Beaudrie's Rebuild of Jefferson Football Gaining Speed with Fast Start
By
Doug Donnelly
Special for MHSAA.com
September 17, 2025
NEWPORT – Rob Beaudrie has found the secret formula to building a winning football team.
Take over as head coach. Tap his freshman son (even if unexpectedly) as the starting quarterback. Mix in a couple of years hitting the weights, consistent offseason workouts and getting the underclassmen to buy into the playbook and new culture.
Oh, and winning a few games doesn’t hurt.
“Kids like to win,” Beaudrie said. “They don’t want to go out and practice two or three hours every day and go 0-9. It’s not fun for them. These kids have bought in. They’ve been playing football together since they were in youth football. It’s a good experience for them.”
Beaudrie is the head football coach at Monroe Jefferson, a Division 6 school in Newport, along the shores of Lake Erie and home to the Fermi 2 nuclear power plant. The Bears were once a football power, winning the Class BB championship in 1994, but have struggled for the last 20 years or so.
Being from the area, Beaudrie knew all about Jefferson. He took the job three seasons ago. He stayed on the course and things slowly improved.
This year, everything has come together as the Bears are off to a 3-0 start for the first time since 2006. One more win and they’ll have more victories than in any one season since 2016, which was the last time Jefferson qualified for the playoffs.
“We’ve come a long way,” Beaudrie said. “We are doing a lot of things right. We are attacking the ball, pursuing. We’re blocking together. There are still some growing pains. We are young in some areas, but they’ve come along well. They are very talented.”
Beaudrie inserted his son Luke, then a freshman, into the starting quarterback role his first year as head coach. It was an unexpected move because Luke had been a slot receiver or running back while playing youth football and middle school football. When the player Beaudrie expected to be the starting quarterback quit the team, Beaudrie turned to his son.
“He’s not a true quarterback, but he’s learning,” Beaudrie said. “He’s learned to understand the offense and read the defense. He’s a leader.”
In Jefferson’s 52-21 win over Milan on Friday, Luke Beaudrie returned a kickoff 99 yards, had touchdown runs of 65, 2, 50 and 32 and returned an interception 89 yards for a touchdown – all in the first half.
“He’s a special athlete,” Rob Beaudrie said. “He was never tackled in middle school. He’s very fast and has great vision.”
Luke said he has adapted to being the quarterback.
“When I first started, I didn’t think it was for me,” he said. “But you have to have the mindset ‘whatever is best for the team.’ I started learning it, and now I’m more comfortable.”
Through three games, Beaudrie has 487 yards rushing, 243 yards passing and has scored 13 touchdowns.
The Beaudries have used this same game plan before, but at a different school. Rob was head coach at Erie Mason, a program that had struggled. His son Noah became the starting quarterback as a freshman, went through some growing pains, but developed into an all-stater his senior season as Mason won a league championship.
Noah went on to play college football at Mount Union University (Ohio) where he quarterbacked the Purple Raiders into the Division III national championship game last season. This year, Noah transferred to Adrian College where he is the starting quarterback and has the Bulldogs off to a 2-0 start.
Being close to home has allowed him to serve as an assistant coach for Jefferson.
“The schedules line up really well,” Rob Beaudrie said. “He can be at (our) practice just about every Sunday and Monday and can be at most of our games. He helps Luke out a lot. He’s brought a lot of college experiences with him to the playbook.”
Another former player Rob had at Mason, Tanner Herrera, is helping coach the Jefferson offense.
“I didn’t want to do it all,” Beaudrie said. “I offered him the OC (offensive coordinator) job, and he’s run with it.”
Beaudrie said he thought this could be the year Jefferson turned things around. The Bears still have a difficult Huron League schedule ahead of them. This week they take on Riverview, then have Flat Rock and Division 7 No. 1-ranked Monroe St. Mary Catholic Central.
“The good thing is, these kids don’t know what they don’t know,” Beaudrie said.
Roster numbers have gone up steadily since Beaudrie took over. His first season the Bears had 23 players in the entire program. Last year they had 36 players in all and no seniors. This year Jefferson counts 61 players – plenty enough for a JV and varsity program.
“That has been a huge help,” he said.
The first two years weren’t easy as he brought his system to Jefferson. He faced skepticism over the team’s passing attack. For years, even decades, Jefferson was known for its rushing offense; at one time, the Bears would go weeks without attempting a pass.
“This is all new at Jefferson. People would tell me, ‘They don’t know anything about passing the ball; you can’t do that,’” Beaudrie said. “I told them, ‘You’d be surprised what kids can learn.’ We came in and did our thing. We were out-manned a bit the first few years.
“Sometimes the first couple of years you get a new coach in, and some people don’t like what you are doing. It wasn’t going to ruffle my feathers. I have thick skin. There’s a plan, and you have to trust the process, trust the system.
“Now, the kids are excited, the parents are excited, everyone is excited. Everybody likes a winner. I’m excited to see what happens next year as well, but we are going to enjoy these wins right now.”
Jefferson athletic director Alyssa Eppler said the football success has brought excitement to the games and district.
"There’s an incredible buzz in our school and community right now, and it’s been building for a few years now,” she said. “It’s exciting to finally see it all come together. You can feel the energy in the hallways and see it in the stands on Friday nights. Or first home game truly had the atmosphere of a homecoming. We’re proud of the momentum and what it means for our kids."
Luke Beaudrie is happy with how things have worked out, even if he had to learn a new position.
“The first few years were a little rough,” he said. “Now, everyone is starting to buy in, and everyone expects some good things the next couple of years. It feels amazing. This hasn’t happened here in a while.”
Doug Donnelly has served as a news and sports reporter at the Adrian Daily Telegram and the Monroe News for 30 years, including 10 years as city editor in Monroe. He's written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. He is now publisher and editor of The Blissfield Advance, a weekly newspaper. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS (Top) Monroe Jefferson’s Luke Beaudrie sprints toward the end zone during a game last season. (Middle) Jefferson coach Rob Beaudrie holds a pad while Luke works on making a cut during practice. (Photos courtesy of the Monroe News.)
Zeeland West Reigns Again as Hendricks Sets Pace with Record-Setting Day
By
Paul Costanzo
Special for MHSAA.com
November 30, 2024
DETROIT – Keaton Hendricks put his name atop the MHSAA Football Finals record book Saturday, scoring six touchdowns to lead Zeeland West to a 42-22 Division 3 victory against Detroit Martin Luther King.
But following his record-setting performance, the senior back made sure to rattle off the names of as many teammates as he could while dispersing the credit.
“The performance couldn’t have gone without my offensive line, they blocked things up perfectly,” Hendricks said. “Even the backs, Isaac (VanderZwaag), Jonah (Leslie), Brody (Maas) or Brandon (Holman), they carried out their fakes tremendously, and that’s what led to the scores. Also Trey (Sloothaak) on those beautiful throws. He just dropped it right in there.”
Hendricks finished with 129 yards and three TDs on the ground, and had three catches for 25 yards and three scores.
He passed Chelsea’s Lucas Hanifan (Division 4, 2021), Grand Rapids Catholic Central’s Nolan Fugate (Division 4, 2017), Saginaw Nouvel’s Bennett Lewis (Division 7, 2011) and Ithaca’s Alex Niznak (Division 6, 2010) who had shared the record with five total touchdowns in a Finals game.
His three receiving TDs are tied for second most in a Finals game with 10 others.
“Honestly, I had no idea until everyone started coming up and screaming at me,” Hendricks said. “I was like, ‘What’s going on?’ When they told me, I was just in shock. But once again, shout out to everybody.”
The title is the fifth in program history for Zeeland West, and first since 2015.
“It’s good to be 5-for-5,” Zeeland West coach John Shillito said. “Before I got here, I was 0-for-3. It’s been good in Zeeland for me. I’m just real proud of these guys. The five is big, but for this group of kids, it’s theirs.”
The Dux (13-1) never trailed, and held at least a two-score lead for much of the game. That had a lot to do with an opportunistic defense, which forced three turnovers, including two in the red zone. But anytime King did break through, it couldn’t find a way to back it up by stopping Zeeland West’s powerful T-formation run game.
“It was very difficult to prepare for that style of offense in four days,” King coach Terel Patrick said. “We have not seen it in probably six years. We went back and looked at some things, I wish we would have had a little bit more time, but nevertheless, hats off. They executed the (heck) out of that offense today. We also had two turnovers in the red zone, and you have to be able to match them possession for possession.”
Zeeland West rushed for 327 yards in the game, averaging seven per carry. It wasn’t just Hendricks, as Sloothaak added 124 yards on 12 carries, and VanderZwaag had 54 yards on his 10 carries.
Much of the damage was done in the first half, as the Dux rushed for 194 yards during the opening 24 minutes. Hendricks had 104 yards and three touchdowns (49, 14 and 30 yards) on nine carries in the first half.
He also had a six-yard touchdown reception on a play that wasn’t designed for him. Sloothaak, the quarterback, rolled and looked to his left, but with all options covered, he made a last-second glance to his right, where Hendricks was all alone. The senior then sprinted untouched into the end zone.
Hendricks scored on a very similar play early in the third quarter, this one coming from 11 yards out and stretching the lead to three scores at 34-14.
“They were supposed to go to Isaac,” Sloothaak said with a laugh. “Coach has been telling us in practice for a few weeks now, we have to be prepared for that, and Keaton executed that well.
The final score was on purpose, as Hendricks set the record with an eight-yard reception from Sloothaak midway through the third quarter.
“I thought I had the film on fast forward, because he’s got some speed,” Patrick said. “Speed is speed. That kid is fast in every league. He outran some angles today and proved he’s a really good football player. I would like to see kids like him get more chances at the next level. That kid’s a ballplayer. I’m glad he was able to get that exposure today on a really big stage, and hopefully he can parlay that into a college scholarship.”
Despite Hendricks’ heroics and its own mistakes, King managed to remain in shouting distance thanks to a pair of second-quarter touchdowns.
The first was set up by a fumble recovery deep in Zeeland West territory, as Michael Dukes scored on a five-yard run.
The second came as the first half clock expired, with Daryl Flemister finding David Calmese for a 10-yard score. Flemister’s two-point conversion run made the score 28-14 heading into the second half.
But shouting distance was as close as King would get. Dukes would score again, on a 14-yard run midway through the third quarter.
He finished with 93 yards rushing on 14 carries. Flemister rushed for 77 yards and was 10-of-18 for 111 yards through the air. Kristian Wheeler led the King defense with nine tackles, while Gregory Keller had eight.
Sloothaak and Tyler Bauman each had six tackles to lead Zeeland West, with Sloothaak also forcing a fumble near the goal line. Hendricks also forced a fumble, while Maas had an interception.
PHOTOS (Top) Zeeland West’s Keaton Hendricks (1) breaks into the open field during his team’s Division 3 championship win. (Middle) The Dux’ Brody Maas (8) closes in on a tackle. (Below) Hendricks pulls away as King’s Kyle Ruff (30) pursues. (Photos by Hockey Weekly Action Photos.)