Western's White Enjoys 'Special' Career
By
Tom Markowski
Special for Second Half
May 4, 2016
WALLED LAKE – Seeking a higher level of performance, many high school athletes have channeled their energy to one sport.
Many refer to this concentration as specialization – and Cody White, for one, isn’t buying it.
White, a junior at Walled Lake Western, is a three-sport athlete and he loves every minute of it. He plays basketball during the winter, baseball in the spring and football in the fall. During the summer he competes in AAU basketball, travel baseball, 7-on-7 football games with his Western teammates, and he participates in a few summer football camps.
White has played these same sports all throughout high school. His freshman year he competed in track and field, along with baseball. White hasn’t ruled out returning to track and field, in addition to baseball, as a senior – but this season he’s sticking with just baseball.
It’s a hectic schedule but, again, White wouldn’t have it any other way.
“I couldn’t see myself not competing in those sports,” he said. “I love them so much. I want to finish my senior year playing all three.”
White estimates that he’ll have two days off, away from sports, in June. In July he’ll take a week off, between his summer baseball team schedule ending and the start of football practice.
There’s no question White is driven, but it’s more than that. In some high schools, and with some coaches, playing multiple sports can be a challenge. There are some coaches who would prefer the students to play one sport and only one sport.
According to Western football coach Mike Zdebski, that isn’t the case at his school.
“We encourage them to play more than one sport,” Zdebski said. “For one, we want them to get their money’s worth. We have a pay-to-play policy of $425. You play one sport and it costs $425. You play three sports and it costs the same. And, two, playing other sports helps them develop other skills. In basketball you create space. In baseball you chase fly balls, and that helps with depth perception. Besides you get to work with other coaches and other teams.
“We’re lifting weights during the summer. If a kid is playing summer baseball or AAU basketball, if they have time they can come by and lift weights. And what we always tell them, if you’re tired let us know. You can take a break.”
Zdebski – whose team finished 12-1 last fall – was quick to point out some excellent athletes in the past, like former Kansas City Royals outfielder/Oakland Raiders running back Bo Jackson, who were multiple-sport athletes. And, more recently, there’s Luke Glendenning of the Detroit Red Wings. Glendenning was an all-state running back at East Grand Rapids.
When his high school career is done, White will play football in college. Two months ago he committed to sign with Michigan State this winter. At 6-foot-3 and 200 pounds, White played receiver, defensive back and also returned kicks last fall. He played a big role in Western’s run to the Division 2 Semifinals.
During baseball season, White pitches and plays middle infield and right field. He plays the wing and shooting guard in basketball.
His interest in playing a variety of sports came at an early age and, as is the case with most children, a family member was the one who introduced White to athletics. Former NFL player and Detroit Lions executive Sheldon White is his father, but the first sport White played, at age 3, was baseball. Two years later he began playing football and basketball.
Sheldon White also played three sports at his high school in Dayton, Ohio, (Meadowdale High) and helps his son manage his busy schedule, particularly during the offseason.
“Growing up was a little different (for me) than the usual kid,” Cody White said. “Going to Lions games and just being around football all the time. I think I love the game more because I was around it so much.
“But I think playing three sports helped me, too. The twisting of your hips in baseball, when you swing the bat, you’re using different muscles. And all the jumping you do in basketball. You have to move in tight spaces.
“With football, you’re with the football guys. By doing all three you meet different people.”
Playing multiple sports has definitely been the right road for White to follow. And his busy schedule hasn’t hindered his work in the classroom.
White has a 3.54 grade-point average pending his grades for this semester.
Tom Markowski is a columnist and directs website coverage for the State Champs! Sports Network. He previously covered primarily high school sports for the The Detroit News from 1984-2014, focusing on the Detroit area and contributing to statewide coverage of football and basketball. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS: (Top) Cody White (right) runs away from a Midland Dow defender during their Regional Final this fall. (Middle) White works for a shot against Milford. (Photos by Teresa Presty.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)