MHSA(Q&A): Flint Beecher boys basketball coach Mike Williams

March 30, 2012

Mike Williams had brought Flint Beecher to the MHSAA Semifinals at Michigan State's Breslin Center at the end of both the 2008-09 and 2009-10 seasons, and also coached the team that made the Class C Final in 2008. All three times the Buccaneers had to settle with great runs, but losses to end them.

But not Saturday.

Beecher and Williams capped one of the best season's in MHSAA history, becoming the 12th team to finish with 28 wins and claiming the Class C championship. Beecher finished with a perfect record, and the championship was the Bucs' first since claiming the Class B title in 1987.

Williams graduated from Grand Blanc High in 1994 before then getting degrees at Ferris State and Eastern Michigan University. He's led Beecher to a 138-61 record over the last eight seasons, and had some powerful things to say after Saturday's win, both about the Bucs' legacy but also about what the win could mean to the entire Flint community.

"I’m just overwhelmed with excitement. Very humbled by this entire process, by this entire season, by the way our kids performed. Just fortunate to be a part of this. We put in a lot of work to get here. It feels unbelievable. I really can’t describe it with words.

"I know we did everything the right way. And we worked from the ground up"

This is the third time in school history (Beecher) finished with an undefeated season. You yopped the last two teams by one game. How does it feel for you guys to do this?

"It’s incredible. The only thing that I can say is we’ve got the full support of all the Beecher alumni, all the supporters that came out. … Everybody was pulling for us to do this. Like I said, it’s humbling to be considered and to be known right up there with all those great teams that have played in the past at Beecher. And to add to the legacy of Beecher, that’s the main thing.

With all things you guys have been through up to this point, not even just basketball, but off the court, on the court, talk about the feeling you guys have to be able to finish it on top and be able to celebrate a victory.

"I think with the things that our kids have gone through and the things our community has gone through, for me this is more than about basketball. This is about these kids' lives. I feel like I’m their father. The toughest part is that this is over. I won’t get to coach Antuan (Burks) anymore. I won’t get to coach Montana (Gooch) anymore. These are like my sons. I put more into their lives than into basketball. We revert everything back to their lives.

"Because you’re looking at some kids that overcome some things that you can never imagine. For them to make it here and accomplish this, it's setting a standard for all the kids in our city that we don’t have to act up. We can achieve. We can be successful. Because too many bad things are going on in our city, and I want these kids to be representatives of our city, of their generation turning around and being positive. And that’s been the biggest thing. It’s been about their lives. For them to accomplish this, it doesn’t even compare to the things they’ve overcome in their lives.

"So we just want to bring it back home and show everybody we can be successful. We don’t have to be in the streets. We don’t have to do things that are getting written about in paper that Flint is known for. Let’s get back to being successful. And our community and the whole Flint area, everybody supported us. Not just Beecher. That’s what I’m more proud of -- that we get to bring some positive attention to our area."

'Who Will Cheer for the Nimrods?' Peterson IV, Watersmeet Found Fans Worldwide

By Jason Juno
Special for MHSAA.com

July 15, 2025

WATERSMEET — George Peterson IV talks to a lot of people through his job as a police officer in the Green Bay, Wis., area. When some of those folks are headed up north for the weekend, he tells them he’s from the Upper Peninsula.

These are logos for the Made In Michigan series and the Michigan Army National GuardMany are expecting to hear about one of the bigger towns located a couple of hours drive from Green Bay, like Iron Mountain or Escanaba. But they usually know his hometown, too.

“There’s more people than I would have thought know exactly – ‘Oh Watersmeet, the Nimrods,’” Peterson said.

Some surely know the tiny town because it’s not light years away from Green Bay – only about three hours. But Watersmeet’s dot on the map got a little bigger when Peterson was in school two decades ago, thanks to a run of media exposure that all started with an ESPN commercial that wondered: Without sports, who would cheer for the Nimrods?

Peterson and his teammates can look back on a high school sports experience unlike pretty much anyone else’s, which included the popular ESPN commercial, an appearance on “The Tonight Show” with Jay Leno, and an eight-part miniseries and media exposure from print and television outlets throughout the country. All because of their quirky nickname that has come to be an insult but was chosen because the biblical figure Nimrod was a mighty hunter, and hunting is a big deal in the U.P.

That era also coincided with the best basketball Watersmeet has ever seen. The 2004-05 team, with Peterson was a junior, won its only MHSAA Regional championship and only U.P. small-school team of the year award.

“Great memories from that year,” Peterson said.

The first moments he mentions from his time in high school sports as a aren’t of going to Hollywood – although that certainly came up later – or of being on ESPN. He instead recalled the camaraderie with his teammates, the bus rides, and proving people wrong even in elementary school that Watersmeet could be good.

“The Watersmeet Nimrods weren't supposed to be good,” he said. “We weren’t supposed to win elementary tournaments; we were supposed to fall apart.”

They definitely didn’t do that, as one of the smallest high schools in the state enjoyed instead an unforgettable three-year run.

The cameras first showed up when Peterson was a sophomore. ESPN staff came to get footage early that season, during a December 2003 game against rival Bessemer. The cameras didn’t faze the Nimrods, who upset the rival Speedboys that night; Peterson remembers Bessemer putting 100 on them later that season.

No one told the Nimrods when the commercials were going to air. Then one came on one night when Peterson was watching ESPN.

“That was really cool, just little surprises you weren’t expecting,” Peterson said.

Watersmeet was featured in major newspapers, “CBS Sunday Morning” came to town, and Nimrods merchandise flew off the shelves.

They were even on “The Tonight Show.”

“I would say Jay Leno was probably the coolest experience,” Peterson said. “A small-town kid from Watersmeet, all of us that went, getting treated like we were important, something that a lot of people don’t get to experience. They flew us out, we had limos, we had a hotel right down the road – I think it was a Hilton.”

After the national attention died down during their very successful 2004-05 year – which included the run to the Class D Quarterfinals – the cameras were back for Peterson’s senior year. This time it was the Sundance Channel for an eight-part miniseries about life in his team’s small town.

Those cameras were around that entire season. But if something came up along the way – and it did – the team could just ask the filmmakers to go away while they hashed it out privately. Peterson said they didn’t pressure him to do anything, and the staff members were great to he and his teammates, while doing what they could to make them feel comfortable.

The buzz for the miniseries wasn’t quite the same as for the commercials. But Peterson enjoyed going to a screening ahead of its debut in Madison, Wis. And he can look back on scenes with his late grandfather.

“Now I can show my kids when they get older,” he said.

The basketball part of Peterson’s high school days was a pretty big deal as well.

Growing up, Peterson’s dad George Peterson III took him to the Regionals in Marquette each year. Rooting for area teams like Ewen-Trout Creek kept the fire going.

“I’d go back home, I’d shoot hoops and play ball,” Peterson IV said.

As he and his teammates entered in high school, the Nimrods finished well under .500 his freshman year. The next year, they flipped their regular-season record to 14-6, which included the early season upset of rival Bessemer with ESPN’s cameras recording commercial material.

“And then we were kind of like, ‘OK, we got something here,’” Peterson said.

They went to Michigan Tech’s basketball camp the following summer and won pretty much every game, including against the U.P.’s big schools like Marquette and Iron Mountain.

This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan.The Nimrods also won constantly early in the 2004-05 season – until Baraga gave them another piece of humble pie. But that proved to be a quick bump in the road. They won their District tournament at home and then both Regional games by double figures.

Watersmeet then lost a heartbreaker in overtime in the Quarterfinal against Posen, but it didn’t diminish what they had accomplished.

For Peterson, he got to do it with his dad coaching, his brother Jordan playing with him and the whole community cheering for them. He still remembers the bus ride home and the reception they got going through Bruce Crossing, part of the E-TC school district.

“We got to experience something we never got to experience before,” Peterson said. “That was probably one of, if not my favorite, moments from my junior year.”

He learned a lot of lessons from that time in his life — just from playing sports  but also from playing for his dad and with the kind of spotlight most small-school athletes don’t see.

“Being an athlete and working in law enforcement, a lot of the lessons learned go hand-in-hand with my profession, because you have to be teachable, you have to be coachable and you have to take the losses,” Peterson said. “Obviously in sports, every time you step foot on the court, we didn’t win. There’s some things in life that you don’t get what you want, but you just learn you gotta work harder for it and strive to be better. That helps me in my profession.”

His dad, who recently retired from coaching boys basketball after walking the sideline for more than three decades, taught his son many things like humility, how to be respectful, patience, and how to respond when things don’t work out.

“That doesn’t mean the door’s closed; you just gotta find a whole different way to get what you want,” Peterson IV said. “I remind myself of that every day when I’m at work.”

As for being in the spotlight, he took valuable lessons from that as well.

“It’s helped me learn to take a step back and not get too excited about certain things,” he said. “Like when I’m around a crowd or when I have stuff going on, like board meetings, or we just have a crowd where people could be mad or people could be in support. It’s helped me to learn to take a step back and mentally just prepare, take that deep breath and everything seems to run smooth.”

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PHOTOS (Top) At left, George Peterson IV (12) puts up a jumper playing for Watersmeet in 2004. At right, Peterson holds his son George V while pictured with wife Elise and daughter Braelynn. (Middle) This Ironwood Daily Globe photo from 2007 shows Peterson talking with “Nimrod Nation” director Brett Morgan. (Past photos by Jason Juno; current photos courtesy of the Peterson family.)