Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 2 Preview
August 31, 2016
By Geoff Kimmerly
Second Half editor
After an opening weekend highlighted by showcases in the Detroit and Ann Arbor areas, Michigan high school football fans should look west, north and really far north for the most colossal matchups of Week 2.
Arguably the top teams in the Lansing and Grand Rapids areas and all of 8-player football will face off as the most intriguing games of this week’s Drive for Detroit, powered by MI Student Aid. A number of leagues also begin play, with matchups in at least three conferences likely playing a part in which favorite eventually is crowned champion.
Check out our previews below – and visit the MHSAA.com Score Center tonight and all weekend for scores as they are reported and links to updated schedules and standings.
Bay & Thumb
Almont (1-0) at Algonac (1-0)
The water should be boiling for this Blue Water Area Conference opener. Rewind to Week 6 of last season, when upstart Algonac broke reigning league champ Almont’s 16-game BWAC winning streak with a 21-7 victory. Algonac went on share the league title with Richmond (with Almont a win short of also sharing), then beat Almont again, 13-0, in their Division 5 District Final. Both earned impressive victories last week, Algonac over Marine City and Almont over Saginaw Michigan Lutheran Seminary.
Others that caught my eye: Chesaning (1-0) at Freeland (1-0), Midland Dow (1-0) at Bay City Central (1-0), Harbor Beach (1-0) at Beaverton (1-0), Flint Powers Catholic (0-1) at Saginaw Heritage (1-0).
Greater Detroit
Allen Park (1-0) at Wyandotte Roosevelt (1-0)
Allen Park shared the Downriver League championship last season by winning its final seven regular-season games after falling to Roosevelt 23-14 in Week 2. The Bears, meanwhile, ended up missing out on any share of the league title by going on to lose two games by a combined four points. Roosevelt has won seven of eight meetings against Allen Park – including once in the playoffs – since the two became league foes in 2009.
Others that caught my eye: Walled Lake Western (1-0) at Canton (0-1), Utica Eisenhower (1-0) at Macomb Dakota (1-0), Clinton Township Chippewa Valley (1-0) at Romeo (0-1), Orchard Lake St. Mary’s (0-1) at Detroit Loyola (1-0) on Friday.
Mid-Michigan
DeWitt (1-0) at Grand Ledge (0-1)
Lansing-area fans have been anticipating this matchup not just since schedules were announced for this season, but for many years. These two have been the most successful programs in the Capital Area Activities Conference for most over the last two decades and nearly are neighbors, although Grand Ledge has about 700 more students. The Comets made the Division 1 Semifinals a year ago; DeWitt’s most recent of five MHSAA Finals appearances came in 2013. Both are led by standout quarterbacks – DeWitt by Will Nagel and the Comets by Nolan Bird – although playmakers JD Ross and Antonio Rush, respectively, could be the difference-makers for those teams on offense. DeWitt dominated at Linden last week, while Grand Ledge fell a score short at Hudsonville.
Others that caught my eye: Lansing Catholic (1-0) at Lansing Everett (0-1), Dansville (1-0) at Pewamo-Westphalia (1-0), Hillsdale (1-0) at Portland (1-0), Davison (1-0) at Mount Pleasant (0-1) on Friday.
Northern Lower Peninsula
Maple City Glen Lake (1-0) at Traverse City St. Francis (1-0) on Friday
St. Francis is fresh off a trip to the Upper Peninsula and a 40-14 win over frequent playoff team Marquette. Glen Lake certainly is a more familiar opponent – the teams were in the same division of the Northern Michigan Football Conference during the league’s first two seasons, although they are in different divisions this fall. Glen Lake made headway in its two matchups with St. Francis last season, coming off a 41-7 Week 7 loss to fall only 21-3 in a Division 6 playoff opener. A four-touchdown win over Kingsley last week should be a good sign of things to come for the Lakers.
Others that caught my eye: Charlevoix (1-0) at Boyne City (0-1), Lincoln Alcona (0-1) at Hillman (0-1), Whittemore-Prescott (1-0) at Tawas (1-0), Central Lake (1-0) at Frankfort (1-0).
Southwest Corridor
Edwardsburg (1-0) at Vicksburg (1-0)
Although Edwardsburg won this matchup 58-25 a year ago, the fact remains that Vicksburg is still the only team to hand the Eddies a regular-season loss over the last three seasons – winning 16-14 in 2014. That’s enough to make this intriguing. But add in a solid 17-7 win for the Bulldogs over Dowagiac last week, and it appears they’re up to the task of challenging the Wolverine Conference frontrunners again.
Others that caught my eye: Marshall (0-1) at Coldwater (1-0), Schoolcraft (1-0) at Watervliet (1-0), Niles (1-0) at Mattawan (0-1), Kalamazoo Central (0-1) at Stevensville Lakeshore (1-0).
Southeast & Border
Morenci (1-0) at Hudson (1-0)
An early key moment in Morenci’s turnaround over the last three seasons was a 2014 win over the rival Tigers, who had mostly dominated their annual game over the previous decade and a half. Morenci made it two straight on Hudson by winning 26-20 last year and is coming off a solid 34-7 win over 2015 playoff qualifier Pittsford. The Tigers are coming off their first sub-.500 finish last year since 2006 and have plenty to prove – and also to benefit from by winning this one with an increasingly tough Lenawee County Athletic Association schedule ahead.
Others that caught my eye: New Haven (1-0) at Ida (1-0), Milan (1-0) at Flat Rock (1-0) on Friday, New Boston Huron (1-0) at Carleton Airport (1-0) on Friday, Ypsilanti Community (0-0) at Monroe (0-1) on Friday.
West Michigan
Lowell (1-0) at Rockford (0-1) on Friday
After three seasons off, these Grand Rapids-area powers will face off again; Lowell won both the 2011 and 2012 meetings when the teams first brought this matchup back after nearly four decades. Aside from these being two of the best-known programs in the state, last week’s events should draw a few more statewide eyes west. Lowell, the reigning Division 2 runner-up thanks to a last-play touchdown in the 2015 Final by Detroit Martin Luther King, blazed out of the gates with a 36-19 win over Warren DeLaSalle. Rockford, meanwhile, was forced to forfeit to Saline last week because an illness sidelined a good portion of the team. The Rams made the Division 1 Regional Finals last fall.
Others that caught my eye: Benton Harbor (1-0) at Grand Rapids South Christian (1-0), at Hudsonville; St. Ignace (1-0) at Muskegon Catholic Central (1-0), Zeeland West (1-0) at Muskegon Mona Shores (1-0), Caledonia (1-0) at Grand Rapids Christian (1-0) on Friday
Upper Peninsula
Negaunee (1-0) at Calumet (1-0)
Calumet is one of the most consistently solid teams on either peninsula, with seven or more wins nine of the last 11 seasons. And the Copper Kings broke through one of their toughest annual obstacles at the end of last fall, downing Negaunee 24-14 in a Division 6 playoff opener after losing all five of the teams’ recent meetings. Still, the Miners’ 7-3 finish last fall was similarly solid but a little deceptive – those three losses came over the final four weeks and by a combined 17 points. This could be a statement win for a team looking to take those next small steps back to elite.
Others that caught my eye: Petoskey (0-1) at Escanaba (1-0), Gwinn (1-0) at Iron Mountain (1-0), Bessemer Gogebic (1-0) at Bark River-Harris (1-0) on Friday, Newberry (1-0) at Munising (0-1) on Friday.
8-Player
Powers North Central (1-0) at Crystal Falls Forest Park (1-0) on Friday
Forest Park, 11-player until this fall, has taken a deep dive immediately into 8-player football, opening up last week against annual power Rapid River (and winning 64-22) and now hosting reigning champion Powers North Central. The Jets opened last week just as explosively as they played all of last season, putting up 60 on Luck, Wis. This one could be telling in how the Western Eight Conference standings eventually shake out – and also indicate where Forest Park sits in relation to the 8-player elite.
Others that caught my eye: Posen (1-0) at Cedarville (1-0), Lawrence (1-0) at Morrice (1-0).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Kalamazoo Central, here on offense against St. Joseph last week at Michigan Stadium, will face Stevensville Lakeshore seeking its first win this season. (Click to see more from HighSchoolSportsScene.com.)