all of the parents are committed. They don’t want to go to A, B and C to get to D.”
Hall said the expectations for incoming freshmen and their parents are so different than it was when he was in high school. Then students went to a certain school, whether it was a power like Detroit Southwestern or a neighborhood school like Detroit Mumford, to be a part of an established program.
“It’s a trickle down from college,” Hall said. “It’s not, ‘I want to send my kid to a great program.’ There’s the attitude that if my son isn’t a part of it as a freshman, I’ll go somewhere else instead of being part of the process.”
Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS: (Top) Current River Rouge boys basketball coach LaMonta Stone returned to his alma mater after serving as a college assistant including at Bowling Green. (Middle) Todd Negoshian, LaMonta Stone, Steve Hall. (Top photo courtesy of LaMonta Stone.)
'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide
By
Jason Juno
Special for MHSAA.com
July 15, 2025
WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.
Many are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.
“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.
Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?
Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.
That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.
“Great memories from that year,” Peterson said.
The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.
“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”
They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.
The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.
No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.
“That was really cool, just little surprises you weren’t expecting,” Peterson said.
Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.
They were even on “The Tonight Show.”
“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”
After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.
Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.
The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.
“Now I can show my kids when they get older,” he said.
The basketball part of Peterson’s high school days was a pretty big deal as well.
Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.
“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.
As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.
“And then we were kind of like, ‘OK, we got something here,’” Peterson said.
They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.
The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.
Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.
For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.
“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”
He learned a lot of lessons from that time in his life — just from playing sports but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.
“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”
His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.
“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”
As for being in the spotlight, he took valuable lessons from that as well.
“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”
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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)