Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
QB Leads Ithaca Back to Legendary Level
November 27, 2015
By Geoff Kimmerly
Second Half editor
DETROIT – At halftime of Friday’s Division 6 Final, Ithaca coach Terry Hessbrook told his quarterback Jake Smith he was the best player on the field and needed to play like it.
Or something like that – no doubt a little more directly, with a few more words that got right to the heart of Smith’s importance in helping the Yellowjackets avoid the disappointment of taking home the second-place trophy for the second season in a row.
Two quarters later, the list of Ithaca quarterbacks who have put up memorable performances at Ford Field grew by one.
Cementing his place in a line of signal callers who have led Ithaca to 83 wins in 84 games, Smith directed a second-half rally that pushed the Yellowjackets past Clinton 27-20 for their fifth MHSAA championship in six seasons.
A year ago, Smith and his teammates left the field after a loss to Monroe St. Mary Catholic Central ended a national-best 69-game winning streak. This time, Ithaca trailed 13-0 early in the third quarter before scoring 27 straight points over 15 minutes to take a lead it wouldn’t relinquish.
“He knew he could get more out of me, and as an offense we definitely produced,” said Smith of his coach’s halftime cajoling. “I wasn’t really panicking. I knew if we get behind, we’ve still got to keep playing. I wasn’t going to let it happen like it happened last year. I didn’t want to experience that feeling again, so I just played as hard as I could.
“It means so much to everybody on our team. Everybody really just wants to go out on top. Everybody wants to be number one. We finished that climb this year and we stuck the flag in the mountain, and it just feels so great.”
And it surely was a bit of a relief too.
Many of the team’s 17 seniors saw the field for most of the 2014 trip to Detroit, perhaps offering a little more motivation to bounce back for the program’s fifth perfect season over the last six.
“It was immense pressure, and to be honest, that made me very nervous. I talked to the players about it before the game today, that I was so happy because since day one last year after we got beat their goal was to get back to Ford Field,” Hessbrook said. “And I thought we had a championship-caliber football team, but I think a lot of people had championship-caliber football teams and somewhere along the line they get caught up and something goes wrong.
“I was glad they were able to play their last game in an Ithaca uniform here at Ford Field and have a chance ... to play for a championship.”
The Yellowjackets (14-0) finished off their best defensive performance of the run in terms of points allowed, giving up only 107 this fall despite dealing the first and only losses to three contenders over the last four weeks.
That defense played a massive role Friday, holding a Clinton rushing attack that averaged 297 yards per game this season to only 179. The Redskins had only 14 yards rushing over five second-half possessions after taking the 13-0 third-quarter lead.
But while the Yellowjackets held Clinton’s offense in check, it came down to Smith to carry them over the top.
The Ithaca run of quarterbacks starring at Ford Field started with Alex Niznak, who ran for five touchdowns in 2010 to lead the Yellowjackets to their first title. Then came Jake’s older brother Travis Smith, who put his name all over the record book in 2011 and 2013 wins – sandwiched around 2012, when back-up Logan Hessbrook came in after Travis Smith was hurt and led Ithaca to another MHSAA Finals victory.
Jake Smith was decent in last season’s Final, running for 90 yards and a score and throwing for 147 yards and the other touchdown as Ithaca fell 22-12. But his first half Friday was not at all noteworthy – six yards rushing and 60 passing.
Then came Hessbrook's pep talk.
“The first half, we did what we wanted to do,” Clinton coach Scott McNitt said. “We kept him in front of us. We didn’t let him get loose. But the third quarter, he found something. And he showed he was the best player on the field.”
Four minutes into the third quarter, Smith scored Ithaca’s first touchdown on a 14-yard run. Three and a half minutes later, Smith connected with senior Spence DeMull on a 22-yard pass in the seam, and two plays later connected with DeMull on the same route for a score that put the Yellowjackets ahead 14-13.
The next possession saw Smith's performance climb toward another level.
With 14 seconds left in the third quarter, he dropped back and rolled left, spun away from a near-sack, down the left sideline – and just as it looked like he would dive at the near pylon, Smith side-stepped right and whirled into the end zone. Ithaca 21, Clinton 13.
Smith added one more touchdown run from a yard out to put the Yellowjackets up 27-13 with 7:47 to play. Noah Poore’s 4-yard run at 4:59 pulled Clinton back within seven. But after Ithaca ran the clock down to 1:47 on its next possession, Clinton went to the air and completed only one of four passes before Ithaca senior Derek Teed ended the threat with a fourth-down sack.
Teed had three of his team’s 11 tackles for losses. Senior linebacker Jace Demenov led the effort on that side of the ball with 10 tackles, and junior linebacker Lane O’Boyle had eight.
Smith ended with 126 yards rushing to go with three scores and 180 yards passing with a touchdown.
For Clinton, senior running back/linebacker Mathew Sexton ran for 141 yards and a score and had six tackles. Senior linebacker Ken DeShano had 11 tackles.
Sexton also played a major role when Clinton fell to Ithaca 41-22 in the 2013 Final, and ran for more than 2,000 yards this season as the Redskins (13-1) charged through this run toward the rematch, eliminating reigning champion St. Mary among one of the most impressive slates of playoff opponents in any division.
“The gauntlet we’ve gone through these past four weeks – St. Mary, Madison Heights (Madison), (Jackson) Lumen Christi, (Grand Rapids) NorthPointe Christian, may have taken some of what we needed in the tank out of us,” McNitt said. “But these kids battled to the end … and had a chance at the end.”
Coaches almost always decline to compare teams from year to year, and especially championship winners.
But Hessbrook admitted this run was a little sweeter than some of the rest because of what it allowed for the players who walked off sadly a year ago and the legacy they were able to finish on a winning note.
“It would be hard for me to put them into numerical order and say this one is my favorite one or that one is my favorite one,” Hessbrook said. “But I’ll say this about this group of seniors: I don’t think that any class at Ithaca has ever dedicated themselves to winning a championship more than this class has, and that’s why it was so important for them to do that."
PHOTOS: (Top) Ithaca quarterback Jake Smith breaks a tackle during Friday's Division 6 Final. (Middle) The Yellowjackets celebrate their fifth MHSAA title in six seasons.