Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Playoffs Week 3
November 12, 2015
By Geoff Kimmerly
Second Half editor
Through the rain, and fog, and in some places up north a few flakes of snow, we see the MHSAA Football Finals finally approaching – even if predicting which teams will be playing is still no easy task.
Plenty of opponents facing off this weekend have seen each other at this late date before. For a handful of others, this has been a wild first-time ride.
Here’s a look at what might be the most intriguing of this weekend’s 11-player Regional Finals, plus a longer glance at both 8-player Semifinals. All games are tonight unless noted.
Division 1
Detroit Cass Tech (9-2) at Macomb Dakota (9-2)
It’s hard to believe Macomb Dakota hasn’t played in an MHSAA championship game since 2007, but the 2010 and previously-undefeated 2013 teams both saw their seasons end in Regional Finals against Cass Tech. The Technicians, led by standout quarterback Rodney Hall, have lost only to Detroit Martin Luther King this season, twice. They are playing to make a third straight Semifinal – and get a shot at getting back to the championship game for the first time since 2012.
Other Regional Finals: Rockford (8-3) at Grand Ledge (11-0), Detroit Catholic Central (9-2) at Romeo (10-1), Canton (9-2) at Saline (10-0).
Division 2
Muskegon (9-2) at Lowell (10-1)
Muskegon’s path has been such that every week’s game has been one of the state’s most anticipated. After eliminating previously undefeated Traverse City Central and Muskegon Mona Shores in the District, the Big Reds must hit the road again to take on a Lowell team that is only two three-point losses from perfection. Not that this is an unfamiliar position for either program – although they didn’t meet last year, Lowell and Muskegon ran across each other in the playoffs six straight seasons from 2008-13.
Other Regional Finals: Midland Dow (10-1) at Walled Lake Western (11-0), Livonia Franklin (8-3) at Berkley (9-2), Detroit East English (9-2) at Detroit Martin Luther King (11-0), Saturday.
Division 3
Coldwater (11-0) at St. Joseph (10-1)
This trip into uncharted waters keeps getting longer for the Cardinals, who won their first playoff game ever two weeks ago. Although this level of the tournament is new, St. Joseph isn’t a completely unfamiliar opponent – the Bears beat Coldwater on opening night 2013. St. Joseph has downed league champions three of its last four games and is seeking its first Regional title since 2007.
Other Regional Finals: Chelsea (10-1) at Allen Park (10-1), East Grand Rapids (8-3) at Mount Pleasant (9-2), Saturday; St. Johns (8-3) at Orchard Lake St. Mary’s (9-1), Saturday.
Division 4
Flint Powers Catholic (9-2) at Richmond (10-1)
The first game between these schools features two programs looking to get over the Regional hump. Powers has fallen in two Regional Finals in three seasons since winning Division 5 in 2011. Richmond lost in the Regional Final last year after falling in District Finals both of the two seasons prior; the Blue Devils are trying to make their first Semifinal since 2003. After winning its playoff games by a combined eight points, Richmond will have to contend with a Chargers defense that hasn’t given up a point in these playoffs and has six shutouts total in 11 games.
Other Regional Finals: Remus Chippewa Hills (9-2) at Ada Forest Hills Eastern (10-1), Hudsonville Unity Christian (8-3) at Zeeland West (11-0), Milan (9-2) at Detroit Country Day (10-1), Saturday.
Division 5
Grand Rapids West Catholic (9-2) at Menominee (11-0), Saturday
This has become an annual game at some stage of the playoffs. Saturday will mark the sixth straight postseason meeting between these two, including Semifinals last season, 2010 and 2012 and the 2013 Division 5 Final. The Maroons usually can take advantage of opponents not familiar with their single-wing offense, but West Catholic should be plenty familiar; what Menominee can boast this time is its most impressive defense since the back-to-back undefeated seasons of 2006 and 2007.
Other Regional Finals: Lansing Catholic (10-1) at Freeland (11-0), Buchanan (11-0) at Ida (11-0), Algonac (10-1) at River Rouge (10-1).
Division 6
Boyne City (10-1) at Traverse City St. Francis (11-0)
The first battle between these rivals this season wasn’t much of one by the end, with St. from running back Malik Smith, and fumbled three times – which makes it feel like this rematch will be much closer if the Ramblers keep mistakes to a minimum. It’s fair to say St. Francis creates its own opportunities, though; the Gladiators have five shutouts in 11 games.
Other Regional Finals: Laingsburg (8-3) at Ithaca (11-0), Jackson Lumen Christi (8-3) at Clinton (11-0), Constantine (7-4) at Grand Rapids NorthPointe Christian (11-0), Saturday.
Division 7
Sandusky (11-0) at New Lothrop (11-0)
Sandusky is stacking accomplishments like no football team at the school before. The Redskins have more than nine wins for the first time and won a District title for the first time, and now will take on the powerhouse Hornets for the first time. Few teams in Michigan have put together a run over the last six seasons like New Lothrop, which is 65-5 during that span. But the Hornets have been stopped short of the MHSAA championship game all of those seasons, and surely would like a first Finals appearance since 2006 to add to its recent local dominance.
Other Regional Finals: Cassopolis (9-2) at Pewamo-Westphalia (11-0), Dansville (10-1) at Detroit Loyola (9-2), McBain (8-3) at Ishpeming (10-0).
Division 8
Crystal Falls Forest Park (7-3) at St. Ignace (10-1)
In pursuit of its third Regional title in five seasons – and really, in pursuit of its first MHSAA Final appearance since 1985 – St. Ignace has shown well against the toughest competition of its season. Three of the last four games, all four against playoff teams, have been decided by eight points or fewer, and the Saints came back from a second trip to rival Johannesburg-Lewiston last week with a second win over the Cardinals. Forest Park has no losses left to avenge after winning rematches the last two weeks against the two in-state teams it fell to during the regular season. But the Trojans did fall to St. Ignace in their last meeting, a 2011 Regional Final.
Other Regional Finals: Ottawa Lake Whiteford (9-2) at Climax-Scotts (11-0), Saturday; Muskegon Catholic Central (8-2) at Frankfort (9-2), Saturday; Saginaw Michigan Lutheran Seminary (10-1) at Waterford Our Lady (11-0), Saturday.
8-Player
Cedarville (9-2) at Powers North Central (11-0)
North Central is led by a talented quarterback making the entire state take notice – junior Jason Whitens is up to 41 touchdown passes without an interception to go with his 10 scores on the ground, and junior running back Bobby Kleiman has run for 17 touchdowns and caught 14 of Whitens’ scoring tosses. But Cedarville doesn’t give up too many scores. The Trojans handed Owendale-Gagetown and Posen their only losses of the season the last two weeks, giving up only 48 points total over those two games – a respectable total in the wide-open 8-player format.
Deckerville (10-1) vs. Battle Creek St. Philip (11-0), Saturday at Battle Creek Central
St. Philip got past rival Lawrence one final time last week, but the path to Legacy Field remains blocked by another past champion. Deckerville avenged its lone loss of the season by doubling up Morrice last week and has run over opponents for nearly 3,400 yards, with senior Jared Philpot and juniors Austin Fritch and Brandon Pattullo combining for 2,300 yards and 37 touchdowns on the ground. The Eagles have thrown only 48 times, but St. Philip is much more balanced. The Tigers have nearly the same rushing and passing yardage totals this season – within 77 yards – with senior Brendan Gausselin throwing 35 touchdown passes and senior Brayden Darr running for 23 scores and catching 14 touchdown passes.
PHOTO: Traverse City St. Francis, here against Elk Rapids, is 11-0 for the first time since its undefeated season of 2009. (Photo courtesy of St. Francis athletic department.)