Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
With Help, Football Returns to Carney
August 25, 2016
By Dennis Grall
Special to Second Half
CARNEY — The football players dutifully go through their drills in blistering heat, showing energy and enthusiasm as they tackle what is basically a brand new sport.
Carney-Nadeau High School returns to the high school gridiron tonight for the first time since 1973, with an assist from some Upper Peninsula schools and another team known for its green and gold colors, the Green Bay Packers.
The 8-player team visits Ewen-Trout Creek for the first of eight road games this season. The small northern Menominee County school does not have a football field.
Actually, until around Thanksgiving 2015, the school did not have a team. Some parents approached the school about instituting football last fall, with the recent inception of the 8-player game playing a big role.
Helping fuel that fire was neighboring Powers North Central, which switched from 11-player to 8-player for the 2015 season and romped to the division’s MHSAA championship to complete a 13-0 season.
Jim Belec, who helped bring the football idea to school officials, became head coach and quickly picked up Dan Koffman as an assistant for the self-funded program.
Then the work began. And as the pieces started falling together, C-N students began showing interest in playing the sport.
Belec, who coached the youth football Sharks in nearby Stephenson, said, “You’ve got to have a lot of patience” working with players who have little or no experience. “You have to remember it is their first time out here, but at the same time you’ve got to remember you have to catch them up.”
He installed a basic offense and defense. “If you can’t do the basics, you don’t have much to stand on,” said Belec as he watched his players run through various drills. “They’ve got the want-to.”
He said basic drills included safety features such as keeping the head up while going in for a tackle and reminding defenders to wrap their arms around the ball carrier. “You can definitely tell the kids who have played in the past and who haven’t,” he said.
About half of the 17 players have some experience, including three who played at North Central under a co-op arrangement.
“I’m realistic. Starting off we have a lot to learn,” said Belec. “I hope we are far enough along to be competitive right off the bat.”
That wasn’t the case when the Wolves played 11-player football from 1970-73, when they posted only one win before dropping the sport. They played the 8-player game for a couple of years before that period, before those opponents also moved to 11-player football.
“Our first goal is to have fun,” said Belec, noting some players expressed playoff hopes while some hoped for perhaps two wins. “There are wins on the schedule to be had as long we work hard.”
The hard work and dedication have been on display since preseason practice began, but it will take live action to see how much progress has been made. At the outset Belec said, “They would come off the ball and they would all stand up right away. Little things like that can be taught.”
The Wolves received some equipment and uniforms from nearby Menominee High School and from Rock Mid Peninsula High School, which dropped 8-player football after the 2013 season.
Most obvious is the equipment and gear donated by the NFL’s Green Bay Packers. Brand new gloves bearing names like Randall Cobb arrived along with shoes, shoulder pads, pants, thigh pads, knee pads, girdles and state-of-art helmets. “The ones (pants) with blood stains were valuable,” said Koffman.
The items were arranged for by Belec’s wife Cindy, who attended school in Stephenson with Sandy Roubal, who is the corporate giving coordinator for the Packers.
“It’s been motivating and exciting to have the Packers involved,” said Koffman. “They gave us sizes that would fit our kids (along with some shoes that were much too large).”
The self-funded program has hooked up with Donors Choose, a fund-raising operation that enables people to make donations toward specific areas. Sixteen new helmets were paid for right off the bat from those donations.
“Financially we are viable,” said Koffman, noting everything on their wish list has been donated. “We didn’t have to do anything. We’re still in awe. Everybody has been outfitted. We have just been thrilled.”
C-N superintendent Adam Cocco was sporting a huge grin while watching his new squad practice recently. His dad, Robert, was quarterback of the school’s last team.
He said it “seemed insurmountable” when Belec first asked about fielding a team last fall. “The more we looked at it, the more we chipped away. It kind of came together. It is all self-funded. That speaks to the level of support from the community.”
Tight end John Berg, one of the seniors, figured, “I might as well go for it because it is my last year of school.”
Tailback Dylan Kuehl said, “It was hard at first but we’ve pulled together, and the practices have gotten a whole lot easier.” A wrestler with the Bark River-Harris High School team as part of another co-op, Kuehl added, “We are setting high expectations for each other. It would be pretty cool if we could win four games.”
Fullback-linebacker Kyle Hammerberg played Pop Warner and junior varsity football at North Central. “I like helping everyone on the line fire off the ball,” he said. “I tell them to look at the ball and not listen to the count. If you watch football you feel it is a lot easier, but once you’re in the game it is a lot harder than you think.”
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTO: (Top) Carney-Nadeau work on agility during a recent practice. (Middle) Assistant coach Dan Koffman shows some of the donated equipment provided by the Green Bay Packers. (Below) The first Carney-Nadeau football team since 1974 will take the field this season as a self-funded program. The team includes: front row from left, Hunter DuPont, David Green, Alex Rhode, Bryce Montague, Arturo Rangel and Dylan Kuehl; middle, assistant coach Dan Koffman, Kyle Hammerberg, Brett LaFord, Norman Collins, head coach Jim Belec; back, James Imhoff, Jordan Belec, Calvin Haddock, John Berg and Jordan Lindstrom. (Photos by Dennis Grall.)