Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Romeo Raises 1st Champion's Trophy
November 28, 2015
By Bill Khan
Special for Second Half
DETROIT — With a championship on the line and the margin for error too thin, Paul Hurley couldn't have been faulted if he started looking elsewhere to throw the football.
But Romeo's senior quarterback never lost faith in tight end Mitch Heimbuch, not even after the Western Michigan University recruit dropped two passes while wide open.
"Mitch probably has the best hands on the team, so it was really bizarre for us to see him drop two passes today," Hurley said. "It was never in my head when I was throwing to him. I knew if I was throwing to him, he was catching it."
Heimbuch was sure-handed when it mattered the most, catching three passes for 46 yards on the game-clinching drive, as Romeo beat Detroit Cass Tech, 41-27, in the MHSAA Division 1 championship game Saturday at Ford Field. Heimbuch even grabbed the 2-point pass following Brad Tanner's 16-yard touchdown run with 1:29 remaining in the game.
"Everyone still believed in me. Everyone was still coming up to me telling me to just get over it, forget about it," Heimbuch said. "I just knew I had to make a play if it came back to me. I forget my drops. You can't think too much on them or else they'll kill you."
Romeo scored six touchdowns, blocked a punt and recovered an onside kick to start the second half, but one of the key plays in the Bulldogs' first championship victory was a 12-yard catch by Heimbuch on second-and-13 on the second play of the final drive. That set up a manageable third-and-one and got the drive rolling. He also had catches of 12 and 22 yards on an 11-play, 75-yard march that consumed 5:45 from the clock, leaving Cass Tech little time to produce a miracle comeback similar to Detroit Martin Luther King's in the Division 2 Final on Friday.
Just when it looked like Romeo (13-1) would simply run out the clock, Tanner broke free from 16 yards out for his third touchdown of the game. He finished with a game-high 130 yards on 13 carries.
The drive began after a 36-yard touchdown pass from Aaron Jackson to Donovan People-Jones got Cass Tech within 33-27 with 7:15 remaining.
"I knew I just had to run hard on the play and good things would happen," Tanner said. "On that last drive, the whole time I knew if we just killed the clock, we'd be victorious."
Even before his three key catches on the final drive, Heimbuch made a major contribution to the victory on defense.
He blitzed Jackson and got a sack to force a fumble, which was recovered by Romeo's Austen Malczewski at the Cass Tech 40 with 10:36 left in the second quarter. Four plays later, Tanner's second touchdown run from 31 yards out gave the Bulldogs a 19-7 lead.
"We changed the call at the last second to a two-linebacker blitz," Heimbuch said. "It just opened up. The D-linemen took away their guard and center. I shot the gap. He just lost the ball; he panicked, I think."
Romeo scored on its first three possessions before Heimbuch's first drop on third-and-seven ended the fourth drive. The Bulldogs took that 19-7 lead into halftime.
Taking a page out of Sean Payton's book from the New Orleans Saints' Super Bowl victory in the 2009 season, Romeo's coaches called for an onside kick to start the second half. Kicker Zach Nies recovered his own kick at the Cass Tech 48-yard line. Six plays later, Domenico Bongiorno bulled his way 10 yards up the middle for a touchdown, extending Romeo's lead to 26-14 with 9:49 left in the third quarter.
"They have unbelievable return guys, so we were not supposed to kick it to them at all," Romeo co-coach Curt Rienas said. "We actually thought there was a 70-percent chance we would recover it. When you look at only a 15-yard difference in field position, we thought that was a good gamble on our part."
Recovering onside kicks was a priority in practice all week for Cass Tech (11-3) after it failed to cover three in its Semifinal victory over Canton.
"That really ticked me off the most, out of anything that happened today," Cass Tech coach Thomas Wilcher said. "As far as trick plays or big plays, that one hurt the most, because we taught the kids what to do. We talked about it, met about it; they just froze. We lost three onside kicks, so that was the most important thing going into the game, just making sure we got all the short kicks."
Special teams had another huge impact when John Verellen blocked a punt and Anthony Quas returned the loose ball 18 yards to the Cass Tech 20. Hurley scrambled for a 20-yard touchdown on the next play, putting Romeo ahead 33-14 with 7:00 left in the third quarter.
One day after Detroit Public School League rival King rallied from 18 points down to win the Division 2 title, Cass Tech provided the host city some hope for another miracle comeback.
Jackson threw a 17-yard touchdown pass to Demetric Vance with 2:14 left in the third quarter, following a Khalid Jordan interception, and a 36-yarder to People-Jones with 7:15 remaining to make it a six-point game.
It was only the second start for Jackson, a sophomore who took over in the Semifinal game when junior starter Rodney Hall was injured. Jackson finished 19 for 27 for 194 yards and two touchdowns Saturday.
"These two starts have really been a big confidence booster for me," Jackson said. "I have a great offense, a great defense. I really love my teammates. These great athletes right here did this; I played a really small role."
Jackson wouldn't get the ball back until Romeo had run the clock down to 1:29 and added eight more points to the deficit.
People-Jones caught eight passes for 85 yards and a touchdown, with his first seven catches going for nine yards or fewer.
"They tackled great," the highly-recruited junior receiver said. "They rallied to the football, which made it harder to escape and make big plays."
To win its first championship, Romeo had to knock off three teams that combined for five of the last six Division 1 titles.
The Bulldogs opened the playoffs by ending Clarkston's two-year reign, 28-14. In the Regional Final, they beat a Detroit Catholic Central team that won the 2009 championship and was runner-up three years in a row from 2011-13. Romeo completed the journey against a Cass Tech squad that won the 2011 and 2012 championships.
It was only the second MHSAA championship for the school, the other won a year ago by the volleyball team.
"The Romeo community was a sea of red," Romeo co-coach Jason Couch said. "I would like to see if anybody else brought as many as Romeo did. If they did, I applaud them. The community shut down. They were here. Businesses were closing. That just shows the support.
"The reason they come out and support the boys is because they're busy in the offseason and in season supporting them with community service and doing other events and activities throughout the community. That's why we graduated from Romeo and we're back in Romeo; it sucks you in. We're proud to be Bulldogs."
The MHSAA Football Finals are sponsored by the Michigan National Guard.
PHOTOS: (Top) Romeo’s coaches and players host their first football championship trophy Saturday at Ford Field. (Middle) Quarterback Paul Hurley hands off to Bradley Tanner (21) during the Division 1 Final.